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Ever wonder how your various HTTP status codes or how your network or DNS responds to GoogleBot may impact how well your site performs on Google Search? Well, Google has published a new guide and help document detailing how HTTP status codes and network or DNS errors impact your Google Search performance. The document. You can access this document within the Google Search Central documentation area. It is broken down into: HTTP status codes 2xx codes 3xx codes 4xx codes 5xx codes Network errors DNS errors What stands out. There are a few things that stand out as new or interesting: (1) Google will try 10 hops for your redirects and then consider the URL with a redirect error in Search Console. (2) 301 vs 302 redirects; Google has said a 301 redirect is a strong  signal that the redirect target should be canonical whereas a 302 redirect is a weak  signal that the redirect target should be canonical. (3) 200 status codes guarantee that the page goes to the inde...

Search Engine Land's daily brief features daily insights, news, tips, and essential bits of wisdom for today's search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and how did you learn SEO or PPC? I did an informal Twitter poll a bit back and only 2% of respondents learned their craft formally in a classroom (IRL or virtual). The majority — 77% — learned search marketing through hands-on, in the weeds learning. Just 9% had a mentor help them learn. These numbers got us thinking about how critical it is to have a guide to take you through uncharted territory. So today we're elated to announce the Search Engine Land inaugural Mentorship Program. SEO mainstay Eric Enge brought the idea to us a few months ago, and we're thrilled to officially launch it today. Applications for both mentors and mentees are live now. We're capping this first cohort at 5...

Pay-per-click (PPC) advertising is a mainstay of today's digital marketing world, and the investment seems to be paying off for a lot of sellers. In fact, 74% of brands say PPC is a huge driver for their business, according to Brainlabs' State of PPC 2019-2020 report. So how can you make this type of marketing work for you? We'll go over the benefits of PPC advertising, plus give you four tips for running a successful PPC campaign. With PPC ads, there's typically a low barrier to entry in terms of cost. You can start an ad campaign, see what is and isn't working, and then respond accordingly. Nick Roth, senior product manager at DealNews, puts it this way: "PPC campaigns help the seller minimize and manage the cost in evaluating the performance of a new product, advertising platform, or different creative." Roth notes that sellers only get charged for clicks that occur, and that campaigns follow configured budget limits. "This empowers the...

Pay-per-click (PPC) advertising is a mainstay of today's digital marketing world, and the investment seems to be paying off for a lot of sellers. In fact, 74% of brands say PPC is a huge driver for their business, according to Brainlabs' State of PPC 2019-2020 report. So how can you make this type of marketing work for you? We'll go over the benefits of PPC advertising, plus give you four tips for running a successful PPC campaign. With PPC ads, there's typically a low barrier to entry in terms of cost. You can start an ad campaign, see what is and isn't working, and then respond accordingly. Nick Roth, senior product manager at DealNews, puts it this way: "PPC campaigns help the seller minimize and manage the cost in evaluating the performance of a new product, advertising platform, or different creative." Roth notes that sellers only get charged for clicks that occur, and that campaigns follow configured budget limits. "This empowers the...

If you love shopping for clothes online, then chances are you've already encountered an advertisement from Shein. Based in China, Shein is a digital retailer that primarily offers a huge selection of on-trend fast-fashion clothing for women. But unlike similar stores, Shein sells extremely cheap clothing items, making a lot of people wonder whether the company is legit or not. Is Shein legit? Founded in 2008 by Chris Xu, Shein is a legitimate online shopping platform that ships to over 220 countries and regions worldwide. Shein.com is not some sort of a phishing scam looking to steal your credit card information. It is a trustworthy site that is as genuine as Amazon, eBay, and the like. While Shein is a legitimate company, its products and services are not perfect. Issues with Shein The quality of clothes from Shein varies. Some are high quality; some are pretty decent; and others are just trash. Buying something from Shein is a gamble, but for how inexpensive the p...

B2B leaders tend to focus on only a handful of marketing and lead generation tactics due to the nature of the industry – when you're marketing to other businesses, personal contact and recommendations matter. Many of us in the B2B field know that one of the best ways to sell our service is to open a direct line of communication with a decision-maker in another company, but if we only rely on personal connections and emails, we are wasting ample marketing and CRO opportunities. If you want to excel at B2B marketing, you need to focus on the best digital marketing practices, and that means investing in local SEO. Local SEO puts your business on the digital map, builds brand authority and trust in your local market, and allows you to attract those decision makers you've been so desperately trying to get in contact with. Search engine optimization is imperative for online success for B2B companies, so today we are going to explore the best practices that will take your brand forw...

At a time when digital is top of mind for advertisers—and rightly so, with its powerful place in all our lives—one of the most established, tactile, and proven media platforms has enjoyed a resurgence: Savvy brands are casting direct mail in a key role in their marketing arsenals. You might think you know everything there is to know about direct mail, but what you may not realize is that during the pandemic consumers have embraced it like never before. This has created real momentum for the marketing channel, as well as unique opportunities for marketers looking to forge relationships with consumers in an up-close, tangible and highly efficient way right in those consumers' own homes. Still, old assumptions about direct mail may keep some brands from reaping all these benefits. Let's address some of those misconceptions head-on. Myth #1: Direct mail is too old-fashioned As we know, the pandemic has influenced consumer attitudes and behaviors overall, and that has also...

January 22, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Here's a piece of advice that could gear up any new brand for a strong start: Market it early.  There's absolutely no point in waiting for your brand's day one before getting into marketing. And as my own ecommerce businesses can prove, a good pre-launch strategy is an absolute must-have if you want your brand to attract the right audience and your products to sell well without having to wait for months or years of zero to negative profits.  A pre-launch campaign's core purpose is to build hype and win customers even before your products become available. There are several ways to do this, but not all of them can drive enough attention or create anticipation for your new business.  Related: 5 Things I Wish I Knew Before Starting a Dropshipping Business What pre-launch strategies actually work for ecommerce brands? Below are some tested and proven strategies you can i...

Global sports apparel brand Nike released a new installment of its global "Play New" campaign featuring an old, battered tough-talking soccer ball giving out-of-date advice on how to be a winner in sports by playing dirty. Recommended articles

The Naperville, Illinois based Chicago Website Design SEO Company (CWDSC) is reaching out to the community to announce that they are now offering free-of-charge SEO audits for local business owners. The company encourages those unfamiliar with the subject to get in touch with their team to learn how SEO can boost their visibility and more. A strong online presence and a search engine optimized website are two of the most important factors that will determine the success (or lack thereof) of a business's online marketing efforts. Companies that fail to focus on these important areas will face a continuous struggle attracting new visitors to their websites, especially when it comes to converting them into customers. The Chicago SEO specialists note that many companies face this struggle without realizing it, which is why part of their services focus on evaluating their prospective client's SEO. "If you have an ongoing online marketing campaign that is not quite bearing t...

Each passing day, business owners find new ways for leveraging the internet to help them operate more efficiently, save money, and build profits. If you're a business owner, mastering various internet strategies impact not only the success of your online marketing efforts but those offline efforts as well. Courtesy of BCG Fortunately, there is a wide range of business tools and strategies available on the internet that you can leverage to steer your business toward greater heights. Below, we'll discuss several of the most impactful ways of leveraging the internet for success and discuss some best practices to ensure you achieve that success. Leveraging the internet As you can see in the image above, the evolution of the internet was dramatic and continues to evolve, with more people spending more time on the internet every year. Massive changes wrote by the pandemic and resulting shutdown may change the way vast swaths of consumers shop, conduct business, socialize, o...

B2B leaders tend to focus on only a handful of marketing and lead generation tactics due to the nature of the industry – when you're marketing to other businesses, personal contact and recommendations matter. Many of us in the B2B field know that one of the best ways to sell our service is to open a direct line of communication with a decision-maker in another company, but if we only rely on personal connections and emails, we are wasting ample marketing and CRO opportunities. If you want to excel at B2B marketing, you need to focus on the best digital marketing practices, and that means investing in local SEO. Local SEO puts your business on the digital map, builds brand authority and trust in your local market, and allows you to attract those decision makers you've been so desperately trying to get in contact with. Search engine optimization is imperative for online success for B2B companies, so today we are going to explore the best practices that will take your brand forw...

In content marketing, it's important to balance the needs of your audience with your business goals. A headline is the most important part of writing an article. People just gloss over it without taking much time to consider it. If you're struggling with choosing the best content marketing topics, it's time to get some expert-approved ideas. Below are some tips for choosing a content marketing topic that will be successful for your business. Research Your Target Audience To Find Out What They Want And Need Your content marketing strategy should always start with research. This is the time to figure out what your target audience wants and needs, which will make it much easier to find a topic that they care about. Asking your audience for the content they crave will help you tailor it to their needs. At the end of the day, your audience is the people who engage with what you create so it's important that you understand and base your SEO content marketing strategy ...

Women and employee-owned marketing agency Butler/Till has acquired upstate New York-based digital marketing agency Digital Hyve, the companies said Thursday.  Terms of the deal were not disclosed.  Butler/Till bought Digital Hyve to expand its offering to niche small and mid-size businesses, while allowing Digital Hyve to work with larger clients, said Amanda DeVito, VP of marketing and growth at Butler/Till.  Combining the companies' capabilities will allow them to deliver a more holistic offering in media, creative, analytics and digital marketing and advertising as marketers need support in executing increasingly complex digital campaigns. "With all the digital transformation, privacy discussions, cookie-less regulations, first party- data, Digital Hyve's [capabilities] were extremely attractive," DeVito said. "Digital and media are in our DNA." The acquisition also fits with B/T's commitment to 100% employee ownership. The agency sold back ...

Andrew Yang campaigning in the metaverse. ZEPETO Video games, VR, AR, and the metaverse aren't just for gamers and fashionistas. Politicians are going virtual too. In 2020, the Biden Harris campaign launched a map in Fortnite. Also in 2020, US Congresswoman Alexandria Ocasio-Cortez went on a virtual tour in the game Animal Crossing. Now, Andrew Yang is using the metaverse to campaign for mayor of New York. Andrew Yang, a front-runner in the New York City Democratic mayoral race, incorporated immersive technology and the metaverse in his first metaverse press conference on June 10. He's doing it on one of the fastest-growing metaverse platforms, ZEPETO. Andrew Yang engaged with his audience as an avatar. Andrew Yang in a virtual Times Square ZEPETO In ZEPETO users can create avatars that look like themselves via photos, a selfie, or their own creation. Once their avatar is created, users can explore a virtual world, play games, and even create custom items throug...

Thanks to search engines leveling the marketing playing field, even the smallest business can today benefit from the reach that search engine marketing (SEM) offers. But when you're short on money, time, and resources, learning all about SEO and SEM—and how to leverage them effectively in your digital marketing strategy—can be a challenge. Here, 13 leaders from Young Entrepreneur Council share SEO and SEM tips that work for them, and that won't break the bank. For solopreneurs and small business owners with limited budgets and time, what's one easy way they can take advantage of SEO and SEM for their business? 1. Invest in high-quality content Search engine marketing relies heavily on quality content that converts readers into customers, so outsourcing your content production to an expert copywriting team with great knowledge of SEO strikes a good balance between having a limited budget and not enough time to create content yourself. The cost will pay for ...

At The Drum, we believe great work deserves recognition and that talented creatives should get their share of reverence for the hard work they put in. So each week we will update our hall of fame, celebrating the 10 best ads from our Creative Works section. Welcome, and don't forget to vote for your favorite! In partnership with Adobe Stock, The Drum's Creative Works is a handpicked selection of our favorite work from around the globe, covering digital, OOH, print, TV and radio. Each week, The Drum selects the 10 best ads from the section. To submit work, please fill out this online form. With 150 species going extinct every day, the human-caused ongoing sixth mass extinction could see as much as 10% loss every decade. To get its customers engaged with the fact 1 million animal and plant species are presently at risk of extinction, Mastercard has partnered with Conservation International to create 'The Wildlife Impact Card' program. Meanwhile, to help cement McDe...