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October 09: Planning, executing, and refining a successful SEO strategy is more difficult than ever. The days of blogging and a sporadic marketing campaign landing you on the first page of Google search results are long gone. SEO has developed into a complicated approach with numerous moving elements that must work together to provide a consistent brand experience. Brands must also optimize for new features such as voice search and featured snippets and guarantee that all technical requirements are met. Furthermore, characteristics like authority and credibility are increasingly important to search performance, implying that reputation management should be part of your SEO strategy. ThatWare listens to your company goals, learns about your brand identity, market, and competitive landscape, and then develops a bespoke plan to get you where you need to go—and beyond. Here are some of the things that set us distinct from other SEO firms: Clients receive...

In terms of 2018 attention grabbers, few in any bank marketing campaigns could match the appeal and impact of Ally Bank's "It's Payback Time": equal parts feel good and get even. Ally took a shot at conventional banks in this video, which begins with bank heist footage from the Al Capone era and this voiceover: "The biggest bank heist in history is taking place right under your nose. But it's not robbers: It's these guys" (cut to clips of smiling bank tellers in cringe-worthy '70s attire). Why the word "heist"? "Banks keeping billions of dollars in your interest." And then the kicker, sealed with a screechy synthesizer note: "THAT'S. NOT. RIGHT." On the brighter side, this two-plus minute "Ally Man on the Street" video features an Ally interviewer (imagine a bespectacled, millennial Jerry Seinfeld) chatting up random New Yorkers. All of them said they had no idea they were losing money with thei...

San Diego, Oct. 19, 2021 (GLOBE NEWSWIRE) -- CA based San Diego SEO Expert is pleased to place their team's expertise at the disposal of any local business that wants to improve their online presence and boost their visibility among customers. The agency specializes in developing all aspects of SEO, including Technical SEO, On Page SEO and Off Site SEO. This effectively means that any small business can expect a comprehensive SEO solution when they work with this agency. SEO, or search engine organization, takes a wide array of factors into account. As the name suggests, the goal is to make a company more visible online by improving its rank on a given search engine's results pages. While there are several search engines, such as Bing, Yahoo! and so on, the agency explains that most SEO is actually implemented for the Google search engine. This is due to the fact that it carries the lion's share of daily searches made online. As most users prefer to explore the intern...

LONDON , Oct. 15, 2021 /PRNewswire/ -- Digital Marketing agency ClickDo Ltd. has picked up the prestigious SME News Greater London Award for being the most innovative SEO consultancy firm in 2021 recently. To celebrate this achievement, the agency now in its 8 th year of providing SEO & marketing services to London and UK businesses reveals some unique strategies that it utilized to stay on top during the pandemic. The Challenges for ClickDo during the Pandemic When the first national lockdown hit, some of ClickDo' s SEO clients paused their projects as they focused on reducing cost. Because of the uncertainty many businesses faced, clients that relied on their business operations to resume decided to stop their SEO work until further notice. This in turn meant that ClickDo had to react very quickly as its ongoing SEO retainers were halted for an unknown period. This is where ClickDo showed its innovation and adaptability, which were recognised by the SME research ...

There's a reason that 64% of small businesses use email marketing to reach customers. Email marketing is a valuable tool for photographers to promote their work to potential and existing clients. Virtually every person on the internet has an email address, and email marketing is an effective way to send messages directly to customers and gain prospective clients by reaching an already engaged audience. Unlike social media, your message is delivered to your audience by you "personally" through your own channel via email marketing. There's no fickle algorithm standing in your way, and you don't have to worry about the website crashing. Another reason to invest your time in email marketing? A recent study by Campaign Monitor found that email marketing provides the highest ROI for small businesses. As a photographer, email marketing can and should be part of your overall marketing efforts. Coupled with your website, social media, direct mail, and other promotional ...

Everyone needs to chill out. First Kit Kat, then Coca-Cola, now Nescafe, the message is clear, everyone relax! The only possible explanations for the recent rash of "take it easy, bro" ads could be pandemic fatigue, the uncertainty of the future, or the fact that we watch way too many ads and are creating nonexistent trends in our minds. God, we need to relax. Nescafe's new campaign features three different 15-second spots, each one centering on a creative way to escape from life for a few minutes to enjoy a quick cup of coffee. From pretending to work on a treehouse, to ignoring a friend while stowed away in a boat, everyone needs some peace and alone time now and then. The campaign marks the first for NESCAFÉ Café Creations in over five years. 'Now's Good' was rolled out in collaboration with Saatchi & Saatchi Australia and was shot by Dan Reisinger. "This campaign holds a special place in my heart because it is based on such a simple and univer...

In terms of 2018 attention grabbers, few in any bank marketing campaigns could match the appeal and impact of Ally Bank's "It's Payback Time": equal parts feel good and get even. Ally took a shot at conventional banks in this video, which begins with bank heist footage from the Al Capone era and this voiceover: "The biggest bank heist in history is taking place right under your nose. But it's not robbers: It's these guys" (cut to clips of smiling bank tellers in cringe-worthy '70s attire). Why the word "heist"? "Banks keeping billions of dollars in your interest." And then the kicker, sealed with a screechy synthesizer note: "THAT'S. NOT. RIGHT." On the brighter side, this two-plus minute "Ally Man on the Street" video features an Ally interviewer (imagine a bespectacled, millennial Jerry Seinfeld) chatting up random New Yorkers. All of them said they had no idea they were losing money with thei...

Being locked in a room for an hour – sometimes with total strangers – doesn't sound like an activity that would warrant ponying up a well-earned $25 to $30. Yet the millions of players that have caught the "escape room bug" would beg to differ. Escape rooms are immersive adventure games in which a group of people must work together to solve puzzles or riddles in a limited time to leave the room. They can range in difficulty level and often have themes such as an art heist or espionage. The idea in its current form originated in Japan but quickly caught on around the world. There were 22 escape rooms in the U.S. in 2014, according to the Room Escape Artist blog database. By mid-2018, that number had ballooned to 2,300. Although puzzle games have long been a staple in American households, the main hurdle facing the escape room industry is educating consumers. Many are still in the dark about what the concept is, especially in the U.S., where it's relatively new. ...

Share this post: PRESS RELEASE — Peter & Company Distribution (PCD), the exclusive distributor of Campari is thrilled to announce the launch of the "Campari WhatsApp & Win" Promotion which commenced on October 25. This year's campaign is the biggest and most exciting one to date giving St. Lucians the opportunity to win a portion of US5000 and a chance at the grand prize of a Toyota Rush SUV along with weekly prizes with the purchase of specific sizes of Campari. Campaign runs from October 25 to December 26 2021 with the grand prize draw on January 10 2022. Here's How to enter: It's as easy as Shop-Snap-Scan-Send! 1. Purchase one bottle of Campari 1L or 750ml at your favourite store 2. Snap/take a photo of your receipt as proof of purchase 3. Scan the QR code or send via WhatsApp to 1.888.682.8911 4. Send/upload the photo of your receipt via WhatsApp to 1.888.682.8911. 5. Tune in weekly to Hot FM to find out if you're a winner...

An Amazon driver carrying packages. Patrick T. FALLON / AFP This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Amazon's advertising prices have gone up as more advertisers shift to e-commerce during the pandemic. Amazon made $8 billion fr...

SUGAR LAND, Texas , Oct. 28, 2021 /PRNewswire-PRWeb/ -- Sugar Land, TX SEO company Actual SEO Media has recently launched a new Pay Per Click advertising initiative. This new push towards PPC suggests a shift in the company's efforts to help more clients. Actual SEO Media will continue focusing on high-quality articles for search engine optimization, but this new initiative will give more variety to the businesses it serves. However, they do not need to be considered in opposition to each other. Both PPC and SEO can work well together to develop growth for those businesses that want to reach both ends of the spectrum of digital marketing. Actual SEO Media has traditionally been focused on good search engine optimization for its clients' web pages. While other companies may exploit loopholes to build traction online, Actual SEO Media does things the right way. Rather t...

Working for a digital marketing agency for almost fifteen years has given me some insight into what paid search advertising clients want and what they need. Recently, we have had a handful of advertisers ask us to prove our value and tell them why they should keep paying us a monthly management fee once their campaigns are set up and optimized.  "Now that the campaigns are set up, they are on autopilot, right?" False. Once your campaigns are up and running, even if we are using Google's plethora of Smart Bidding options, they will always need a keen eye kept on them to spot any anomalies or issues that arise with the campaigns.  Think of JumpFly, or another digital advertising agency, as your paid search pilot. We all know that most commercial airplanes that we travel on are manned by pilots but are mainly flown by automated systems. There are no self-flying passenger aircraft because an airplane needs a pilot in case things go wr...

It's a website born out of necessity. Alaska's Marketplace was built by Alaskans who were frustrated with the current options for buying, selling and trading goods in the north, and decided to make something better. No more expired ads ranking high on searches, no more national or international sites that don't understand how Alaska works, no more posting your ad in six separate places just to ensure it gets seen. Start searching Alaska's Marketplace today! The more locals who use it, the better it will become. 4 great features of Alaska's Marketplace State-wide, with universal access. Reach everyone in Alaska from one platform. No need to sign up for social media accounts or contact dozens of small town advertisers to reach buyers and sellers from coast to coast to coast. Alaskans deserve a professional place to conduct business where they don't run the risk of being harassed or traumatized, and Alaska's Marketplace is the place! For locals, by loca...

Do you want to reach your customers online? Digital marketing enables you to deliver marketing messaging to your ideal customers on a variety of platforms online. In this guide, we're going to look at the various aspects of digital marketing and how you can use them to drive qualified traffic to your business. What Is Digital Marketing? Digital marketing is the promotion of your business, brand, products, or services to your target audience on desktop, mobile, and smart TV screens. There are several types of digital marketing you can use, all of which we will discuss shortly. But first, let's talk about why you should invest in digital marketing. Why Is Digital Marketing Important? In the performance section of the CMO Survey, recipients were asked, "To what degree has the use of digital marketing contributed to your company's performance during last year? (1=not at all, 7=very highly)" The results? "Across all sectors and firm sizes, this cannot be overstate...