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INDIANAPOLIS (Inside INdiana Business) — The Indianapolis Music Cooperative is in the final days of a fundraising campaign to raise $50,000 towards the creation of a new co-working space for musicians. The co-op wants to create a 6,000-square-foot coworking space to give Indy musicians a place to rehearse, record and produce music. If the campaign is successful, the Indiana Housing and Community Development Authority will match the donations. In an interview on Inside INdiana Business with Gerry Dick, co-founder founder Kai McGinnis explained why the collaborative music space is needed. "We noticed that artists around town…were struggling to find a centralized community space and access to these resources of rehearsal and recording," said McGinnis. "By sharing the space together, it's an opportunity to share the cost on a different revenue model." McGinnis says after leaving school, he found it too expensive to rent rehearsal and recordin...

What is SEO marketing? SEO marketing (search engine optimization) is an inbound digital marketing strategy that focuses on driving organic (unpaid) search traffic to your website by improving its visibility in the SERPs (search engine results pages). The best website builders come with built-in SEO features to make this process easier. What does SEO marketing do? SEO marketing helps businesses to rank higher on search engines like Google for their target keywords—the words and phrases that their target customers type into search engines. This, in turn, can help drive more qualified traffic to your website and generate new leads for your business. There are several branches to SEO marketing, including: On-page SEO . This involves optimizing the content on your web pages around target keywords and relevant ranking factors. For example, it might entail ensuring that the content is formatted correctly, with suitable heading tags, alt text, and internal/external links. Off-page SEO . This i...

Traditional marketing campaigns have always worked by identifying and targeting the people most likely to want a specific product or service. Pre-internet, this targeting was broad with advertising based on aspects like what TV show, newspaper section, or magazine-type specific demographics enjoy. However, the internet and the advent of portable devices has changed the industry. Thanks to the internet, marketers can learn about and target consumers much more accurately. However, as the amount of data rises, so does the complexity of analyzing it. In 2018, around 3.9 billion people were internet users. According to Statista, that will grow to 5.3 billion by 2023. That's too much information for humans to process – and why algorithms are increasingly essential. Algorithms can process vast amounts of data and provide more accurate targeting   Google defines an algorithm as "a process or set of rules to be followed in calculations or other problem-solving operations, es...

Reviewing the year's best digital marketing campaigns from established brands can generate ideas for your own efforts. Here is a list of outstanding digital marketing campaigns from 2020. The campaigns are mostly tied to Covid-19, working remotely, the presidential election, and social injustice. There are a few fun contests and games. Coors Light: #CouldUseABeer Coors Light on Twitter Coors Light's #CouldUseABeer campaign gave away six-packs to any name tweeted by a follower, along with the reason. Coors gave away around 500,000 beers to grateful fans, proving once again that everyone loves free stuff. The campaign was inspired by a viral social media post of a quarantined 93-year-old woman who posted a sign in her window asking for beer, a request which Coors Light was more than happy to fill. — Dove: #PassTheCrown Dove on Instagram Dove co-created the CROWN Coalition (along with National Urban League, Color Of Change, and Western Center of Law & Pover...

Food company Kellogg's has appointed Lion and Lion as its digital agency to develop its social media channels following a pitch. Lion and Lion will be under a retainer account and managing the social media across the markets of Malaysia, Singapore, Indonesia, Thailand, and the Philippines. The agency will assist Kellogg's in elevating its social community presence through a unified social media marketing strategy. For Kellogg's, the approach involves market and category research to understand the local audience, content planning and seeding, and the development of creative brand assets relevant to each market. "The objective is to drive consumers to see Kellogg's as a necessity in their grocery lists by delivering the message of the flexibility of usage, the healthy nature of its products, and overall positive appeal to each member of the family," said Jeppe Carlsen, Lion and Lion's MD. In this mobile and social-media-driven world, the ...

Versace is kicking off the season of giving with a wintry campaign. Image credit: Versace Italian fashion house Versace is inviting its audiences to indulge in the holiday spirit and seasonal luxuries with a new film campaign and gift guide. As the holiday shopping season gets under way slightly earlier this year, brands are kicking off the festive period with themed, creative messaging. The "Versace on Ice" campaign follows a figure skater as she prepares and executes a routine, fully outfitted in pieces from Versace's holiday collection. "There is a gracefulness about Versace's holiday campaign that celebrates dance, music, ice skating, sports, holiday colors, outdoors and entertainment," said Rebecca Miller, founder/CEO of ARTful Communication, New York. "It feels warm, joyful and inclusive as if the audience was personally invited to participate in the performance. "The storytelling expresses hope while not intruding and does not sho...

TURIN, Italy--( BUSINESS WIRE )--Increased productivity and advanced collaboration are only two of the benefits the new hybrid work models bring and will soon be the new normal in the business world. This is precisely the outcome from the new Hybrid Work research carried with Reply's Trend SONAR, the proprietary trend detection and monitoring platform based on Artificial Intelligence - with the support of PAC (Teknowlogy Group). The research estimated the main market trends using sector studies and evidence collected from Reply customers. Data from two different clusters of countries were then compared: the "Europe-5" (Italy, Germany, France, the Netherlands, Belgium) and the "Big-5" (USA, United Kingdom, Brazil, China, India). The aim was to understand the maturity of the market after the spent year and a half of pandemic life. Companies that have accelerated their digital transformation during the pandemic define the hybrid work model as popular, effecti...

An indictment was unsealed in New York today charging two Iranian nationals for their involvement in a cyber-enabled campaign to intimidate and influence American voters, and otherwise undermine voter confidence and sow discord, in connection with the 2020 U.S. presidential election. According to court documents, Seyyed Mohammad Hosein Musa Kazemi (سید محمد حسین موسی کاظمی), aka Mohammad Hosein Musa Kazem, aka Hosein Zamani, 24, and Sajjad Kashian (سجاد کاشیان), aka Kiarash Nabavi, 27, both of Iran, obtained confidential U.S. voter information from at least one state election website; sent threatening email messages to intimidate and interfere with voters; created and disseminated a video containing disinformation about purported election infrastructure vulnerabilities; attempted to access, without authorization, several states' voting-related websites; and successfully gained unauthorized access to a U.S. media company's computer network that, if not for successful FBI and vic...

Started by credit card issuer American Express and now entering its 12th year, the Small Business Saturday movement has helped facilitate over $120 billion in spending since it began. Falling this year on November 27, between the stampede-filled Black Friday and digitally hectic Cyber Monday, Small Business Saturday is dedicated to celebrating and supporting small and local businesses during the retail-heavy holiday season. Small Business Saturday is not only a great time to bring more customers to your business, but also to take advantage of a number of promotions designed to help you boost your business's profile and bolster revenues. We highlight ten amazing promotions to connect with your customers, optimize your operations and reinforce your inventories—all supported by American Express' Shop Small movement. Get on the Map Add your business to American Express' Shop Small Map. Though the shopping holiday has grown beyond its roots, adding your small business to ...

Joey Armstrong is Founder of Joey Armstrong Marketing, a digital advertising and content marketing agency in California. In the following, Joey Armstrong remarks on some impressive ad campaigns that lately went viral. With a strategy hinged on the consumer's involvement, a viral campaign utilizes social media to promote something. Meanwhile, the consumer is taking part in marketing tactics by sharing, re-posting, and taking part in the campaign on the social media platform. The genius of this marketing strategy is that it finds consumers in the place where they spend most of their time – on their mobile phones, scrolling endlessly through social media platforms. In a sense, the customer does most of the work of advertising simply by taking part via hashtags, competitions, and other means of involvement. Recent Viral Ad Campaigns You don't have to look far in the media to find examples of ad campaigns gone viral. These marketing tactics are everywhere you look, f...

Practical Ecommerce is an independent, family-owned, online magazine in Traverse City, Michigan, U.S. We are not affiliated with any e-commerce service, platform, or provider. Our mission is to publish authoritative articles, commentary, webinars, and podcasts to help online merchants.

Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur United States, an international franchise of Entrepreneur Media. The holiday season is just around the corner, and with it comes one of the most hectic times for businesses. All eyes are on you now, and you have to keep your head above water. Running a successful holiday-season advertising campaign can be daunting, but it's well worth the time and effort. Social media is one of the best ways to connect with your audience and drive traffic to your website, and that fact doesn't change over the holiday period. Here are some tips and tricks to help you run a successful social-media campaign for the holiday season. Start planning early Most marketing-savvy businesses start brainstorming their holiday-season ad campaign in September or earlier. Any later than this, and you risk rushed strategy and poor planning. You ought to concentrate on the...

Pay-per-click is another way to gain more visibility on Google's search result pages. Pay-per-click (PPC) ads are essential to a business's search engine optimization and digital marketing. HOUSTON (PRWEB) November 09, 2021 In the information age, everything is searchable on Google. For businesses to acquire more potential clients and customers, being visible on the first page of Google's search results is essential. Alongside various other search engine optimization methods, pay-per-click (PPC) is a powerful advertising marketing platform. Search engine optimization (SEO) is a collection of methods and techniques that help in improving a website's search result rankings. This progress can happen in a matter of ways, including attracting organic traffic...