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While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. The fact is that running a successful restaurant is more than just offering good food and good service.  Providing top-quality food and service should remain your restaurant's foremost priority, but you also need to get the word out and attract new customers. Promotion and advertising are what we call a restaurant's "secret sauce." Let's look at seven ingredients that you should include in advertising and promotional campaigns for your restaurants. 1. Emphasize Best-Selling Items Let's start with a simple ingredient. Your restaurant's main selling point is the food. Promoting your restaurant should start with promoting the food itself. However, too many restaurants fall into the trap of promoting items with a low food cost and high margin. Others te...

In what is now an annual tradition, I spent the past few weeks trying to recall all the bizarre clothes I've encountered in the preceding 11 months. There was a lot, a lot, to sift through. In the past decade or so, clothing and footwear brands have recognized that generating conversation (particularly online) by creating something outlandish often serves their purposes better than creating something beautiful. As Gucci creative director Alessandro Michele said in a recent "60 Minutes" segment, "I like the ugly things." The... In what is now an annual tradition, I spent the past few weeks trying to recall all the bizarre clothes I've encountered in the preceding 11 months. There was a lot, a lot , to sift throug...

Are you looking to find the perfect digital marketing strategy for your business? Search marketing can work well for you to raise brand awareness, boost website traffic, and increase your revenue. However, to run your campaign well, you must familiarize yourself with the most popular search marketing strategies, SEO and SEM. DiggityMarketing / Pixabay Marketing professionals often use the terms SEM and SEO interchangeably. However, these strategies are different, and you need to know their differences to manage your search marketing campaign better. This post will discuss the similarities and differences between SEO and SEM. But before tackling them, let us first familiarize ourselves with these terms. What is Search Engine Optimization? Google Knowledge Graph defines search engine optimization (SEO) as the process of optimizing the traffic to a website by making it appear on the first page of the results list of a search engine called search engine results pages (SERP) during a sear...

ActiveCampaign Inc., a Chicago-based software company that helps brands make their marketing operations more automated, has raised $240 million in fresh funding at a valuation north of $3 billion. The investment, announced this morning, was led by prominent tech investor Tiger Global. The capital injection will enable ActiveCampaign to double down on the rapid sales growth it has been experiencing over the last few quarters. According to the company, its active recurring revenue jumped from $100 million to $165 million in less than a year.  ActiveCampaign's cloud-based platform allows companies to personalize the marketing messages they show consumers automatically in order to generate more sales. An online retailer can use the platform to display a pop-up with a discount code to visitors when it appears they may abandon their shopping carts. A software maker can detect when clients open promotional emails about a new feature, then send them a follow-up with more infor...

Direct Mail is still a potent element of effective marketing strategy. Direct-mail advertising is the process of promoting your business by mail. Historically, direct mail was the primary way to effectively reach customers with a targeted, personalized message. Today, it remains a powerful tool, especially when combined with online marketing. According to Sendoso.com, "With many knowledge workers continuing to work from home, direct mail will have a banner year in 2021 and will be the most powerful tool for getting on the radar of prospects who have become digitally overwhelmed with an onslaught of sales email and Linkedin messages." Direct mail marketing has many benefits: Personalized – each piece can be addressed to an individual and, using variable data, can focus on their specific needs Highly Targeted – you can purchase mailing lists of potential customers based on demographics and geography. Highly Measurable – by using a coupon offer...

The Email Marketing market report is a perfect foundation for people looking out for a comprehensive study and analysis of the Email Marketing market. This report contains a diverse study and information that will help you understand your niche and concentrate of key market channels in the regional and global market for Email Marketing. To understand competition and take actions based on your key strengths you will be presented with the size of the market, demand in the current and future years, supply chain information, trading concerns, competitive analysis and the prices along with vendor information. The report also has insights about key market players, applications of Email Marketing, its type, trends and overall market share. To set your business plan into action based on our detailed report, you will also be provided with complete and accurate prediction along with future projected figures. This will provide a broad picture of the market and help in devising solutions to leve...

Have you ever purchased something because a well-known person you admire used the product or service? I'm guilty of this - in fact, I recently bought myself a new waterski because a professional water skier and micro-influencer, Whitney McClintock,shared a video on Instagram of herself using the ski. I was in the market for a new ski and followed Whitney for quite some time. I figured since she used this particular ski, I should too - if Whitney promotes it, why wouldn't I love it? You might be thinking, " Slightly questionable logic, Kristen ." Maybe. But, did Whitney's post get me to buy the ski? Oh, yeah. (And I do love my new ski for those of you wondering.) This is just one example of a tactic used by businesses across virtually every industry called influencer marketing . What is influencer marketing?...