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Australian Competition & Consumer Commission v Employsure Pty Ltd (NSD20/2022) What you need to know In November 2021, the Federal Court imposed a $1 million penalty on Employsure Pty Ltd for making misleading representations in their Google Ads advertisements. The ACCC has filed an appeal against the penalty judgment, on the basis that the $1 million penalty ordered is " manifestly inadequate ". What you need to do If your business uses online advertising, review your search engine marketing strategy to ensure compliance with the Australian Consumer Law. Monitor the search terms and dynamic keywords of your online advertisements and consider whether they give a misleading impression that your business is a government agency or is affiliated with the government in any way (if that is not the case). The proceedings so far Employsure Pty Ltd is a private company which offers workplace relations advisory services to employers and business owners a...

Estimated read time: 4-5 minutes With a client retention rate above 95% and stellar reviews on Google and Clutch, this company is soaring in their industry—an industry that's full of scammers and quality issues. You've probably heard about SEO and how it's a good way to improve your website rankings. Perhaps you've even tried some of these tactics yourself, but you've yet to see any major results. That's not because SEO doesn't work — it's just that there are several factors involved in getting it to work for you. Helping you find that right groove is what SEO Werkz, a Utah-based digital marketing agency, does best. What makes SEO Werkz different from other SEO companies SEO Werkz understands why you might have reservations about working with an SEO company. Perhaps you've had a negative experience in the past or have doubts about the process. Whatever your hesitations are, they understand. They're also c...

[unable to retrieve full-text content] Putting grief in the brief – is it time to rethink the marketing of Mother's Day?    PR Week

PHOTO: Elite-Photography Inbound marketing is any marketing campaign where consumers initiate an interaction with a brand. This allows them to attract prospects with value-added content and/or experiences tailored to their interests. This organically connects the prospect to a brand. According to a report from Statista, 29% of US B2B companies plan to explore inbound marketing as a marketing strategy in 2021. That ranked below: Account-based marketing (ABM): 46% Video marketing: 41% Influencer marketing: 38% Artificial intelligence: 38% Retargeting: 33% Personalization: 32% The History of Inbound Marketing Business owners have used inbound marketing tactics for decades. However, the founders at HubSpot, a Cambridge, MA-based marketing and sales software provider, are said to have formally identified these marketing-strategy concepts in the early 2000s. HubSpot defines inbound marketing as "a business methodology that attracts customers by creatin...

The misperception of what personalisation is still exists for many marketeers Personalisation isn't simply sending an email to an individual, saying: "Hi Tim, we know it's your birthday next week. Here's a 10% discount on our product as a gift." That is a seriously outdated execution of personalisation – something we might describe as Personalisation 1.0. This approach represents a poor use of customer data. It isn't subtle. It is overly simplistic and doesn't show any understanding of buyer journey. It is, therefore, unlikely to work in B2B marketing. Neither is personalisation a tailored piece of account-based marketing (ABM) despite much confusion around this in the market. ABM is a focused approach to B2B marketing in which marketing and sales teams work closely together to target best-fit accounts, usually those of highest value and turn them into customers. Personalisation in marketing today is bigger and more powerful than ei...

Dive Brief: Procter & Gamble's Old Spice brand is bringing back Isaiah Mustafa, the original "Old Spice Guy" from its decade-old viral campaign, "Smell Like a Man, Man," for its new effort, the company announced in a press release. The new "Smell Like Your Own Man, Man" is a humorous update on the classic spot. In two new videos, "Time Out" and "Office Visit," the Old Spice guy returns and tries to give his son (actor Keith Powers) advice on how to smell good. In the first ad, the Old Spice Guy interrupts his son's basketball game and in the second spot, he interrupts an office meeting, wrapped in just a towel in each clip. The embarrassed son tells his father he prefers Old Spice's new Ultra Smooth line. The outreach includes digital, social media and TV ads. Additionally, Mustafa and Powers will take part in several activations on Jan. 23 and will be in Miami during the week before the Super Bowl. The campa...

Google recently released its Performance Max campaigns enabling businesses to advertise their ads across all of Google's channels (Search, Display, Gmail, Maps, Discovery, YouTube, etc.) instead of creating specialized ads for each channel. However, as with any automated advertising platform, it's best to oversee and guide the overall strategic direction to ensure campaign success.  Join paid search experts from Adthena to learn three ways to boost your Google Performance Max campaigns to ensure they deliver real business results. Register today for "3 Ways Google Performance Max Campaigns Boost Paid Search in 2022," presented by Adthena. New on Search Engine Land About The Author Cynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia's expertise spans the marketing, technology, finance, manufact...

The Speculo Group Offers Long-term and Sustainable Advertising Solutions for Real Estate Agents and Groups. After years of offering digital marketing services for all types of industries, Co-Founders Kyle and Riley narrowed their focus to real estate agencies after realizing there was a massive opportunity in the space. They noticed a gap where customers were looking for buyer's and seller's agents online, yet almost all of those agents were not spending their time and money to effectively market to them. Thus, The Speculo Group Realtor Partners was born. With trackable, transparent, and direct ROI analysis, The Speculo Group can provide extremely profitable advertising campaigns for realtors. Along with advertising campaigns, The Speculo Group Realtor Partners also works extensively in website development and search engine optimization (SEO). This results in highly qualified, organic leads for their clients. The third and final pillar to The Speculo Group Realtor Part...

Customers now perform 81 per cent of their research online before making a buying choice. This demonstrates how critical it is for your business to have an online presence to prosper. Your in-house marketing team or an outsourced digital marketing agency are the two options for handling your digital marketing initiatives. This site is for you if you're looking for the best digital marketing agencies in India. We've put up a well-researched list of the 30 best digital marketing agencies in India that offer top-notch services and are well-known for them around the country. Introduction Digital marketing agencies in India are organisations that assist businesses, whether product-based or service-based, in strategising their online marketing activities to develop their businesses and increase their exposure among online consumers. Digital marketing agencies in India examine every part of the internet company process, from campaign strategy to budget allocation and much ...

[unable to retrieve full-text content] PPC.co Launches White Label Pay-Per-Click Management Service for Digital Agencies    goskagit.com

They work as a silent advertising partner for marketing and creative agencies, SaaS companies, e-commerce, and more. Advirtis is a white label PPC agency that uses its experience and expertise to help marketing and other digital agencies deliver the best possible white label SEO and PPC advertising management to their clients. The company works directly with agencies of all kinds to optimize their clients' various SEM and PPC campaigns. Its white-label services are custom-tailored to its clients' specific needs. "We can help you sell PPC advertising and SEO services to your clients under your brand, and we'll do all the work under our white label PPC services," stated a company representative. The Advirtis team has a proven process built for agencies to deliver the best results to their clients. When marketing agencies resell Advirtis white label PPC and SEO services, they can generate a new avenue of recurring revenue for their agency. Advirtis does ...

One of the best ways to find inspiration for your marketing initiatives is to look back at some of the best digital marketing campaigns over the years. Seeing what other brands have done can stir your creative juices and enable you to come up with imaginative ideas for your own efforts.  Of course, finding the best initiative isn't a simple task, as numerous online marketing services and digital campaigns are launched each year.  So to make this easier, we've put together a roundup of some notable digital marketing campaigns that have hit the web (and even the real world) over the past few years. We'll highlight examples in the realms of mobile, video, email, and more.  After looking at these examples, you're bound to walk away with inspired ideas to apply in your own campaigns.  Gorilla: British advertising campaign from Fallon London ad agency in 2007 to promote Cadbury dairy milk chocolate. What is viral marketing? Closely related...

Customers now perform 81 per cent of their research online before making a buying choice. This demonstrates how critical it is for your business to have an online presence to prosper. Your in-house marketing team or an outsourced digital marketing agency are the two options for handling your digital marketing initiatives. This site is for you if you're looking for the best digital marketing agencies in India. We've put up a well-researched list of the 30 best digital marketing agencies in India that offer top-notch services and are well-known for them around the country. Introduction Digital marketing agencies in India are organisations that assist businesses, whether product-based or service-based, in strategising their online marketing activities to develop their businesses and increase their exposure among online consumers. Digital marketing agencies in India examine every part of the internet company process, from campaign strategy to budget allocation and much ...