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The Organization's "Creators for Good" Program Expands Capabilities to Address the Nation's Most Pressing Issues NEW YORK , July 6, 2022 /PRNewswire/ -- The Ad Council, the nation's leading non-profit using the power of communications to drive social change, announced today the re-launch of its premier talent engagement division, Creators for Good. Having already reached more than 251 million Americans with content and messages developed in collaboration with influencers and celebrities, Creators for Good is extending its impact with new data tools, deepened partnerships with leading social platforms and an expanded approach to feature trusted messengers – including doctors, medical experts, community leaders and others – giving them platforms to share their expertise on a large scale. Creators for Good leverages the Ad Council's established relationships in the media, marketing, advertising and technology industries to identify and amplify trust...

Campaign Management Software Market 2022 this report is including with the Impact of Latest Market Disruptions such as Russia-Ukraine War and COVID19 Outbreak Impact analysis of key points influencing the growth of the market. Also, Campaign Management Software Market (By major key players, By Types, By Applications, and Leading Regions) Segments outlook, Business assessment, Competition scenario, Trends and Forecast by Upcoming Year's. The study of the Campaign Management Software report is done based on the significant research methodology that provides the analytical inspection of the global market based on various segments the Industry is alienated into also the summary and advance size of the marketplace owing to the various outlook possibilities. The report also gives 360-degree overview of the competitive landscape of the industries. SWOT analysis has been used to understand the strength, weaknesses, opportunities, and threats in front of the businesses. Thus, help...

A bevy of internet advertising financial reports, from the biggest names in digital media like Meta, Google and Amazon, have brought a deeper understanding of where the market sits today. And digital marketing has indeed hit hard times—some harder hit than others. Even Apple Chief Financial Officer Luca Maestri noted "pockets of weakness, primarily in digital advertising, that we will need to work through," in an earnings call with analysts, and Apple barely relies on ad sales for its massive revenue machine. It generated $83 billion last quarter, mostly from device sales like iPhones. In the past two weeks, Twitter, Snap, Meta, Google, Spotify, Amazon, Apple and Roku reported results offering insights into ads on websites, apps, audio and connected TVs. All companies noted that there are "macro-economic" challenges, such as inflation and signs of recession. Each of the major digital ad platforms have unique challenges in this new environment, including how they a...

As of this writing, Brazil ranks second for the highest cumulative number of COVID deaths in the world, just behind the U.S. In 2021, the country saw up to 2,000 deaths daily. Fearing that these numbers would become unrelatable data, Brazilian tech researcher and artist Edson Pavoni partnered with agency Rise New York & Partners to launch "Project Inumeráveis" to turn statistics into stories. "Inumeráveis" means lives can't be numbered, and that was the philosophy of the project—to remind those seeing the unprecedented death count that COVID deaths are both real and preventable. Its first form took the shape of a digital memorial, a website that collected the stories of those deceased.  For two years, artists, journalists, psychologists and volunteers would interview those who had lost loved ones to the pandemic and collect their stories—as well as preventative health information—on the site. It generated more than 4.7 million views. ...

Opinions expressed by Entrepreneur contributors are their own. Companies use email for marketing because it's an effective way to reach their customer base through a channel they use most often. People spend a lot of time checking email — to the tune of 143 minutes every weekday — making email one of the most direct lines of communication. Can you think of a better channel to nurture and guide customers down your sales funnel? By 2023, email is estimated to generate almost $11 billion in revenue, so if you're ignoring email, you're dampening profit. Email marketing is a beast of a topic that can require a lot of maintenance work without the right tools. Fortunately, there are some great automations out there that will make your email campaigns more effective and all-around easier. You don't have to do everything yourself when technology can help you drive results. Email marketing automation does the work for you and not only saves you time but a...

San Diego, July 19, 2022 (GLOBE NEWSWIRE) -- San Diego, California - CA based San Diego SEO Company is offering their considerable expertise and services in SEO to small and medium-sized businesses in the region. The agency aims to help clients optimize their digital presence in order to maximize customer engagement and profits. The company works with both Local and National businesses, and they focus on improving their clients' search rankings on Google and Bing. Most, they acknowledge, will want to focus exclusively on Google, but their team says there are circumstances where ranking well on Bing would be beneficial for certain businesses. In any case, the agency makes it a point to thoroughly evaluate every client during the onboarding process to ensure the services they receive are fully in line with their business' needs. Clients who need to rank well on Google can entrust their SEO entirely to the agency as well, given they have been practicing effective SEO on this searc...

Hurimark SEO Agency is currently offering its service at its new locations in Central Florida for businesses in Lakeland, Palm Bay, Clearwater, St. Petersburg, and Tampa. They mainly focus is helping small and mid-sized business organizations expand their online visibility and website ranking in major search engines such as Google, Yahoo!, and Bing.    The  SEO service offered by Hurimark.com has  led to the growth of many business organizations in the Nation for dental clinics, roofing companies, HVAC, Garage doors, plumbers, law firms, and many others. The digital marketing professionals at Hurimark are efficient in giving businesses the support they need to find new business opportunities through "SEO" Search engine optimization that improves website ranking to help those companies increase organic website traffic. "Website optimization is essential for rankings and increasing the website's online pop...

The Inbound Marketing Service market is estimated to be 310 billion in 2022, with forecasts for the future looking much more optimistic due to ongoing demand on digital channels. The overall expenditure on digital marketing in The growing demand for mobile devices for on-the-go information access and the corresponding acceleration of the switch from desktop PCs to smartphones are both factors contributing to the market's growth.The rise in smartphone use, which has encouraged consumers to consume more digital media, can also be attributed to the expansion. Marketers are pushing more internet advertising on social media and other online platforms in an effort to gain more exposure and visibility.In order to prevent damaging the reputation of the company. The regional market overview, growth rate, market size for digital marketing, end-use industries, and regions with a thriving digital marketing sector are all included in this industry study. The research also presents Porter...

NEW YORK, NEW YORK, USA, July 25, 2022 /EINPresswire.com/ -- According to Ronn Torossian, before a company can execute an integrated marketing campaign, there are several things that it needs to do to prepare for success. By preparing for campaigns beforehand, companies can ensure that all their efforts will be able to generate more positive results. Audience Before a company can develop any sort of campaign, the first step it needs to take is to learn all that it can about the target audience. That means learning about the demographic, geographic, and psychographic factors of the audience, as well as their education levels, income, and more. Then, companies also have to take their interests, values, hobbies, and pain points into account. With all this information at hand, businesses can then create a buyer persona that's going to be specifically tailored to the ideal customer of the business, which helps companies make smart decisions about all of their busine...

Armed with near-term catalyst, VIRI is poised for next growth stage New York, New York--(Newsfile Corp. - July 26, 2022) - PCG Digital -- Development-stage biotechnology company Virios Therapeutics (NASDAQ: VIRI) is working to advance a new therapeutic approach, one that is focused on addressing a potential root cause of Fibromyalgia (FM), a catalyst the company believes is related to activation of previously dormant herpes virus infection. VIRI is anticipating top line results this September from its ongoing FM Phase 2b trial, featuring its lead combination antiviral development candidate, oral IMC-1. An earlier FM Phase 2a study demonstrated IMC-1's effectiveness and tolerability better than placebo, which could serve as a distinguishing differentiating feature of IMC-1 versus other approved FM treatments. Virios Therapeutics To view an enhanced version of this graphic, please visit: https://images.newsfilecorp.com/files/6513/131840_photo.jpg FM is a medical condition experienced...

Two prominent leaders will join Gov. Asa Hutchinson, at the inaugural "America Leads: An Ideas Summit" in Bentonville on Oct. 19. Dr. Kori Schake and Klon Kitchen, both senior fellows at the American Enterprise Institute (AEI), will be featured with other thought leaders and policy makers at the summit to discuss practical, actionable ideas and policies to address major issues being faced by the United States. Dr. Schake currently works as the director of foreign and defense policy studies at AEI, and she has more than 30 years of experience at major universities, institutes, and in the United States government. She has authored five books on foreign and domestic issues and has been widely published in policy journals and major media, including CNN.com, Foreign Affairs, Politico, The New York Times, and The Wall Street Journal. After earning her PhD and Master of Arts in government and politics from the University of Maryland, Dr. Schake went on to serve at the United Sta...

The Covid-19 pandemic has affected many sectors, including the commercial industry. As such, marketers have had to re-look how they approach their marketing strategy. Moving forward, it is now necessary for businesses to consider deploying different digital marketing strategies for greater market reach and faster results. Digital tools offer your marketing campaign an avenue to leverage real-time communication with its target markets in a scalable, budget-friendly, and trackable manner. Compaed to traditional marketing methods, which tended to be exorbitantly priced and challenging to monitor, today's plans give you a clearer glimpse into their progress.  That also means that as a business owner or marketing manager, you are better placed to determine which methods work and which do not.  Several factors influence the selection of the most viable forms of online marketing tools. For starters, you should...

Dogulin Digital was established in 2012 by Nicholas Dogulin , the CEO and director. With his background in computer science, he built Dogulin Digital first as a web development company. From there, the company bridged into digital marketing, SEO, Google Ads and social media to drive traffic to the websites they had built. Dogulin spoke to Mediaweek about the agency's focus on dental marketing, the impact of the pandemic on the business and being part of the IMAA. The agency's focus on dental marketing The CEO shared that in 2016 a good friend of his asked if he could provide marketing services to his dental practice, as he did for other businesses. "I didn't, at the time, know dental marketing was even a thing. We took them (Dogulin's friend's practice) from 20 new patients a month to 90 new patients a month recurring, which was great. That's when I branded Dental Rank. We then got on to the cover of industry magazines and podcasts and got our name out the...

For years, political campaign organizers have used pop music to punctuate their rallies and speeches with familiar anthems. It's such a common practice that the American Society of Composers, Authors and Publishers (ASCAP) has a list of guidelines for proper usage so the artists get paid and can give their approval before being associated with a campaign. The use of these songs usually goes one of two ways: They either become a clever anthem that speaks to an untapped generation of voices — such as presidential candidate Barack Obama's "Yes We Can" by will.i.am or presidential hopeful Bill Clinton's use of "Don't Stop" by Fleetwood Mac — or they are hilariously unaware choices that spell out the true motives of a campaign better than Bad Religion or Rage Against the Machine ever could. Conservatives have used "Born in the USA," when they really shouldn't, but there are some other really cringeworthy uses of ...