The Ad Council Re-Launches Influencer and Trusted Messenger Engagement Strategy Arm to Drive Measurable Change for Social Impact Campaigns - PR Newswire
The Organization's "Creators for Good" Program Expands Capabilities to Address the Nation's Most Pressing Issues NEW YORK , July 6, 2022 /PRNewswire/ -- The Ad Council, the nation's leading non-profit using the power of communications to drive social change, announced today the re-launch of its premier talent engagement division, Creators for Good. Having already reached more than 251 million Americans with content and messages developed in collaboration with influencers and celebrities, Creators for Good is extending its impact with new data tools, deepened partnerships with leading social platforms and an expanded approach to feature trusted messengers – including doctors, medical experts, community leaders and others – giving them platforms to share their expertise on a large scale. Creators for Good leverages the Ad Council's established relationships in the media, marketing, advertising and technology industries to identify and amplify trust