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The 75-year-old brand pushes the message that healthy skin leads to a more engaged life, even in the bedroom. Your skin isn't only your body's largest organ – it's also the interface between you and the wider world, your most intimate point of contact with objects and other people. When your skin is healthy, you're therefore able to move through the world with more confidence and ease. This is the theme underlying Cetaphil's new global campaign, titled 'We do skin, you do you.' The effort, spearheaded by Deutsch NY, highlights the feeling of confidence that can occur as a byproduct of maintaining healthy skin. In a series of TV and social media spots, the campaign targets women with sensitive skin. (Women comprise around 70% of the brand's buyers.) "When we did research, in almost every region, what we got back from women was that sensitive skin was literally holding them back from living their life," says Tyler Helms, executive vice-president,...

Nearly three-quarters (74%) of B2B marketers say their firm is spending more on digital marketing this year, according to recent research from Wpromote and Ascend2. The report was based on data from a survey conducted in May 2022 among 321 marketing professionals who work for US B2B businesses earning annual revenue of over $5M, with 50 or more employees. The digital channels B2B firms are investing in most are social media (52% of respondents say their company has increased budget for), content marketing (44%), and paid search (32%). B2B marketers rank website content and interactive content as the top upper-funnel digital marketing tactics. B2B marketers rank email as the top lower-funnel digital marketing tactic. B2B marketers say social media, content marketing, and email are the most effective digital channels for driving revenue. About the research: The report was based on data from a survey conducted in May 2022 among 321 marketing professionals who work for ...

Listen NEW! Listen to article The pressures of COVID and advancements in B2C omnichannel practices are pushing B2B suppliers to take a more customer-centric approach in their marketing. Multichannel marketing means reaching out to the audience via multiple channels, each channel having its own strategy and data, with the brand at the core. Omnichannel marketing extends beyond that and focuses on personalization, factoring in the buyer's different devices, behaviors, and preferences to deliver a seamless and consistent experience across a variety of communication ...

Zoho Campaigns hasn't always been a force to be reckoned with when it comes to email marketing software, and it has yet to become a household name in the same way that Mailchimp and HubSpot Marketing Hub have. But that could be about to change. In 2018, parent company Zoho -- which also offers apps for customer relationship management (CRM), customer service, productivity, project management, and invoicing -- redesigned Zoho Campaigns and unveiled a host of new features, such as a drag-and-drop email editor and email templates. The results have been impressive. While Zoho Campaigns was previously held back by an outdated user interface and over-complicated workflows, it's now a user-friendly solution that can hold its own against the market leaders when it comes to its roster of features. Who is Zoho Campaigns for? Zoho's suite of products are normally aimed at small businesses, but given the robust nature of its feature set, Zoho Campaigns is suitable for any size business...

Grow your travel blog and its revenue with our tips! Do you love to travel? Are you always looking for new ways to see the world and explore new places? If so, then you may want to consider starting a travel blog. Not only is it a great way to share your adventures and experiences with the world, but you can earn some extra money from it!  Every day, there are more than 7.5 million new blog posts, and 77% of internet users read blogs. With such a large audience base, why not share with them your insights and memorable moments from all the trips you have gone on? Whether you're just starting out or have been blogging for a while, read on to find out eight ways to make money while globetrotting! 1. Focus on search engine optimization (SEO)   To make money through travel blogging, you need a steady flow of content. The best way to do this is to improve your blog's search engine optimization (SEO) performance. With good SEO strategies, your posts will achieve high...

SHANGHAI — Chinese Valentine's day, or Qixi Festival, is the third love-themed festival in the China market, after the real Valentine's Day and 520. Qixi stems from the Han Dynasty mythology that celebrated the tale of the Cowherd and the Weaver Girl, who could only reunite on the Milky Way once a year. From early July to Aug. 4, which is the day of Qixi Festival, top luxury brands gradually released Qixi capsules and visuals that bring a refreshing take on the topic. As COVID-19-related lockdown measures in key markets eased, Qixi "may also be the first festival that many couples are celebrating together this year," said Pablo Mauron, partner and managing director of China at Digital Luxury Group. "This also gives brands a key opportunity to develop marketing messages that emotionally resonate with the audience." Related Galleries Dior tapped its China ambassador Yi Lin and friend of the house Yihan Sun, to star in campaign...

Digital transformations have changed the way people connect and engage with each other. It has transformed different sectors and communities worldwide and also altered how businesses operate.  Digital marketing is a part of the digital transformation process.  Through digital marketing, companies are able to harness the power of data, allowing them to create customized content that appeals to their target audience. This takes the guesswork out of marketing strategies and campaigns.  Moreover, consumer behavior is changing. Today's consumers are expecting companies to offer better customer service and experience. Digital marketing brings consumers and businesses closer together, offering opportunities for collaboration and value creation. With digital marketing, people aren't just passive consumers— they become co-creators and play a key role in different aspects of business processes such as product development.  Digital marketing services c...

Scott Bain Judge Announced Plans To Set Up A Dedicated Team For eCommerce SEO Services. Scott Bain Judge, CEO of Bain Digital, a digital marketing and consulting firm, has announced plans to set up a dedicated team for eCommerce SEO services. CHICAGO, ILLINOIS, USA, August 27, 2022 /EINPresswire.com/ -- Scott Bain Judge Announced Plans To Set Up A Dedicated Team For eCommerce SEO Services. Scott Bain Judge, CEO of Bain Digital, a digital marketing and consulting firm based in Chicago, has announced plans to set up a dedicated team for eCommerce SEO services. Scott Bain Judge has a proven track record in producing results as a seasoned marketing consultant. The founder and CEO of Bain Digital have recently announced setting up a dedicated team at Bain Digital for eCommerce SEO services. The aim is to broaden the digital marketing services offered by Bain Digital and help its clients connect with their custom...

The online world of skincare can be a noisy place. According to Marketline , the global skincare market was worth $125 billion in 2020. While the initial effect of COVID-19 on the industry was negative, consumers quickly adapted. E-commerce gained significant share as a distribution channel for facial and body products.  Even before the pandemic, consumers were turning to social media for information, advice and product recommendations for their skincare.  The Reddit forum r/SkincareAddiction started in 2012, and now has 1.5 million members. 'Addiction' here is used lightly. Posts are a mix of advice, before and after shots, reassurance, laughs and political discussions about the ethics of the industry. Much of the information is cross-posted from Twitter and Instagram. The forum is a testament to the wealth of knowledge – though some of it is plain dermatological misinformation – skincare fans amass.  To quote Jacqueline Novak, comedian...