How Can Brands Get Ready For Black Friday 2022? - The Drum
As influencer marketing agency Disrupt along with sister companies Braidr and Found launch a detailed report into Black Friday, the agency trio share their tips for strategies leading up to the big day. It may be two months away, but Black Friday is looming. If you're expecting to soar high in the sales stakes in 2022, then now is the time to get stuck into detailed planning. In 2021, UK shoppers spent £9bn during Black Friday weekend, with 78% of purchases made online. This November, retailers will be hoping to cash in on Black Friday sales as households prepare for Christmas, although many consumers will struggle with soaring energy bills and a precarious economy. Research published today by Disrupt reveals some of the strategies we think brands should be following in order to boost sales using social influencers, customer data and lead-generating campaigns. After analyzing data from previous Black Fridays, we've come up with some tips which we hope will help every brand - la