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Admit it: You have a box of cereal or a bag of chips in your kitchen right now that has been sitting there for a very long time. Whether you put your cereal in a Tupperware container or clamp that bag of chips with an industrial-strength hair clip to keep it fresh, we all know those things have been sitting there unattended for too long. Chances are that no matter how good they were at first, and how well you prepared them for long-term storage, they were no match for Father Time. Anything can go stale – and everything eventually does. That includes your evergreen Google Ads Search campaigns. But the good news is that, unlike cereal and chips, there are things that you can do to freshen up all those evergreen Google Ads campaigns. Let's get into it. What Are Stale & Evergreen Campaigns First, we need to get on the same page about exactly what constitutes stale and evergreen. Evergreen PPC Campaigns Defined Evergreen PPC campaigns are campaigns you always h...

2022 was a wild ride and we're not just talking about NyQuil chicken or the slap heard 'round the world at the Oscars. The digital marketing world was inundated with a new Chief twit, old platforms making comebacks (enter Microsoft), and more campaign automation features then we really care for. As the year comes to a close, let's take a look at some of the most headline-worthy, controversial, biggest-impacting changes that rocked the PPC world over the last 12 months. The bigger picture We asked and you answered. This year marketers told us that although the adoption of Google Ads automation is high, it's their least favorite part of PPC. The gradual loss of control, as well as forcing automation and broad targeting on marketers, doesn't give us that warm and fuzzy feeling after all. Who knew?  But automation and economic uncertainty aside, search advertising is thriving and spending in 2023 could hit $112 billion (nearly do...

New York, Dec. 08, 2022 (GLOBE NEWSWIRE) -- Reportlinker.com announces the release of the report "Internet Advertising Global Market Report 2022: Ukraine-Russia War Impact" - https://www.reportlinker.com/p06371418/?utm_source=GNW , Yahoo Inc., InMobi, Smaato Inc, Epom Ltd., Mobvista Co. Ltd., and Mintegral. The global internet advertising market is expected to grow from $ 368.08 billion in 2021 to $ 448.03 billion in 2022 at a compound annual growth rate (CAGR) of 21.7%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, surge in commodity prices, and supply chain disruptions, effecting many markets across the globe. The internet advertising market is expected to reach $ 915.15 billion in 2026 at a CAGR of 19.5%. The internet advertising market consists of sales of the internet advertising services by entities...

Devising and managing a marketing scheme involves much more than creating a website, listing services, and adding blog posts. Online marketing aims to rank higher in search engines than your competition. Achieving high search engine rankings involves a lot of planning, research, and consistent work. Websites must be designed impeccably and provide ease of access to all users; the perfect keywords must be used to drive the right kind of users to your site; research must be done on competition to see what marketing tactics are working and not working for them; relevant and current content must be added frequently and consistently to demonstrate your firm's trustworthiness, and search rankings must be high. This is not an easy task, but a Search Engine Optimization (SEO) company can help. If your law firm is growing and your goal is to establish a competitive online presence, an SEO company that understands not only digital marketing but also the law might be exactly what your fir...

As the information overload and short attention span of consumers have become a challenge, gauging the sizeable attention of the target audience has become extremely challenging. The branding and marketing of Indian real estate, which is primarily driven by conventional marketing strategies and traditional advertising, is developing more slowly than the global average. Nevertheless, the last few years have witnessed some progress in using new-age marketing techniques to gain the attention of the target audience. This trend has been further accelerated by the pandemic that struck the world in 2020. Impact of the pandemic The emergence of the pandemic in early 2020 has had the worst possible impact on the real estate industry. Transactions ceased, outdoor hoardings and billboards were rendered ineffective due to lockdowns, and all players were forced to reconsider their marketing and advertising strategies to attract their target audience. At that time, ...

Written by Leah Asmelash, CNN Balenciaga creative director Demna has issued a public apology for one of the fashion brand's recent advertising campaigns, which featured images of young children cuddling teddy bears in fetish clothing. "I want to personally apologize for the wrong artistic choice of concept for the gifting campaign with the kids and I take my responsibility," Demna, who goes by his first name only, wrote in an Instagram statement Friday. "It was inappropriate to have kids promote objects that had nothing to do with them." The campaign, shot by photographer Gabriele Galimberti, was meant to promote a variety of new products from the Balenciaga Gift Shop. It featured images of young children dressed in pieces from the Balenciaga Kids line. The plush bear bags, meanwhile, had been featured as accessories in Balenciaga's Spring-Summer 2023 ready-to-wear show. But many criticized the photos, arguing the bags were inappropriate for children. In a s...

Retail media had a breakout 2022. In February, Walmart and Target disclosed advertising revenue for the first time, at $2 billion and $1 billion, respectively. A few weeks later, Instacart went full ad tech, and now sells inventory across a network of regional grocery sites and apps. All of the largest department stores now have ad network businesses. It's a weird world in which the newest batch of programmatic competitors include Best Buy, Macy's, Michael's, Lowe's, Nordstrom and Walgreens. But the ad network trend goes beyond retailers. In 2022, retail media grew to include practically any business with a first-party identity graph, purchase data and a claim to ears or eyeballs. Marriott, Lyft, Uber and even a company like Volta, which manufactures electric car-charging stations, got in on the action. Despite the buzz, however, retail media has a long way to go before the category is mature. ...

Creativity faced a gauntlet of challenges in 2022, dispelling hopes for a marketing renaissance. War broke out in February, followed by a souring economy and ad market. A subsequent tech rout sent out shock waves. Emergent categories that initially stoked excitement fell silent amid a rash of controversies, leaving a marketing void .  Meanwhile, a greater share of ad budgets flowed to performance channels that are efficient but don't invite splashy ideas.   Given the comparatively dry playing field, innovation stood out. Partnerships took precedence as marketers embedded themselves into streaming platforms or sparked cultural discussions through work with cutting-edge artists . Connecting with niche fan bases could be more valuable than mass reach.  The creator economy continued to gain traction, with companies enlisting virtual spokespeople despite skepticism from consumers who put a premium on authenticity. All things virtual remain...