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Digital transformation. It's a phrase thrown around conference rooms and plastered on whiteboards, often leaving employees scratching their heads and wondering: "What does it even mean, and how do we do it?" Fear not weary workers! Digital transformation isn't some mythical beast, but a journey for your organization to adapt and thrive in the tech-fueled world. It's about leveraging technology to fundamentally change how you operate, deliver value, and connect with customers. But it's not just about shiny gadgets and buzzwords. It's about a strategic, intentional shift in mindset and culture. It's about asking yourself: "Are we using technology to amplify our strengths and address our weaknesses? Are we building experiences that delight our customers and empower our employees?" So, how do you embark on this transformative journey? 1. Start with a clear vision and roadmap. Don't just chase the latest tech trends. Identify your goals, pain ...

Welcome to Thomas Insights — every day, we publish the latest news and analysis to keep our readers up to date on what's happening in industry. Sign up here to get the day's top stories delivered straight to your inbox. Google launched its Smart campaigns — a type of Google Ads campaign — solution in June 2018. The tool, which leverages artificial intelligence (AI) and machine learning (ML), produces targeted and tailor-made online advertisements for small businesses via Google Search, Google Maps, YouTube, Gmail, and other Google partner websites. It was an ads experience that promised to transform the digital marketing sphere. Google claimed its users would be capable of "creating ads in minutes and [driving] real results," be it sending leads to their website or bringing customers to their store. In addition, the tech giant stated that its smart ad campaigns would be three times more effective at getting a company's adve...

The holiday shopping season is undergoing a big change, compelling advertisers and retailers to adapt or risk being left behind. As shoppers hunt for deals, grapple with inflation, and start their holiday shopping earlier than ever, marketers must pivot their strategies for their campaigns accordingly. During the busy holiday season, embracing the power of real-time, cross-platform campaign measurement is crucial to success. Recent years have seen a shift in consumer shopping behaviors. Lingering fears from the days of COVID-induced supply chain disruptions have caused shoppers to flock to stores and online marketplaces well ahead of schedule. Over half (51%) of Americans confirmed they started their holiday shopping earlier in 2022, according to Cint's US Holiday Shopping Report. The overall holiday season is relatively short, so advertisers must first find, and then take advantage of, the prime window for getting consumer feedback. Furthermore, today's economic uncertainty h...

[author: Beth Winstead] As we near the close of another impactful year, let's reflect on the noteworthy content that graced our blog throughout 2023. In the ever-evolving landscape of digital marketing, staying attuned to pivotal subjects is not just advantageous but imperative for success. Our legal marketing blog has served as a conduit for insightful exploration, offering a broad perspective on the dynamic world of online engagement. Presenting the top 10 entries that resonated most profoundly with our audience, we invite you to revisit a diverse array of topics that sparked meaningful conversations. These entries encapsulate the spirit of 2023 and underscore our commitment to delivering relevant and enriching content in the swiftly changing realm of digital marketing. Top 10 Legal Marketing Blog Posts of 2023 1. Unlocking the Potential of TikTok for Law Firms TikTok's rapid growth, now with 1.7 billion users, offers law firms a unique opportunity fo...

A vibrant digital artwork showcasing a bustling city street transitioning into a dynamic, virtual online world. In the foreground, a small, traditional brick-and-mortar store with a 'Google My Business' sign is seen, indicating its physical presence. Above the store, an array of colorful digital graphics symbolizing SEO, digital marketing, and local SEO strategies emerges, forming a bridge to the online realm. In the online space, there are visual representations of search engine optimization tools, digital content marketing, and a glowing, interactive Google interface where businesses are highlighted. The scene encapsulates the integration of offline to online business strategies he image you've provided shows a man interacting with a large, touchscreen device that displays the Google Maps interface, with a clear focus on Google My Business. The picture is a graphical representation, likely meant to illustrate the concept of local SEO and the importance of businesses maint...

Advertising Disclosure Advertising disclosure: Our partners compensate us. This may influence which products or services we review (also where and how those products appear on the site), this in no way affects our recommendations or the advice we offer. Our reviews are based on years of experience and countless hours of research. Our partners cannot pay us to guarantee favorable reviews of their products or services. A full-service agency offering feels like exploring EPCOT in Florida: like trekking through countries as a taste-loving traveler, a full-service agency provides a menu of marketing, advertising, and other promotions to choose from in one central hub.  These specialized agencies can provide popular services including but certainly not limited to brand identity design, digital media buying, affiliate marketing , social media marketing and management, content marketing, email marketing, public relations, eCommerce website design and strategy,...

Brands need to do more than just feel-good marketing campaigns for Mother's Day, writes Sahar Aman. Today is Mother's Day. There's never a shortage of glossy marketing campaigns featuring a mother smiling while decked out with a bag, jewelry or an expensive-looking skincare product. Yet for all the brunches, flower bouquets, scented candles and boxes of chocolates, not a single consumer goods brand I've come across mentions maternal mental health. "It's become such a consumer holiday. Mothers need so much more than a pretty candle or a necklace," says Davida Lederle, creator of The Healthy Maven. A fellow mama, Lederle drops honest snippets of life with a toddler through weekly newsletters from her site. Recently, she spoke up about how Mother's Day can be distressing — which echoes how I've been feeling. "It feels uncomfortable to celebrate something that many people don't get to celebrate. Whether they've lost a baby, [are going thro...