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Advertising Disclosure Advertising disclosure: Our partners compensate us. This may influence which products or services we review (also where and how those products appear on the site), this in no way affects our recommendations or the advice we offer. Our reviews are based on years of experience and countless hours of research. Our partners cannot pay us to guarantee favorable reviews of their products or services. There are many moving parts to PPC advertising. From keywords to bid adjustments, it requires non-stop monitoring. A task too big for us mere mortals.  Luckily, there's a number of reputable PPC management software solutions that can help you to keep track of your paid search marketing campaigns and improve your ad spend. Some of these tools focus on a single function like preventing click fraud while others can basically automate the whole process for you.  Whether you're a PPC agency that needs help with managing your clie...

Two years ago, we conducted our first influencer marketing survey . We thought it was time to update our statistics and discover how perceptions about the industry have changed between 2017 and 2019. We partnered with Viral Nation and NeoReach  to survey 800 marketing agencies, brands and other relevant professionals to determine their views and build insight into their thoughts on the industry in 2019. A key finding of our Influencer Marketing Report 2019 is that the outlook for influencer marketing is still extremely positive. Despite naysayers claiming that influencer marketing is dying , our respondents made their positives views for the practice strong. Here are the key results from our Influencer Marketing 2019 Study, along with a few other relevant recent statistics we found courtesy of NeoReach, Instagram, and Google Trends. LATEST BENCHMARK REPORT Instagram's Popularity has Grown Phenomenally over the Last Few Years Instagram...

When selecting an SEO service, you should first consider your SEO goals. Then, spend time with a few SEO service providers to discuss those needs in light of what each agency delivers. It's also helpful to speak with current or past clients. SEO service providers help you increase your visibility in search engines and thereby assist you in generating more traffic for your website. An SEO service provider may conduct a variety of tasks, including auditing your existing website for SEO effectiveness, conducting keyword searches, developing an SEO plan to outrank your competition and writing SEO copy for your site. Types of SEO Services Before purchasing SEO services, it's wise to get a handle on the different types of SEO available. Understanding the basics will give you a considerable advantage when evaluating SEO agencies. On-Page SEO: On-page SEO involves optimizing on-page content elements such as headlines, page content, image alt-tags, page titles and the page UR...

If you find Facebook advertising confusing, know that you're not alone.  All its features make it a very powerful advertising platform, but they also add complexity. One of the most confusing features is Meta pixels. Pixels are common across most advertising platforms. They're used to track visitors on your website so you can advertise to them later. This is called sequential retargeting. Once you advertise to past website visitors, the Meta pixel can also be used to track their behavior when they return.  In February 2022, the Facebook Pixel's name was changed to the Meta pixel and can be used for both Facebook and Instagram advertising. Use this guide to learn more about what the Meta pixel is, how to create a pixel, and different ways to use a pixel to improve conversions and drive ROI for your ads.  What is the Meta pixel (formerly Facebook pixel)? The Meta pixel is an analytics tool that helps you measure how effective yo...