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Mailchimp and ActiveCampaign are two of the most popular email software platforms available today, but it can be difficult to decide which software is right for you. Forbes created this in-depth head-to-head comparison of ActiveCampaign vs. Mailchimp to give you all the information you need to make an informed decision for your business. This review examines each platform in terms of ease of use, costs, breadth and depth of features offered, customization and customer support. In short, you'll learn everything you need to know to select the best email marketing software for your specific needs. Featured Partners Advertisement 1 Brevo Pricing Free; Unlimited contacts Enterprise-level, customizable plans Available Marketing Automation Yes 1 Brevo Learn More On Brevo's Website 2 Constant Contact AI Content Generator Yes Free Live Phone And Chat Support Yes Additional Features Advanced Automation (Abandon Cart Reminders, etc.) 2 Constant Contact Learn More On Constant Contact...

The rapid advancements in artificial intelligence and machine learning have dramatically reshaped the SEO and digital marketing landscape, and attending a conference is arguably one of the best ways to benefit from the latest industry insights while expanding your professional network. Spending hours researching articles, forum discussions, and other online resources is always valuable, but attending conferences can significantly enhance your learning experience. By directly interacting with industry professionals and experts, having the opportunity to ask them questions offers a depth of knowledge that complements and goes beyond what self-guided online research can provide. In short, attending conferences, whether in-person or virtual, offers a wide range of benefits: Networking opportunities. Learning from experts. Interactive workshops. Staying updated with trends. Exposure to new tools and discovering the marketplace. Direct Q&A sessions. Receiving feed...

When selecting an SEO service, you should first consider your SEO goals. Then, spend time with a few SEO service providers to discuss those needs in light of what each agency delivers. It's also helpful to speak with current or past clients. SEO service providers help you increase your visibility in search engines and thereby assist you in generating more traffic for your website. An SEO service provider may conduct a variety of tasks, including auditing your existing website for SEO effectiveness, conducting keyword searches, developing an SEO plan to outrank your competition and writing SEO copy for your site. Types of SEO Services Before purchasing SEO services, it's wise to get a handle on the different types of SEO available. Understanding the basics will give you a considerable advantage when evaluating SEO agencies. On-page SEO: On-page SEO involves optimizing on-page content elements such as headlines, page content, image alt-tags, page titles and the page UR...

Recently during the Food & Beverage Innovation Forum (FBIF) 2024, Campaign conducted an exclusive interview with David Zhang, president of Oatly Greater China. Zhang shared the story of Oatly's evolution in the market, and how the brand built itself as an endorser of fashion, health, and sustainability. Zhang joined Oatly in 2017. In 2021, he was honoured by FBIF with the 'Person of the Year' award. Oatly's remarkable success in China also earned it the '2021 Excellent Management Award' from Harvard Business Review China. Campaign: Oatly, as a global brand, has released lots of exciting campaigns and made waves worldwide. Are there any particular Oatly campaigns that you like particularly?   Zhang: Oatly has consistently been committed to practising business for good. This ethos is also reflected in our campaigns, which I find very appealing. For instance, at this year's FBIF, we set up a dedicated space for silent barista...