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More than 400 million people use Pinterest every month to find tomorrow's ideas. From beauty and wellbeing to fashion, finance, food and drink, parenting, travel, home improvement and beyond, it has quickly positioned itself as a one-stop shop for every marketer's needs. To celebrate how Pinterest is meeting the diverse needs of modern marketers today, The Drum Awards for Digital Industries (DADIs) 2021 sought out the best and most inspiring uses of Pinterest, shining a light on the breadth of capabilities of the platform, either to tell a full-funnel strategic story or as a one-off creative storytelling activation. Judging by the array of nominated work entered this year, there has been a notable shift from brands using the platform just to create visually engaging content to positioning Pinterest as a more integrated part of the media mix. By creating strategies that leverage the platform as a full-funnel solution and adopt a test-and-learn strategy, brands have been able...

NEW DELHI — It was halfway down page eight, one ripple in a sea of grief. The obituary for Damyantiben Pithadiya, a 60-year-old mother of three, included a prayer for her to rest in peace. The memorial would be held by telephone, "considering the current circumstances," it said. Her death notice was one of more than 240 spread across seven pages in a local newspaper in the western Indian city of Rajkot one day in late April — a fourfold increase from early this year. Yet the rising tide of pandemic deaths — evident not only in obituaries but also at the city's crowded crematoriums — was not reflected in the official data. According to the authorities, the number of deaths from covid-19 in the city and its surrounding district on that day was 12. As India reels under a devastating surge of coronavirus cases, it is increasingly clear the situation is even worse than statistics indicate. The country has shattered global records for daily infections, most recently on Thursday...

Struggling with grief? Too much debt? On the verge of divorce? Churches are ready to deliver a digital intervention, with help from Big Data. A small company called Gloo has put itself at the forefront of an effort to analyze Americans' personal data and online activities to help churches reach people most likely to be open to their messages and join their congregations. The... Struggling with grief? Too much debt? On the verge of divorce? Churches are ready to deliver a digital intervention, with help from Big Data. A small company called Gloo has put itself at the forefront of an effort to analyze Americans' personal data and online activities to help churches reach people most likely to be open to their messages and join their ...

Legal marketing is a part of digital that uses the internet as part of its strategy. It is one of the most popular forms these days because we live in a digital world and it's important to stay connected with your customers and potential leads. Legal marketing is the act of marketing products or services using digital technologies on the internet. Such marketing channels may include email, social media, display advertising (including contextually relevant ads on websites), search engine optimization (SEO), content marketing, influencer marketing, video marketing and more. There are two different types of digital marketing: Inbound: Involves attracting visitors to your website and converting them into leads and/or customers Outbound: Involves purchasing keywords on search engines like Google, Bing, Yahoo, etc., which brings people to your site from search results The most important element in Legal marketing is content creation because you need something for people t...

In 2021, PPC professionals navigated changes in keyword match types and automated bidding, scratched their heads at the prospect of a future without third-party cookies and navigated their role in an increasingly automated industry. Prompted by the vision that platforms, like Google, have for their services as well as increased concern over user privacy, these changes underscored adaptability as one of the traits that define successful marketers. Below, we've summarized the most impactful changes, announcements and developments that shaped PPC this past year and, in all likelihood, will continue to influence the years ahead as well. Farewell, broad match modified keywords In Q1 2021, Google announced a significant change to how it treats phrase match keywords by expanding it to include broad match modifier traffic (BMM). Image: Google. "Broad match now looks at additional signals in your account to deliver more relevant searches," G...

What is SEO marketing? SEO marketing (search engine optimization) is an inbound digital marketing strategy that focuses on driving organic (unpaid) search traffic to your website by improving its visibility in the SERPs (search engine results pages). The best website builders come with built-in SEO features to make this process easier. What does SEO marketing do? SEO marketing helps businesses to rank higher on search engines like Google for their target keywords—the words and phrases that their target customers type into search engines. This, in turn, can help drive more qualified traffic to your website and generate new leads for your business. There are several branches to SEO marketing, including: On-page SEO . This involves optimizing the content on your web pages around target keywords and relevant ranking factors. For example, it might entail ensuring that the content is formatted correctly, with suitable heading tags, alt text, and internal/external links. Off-page SEO . This i...