JAAXY

Jalin Wu Group SVP, Greater China chief marketing officer, and global digital marketing officer  Uniqlo China New member   Uniqlo continues its strong momentum in Greater China markets, especially in the mainland. According to Bloomberg , from 2018 to 2022, the brand remained one of top five retailers in the category of women's clothing. As the only foreign brand that didn't lose its standing, Uniqlo achieved this status by staying away from contentious political topics and a consistent social media presence.  Leading the marketing team is Jalin Wu who focuses on branding. Wu believes that products and experiences are the key selling points for the brand and that Uniqlo should "keep innovating, keep improving". Prioritising technology over retail , Uniqlo differentiates itself from other fast-fashion brands through its high-tech garments such as HeatTech, AIRism, and UV Cut. The universal appeal and basic designs o...

What makes an Amazon PPC agency a necessity for a company? ...

Whether B2B or B2C, email marketing campaigns are an extremely beneficial, strategic tool when used correctly. If you want to convert more leads and improve customer engagement, then email marketing is the way to go. Here's the thing: execution is key . Therefore, if you're new to email campaigns or have struggled with them in the past, this all-inclusive email marketing guide is for you! In this article, we're going to cover everything there is to know about email marketing. For starters, you'll discover: What is email marketing? Why is it so important? 6 crucial elements that every email campaign needs. How to measure the success of your campaign. Everybody can benefit from skillful email marketing from small start-ups to industry giants. Without further ado, let's get into it. What is Email Marketing? Whoever said the email was outdated was far from the truth. Emails are still very powerful and effective tools for businesses today. But what exactly does ...

Advertising Week returned to New York in person for the second consecutive year this past week. And after two-plus years of business-on-the-top, slumber-party-on-the-bottom Zoom meetings and virtual live events, the occasion has inspired Ad Age Studio 30 to revive one of our most popular special features from the past few years: The Best of Experiential 2019 and 2020. After tabulating the nominations and votes cast by our esteemed panel of Amp insiders, here is the Best of Experiential 2022. Best Global Takeover : Netflix, 'Stranger Things' Season 4 Launch May and June , various locations Various agencies When "Stranger Things," one of Netflix's most popular shows, returned for its fourth season after a three-year hiatus, it was cause for numerous global campaigns. Installations of various Upside Down portals appeared worldwide (courtesy of Akcelo) , from Australia's Bondi Beach to the Empire State Building to M...

1. Jefrey Pollock, Jeffrey Plaut & Nick Gourevitch Founding Partner and President; Founding Partner; Partner and Managing Director, Global Strategy Group Jefrey Pollock, Jeffrey Plaut & Nick Gourevitch / Aaron Strauss Garcia; Global Strategy Group Global Strategy Group has built a reputation as one of the most powerful polling operations in New York state – and beyond. This past year, the firm took on some of the most high-profile state and congressional races, contributing research and polling for a long list of winning campaigns – including Gov. Kathy Hochul, Rep. Sean Patrick Maloney in his primary battle against progressive insurgent state Sen. Alessandra Biaggi and Byron Brown during his untraditional write-in campaign to stay ...