6 recently launched healthcare marketing campaigns - Becker's Hospital Review

Katie Adams - Print  | 

Below is a roundup of marketing campaigns recently launched by health systems, nonprofits and state and local governments.

  1. Michigan's health department launched a $900,000 ad campaign to connect drug users to harm reduction resources, such as counseling and naloxone kits. The campaign features former drug users sharing how they used such resources to recover from addiction. 
  2. AdTechCares, an organization that was formed to combat COVID-19 misinformation, and the Veterans Coalition for Vaccination rolled out their "Call to Arms" campaign encouraging all Americans to receive their COVID-19 vaccines.
  3. Livonia, Mich-based Trinity Health launched its $1.6 million "It Starts Here" campaign, which focuses on encouraging people of color to receive their COVID-19 vaccines through radio and social media ads.
  4. The Southern Nevada Health District and Clark County rolled out their "Back to Life" campaign, which uses billboards, public service announcements, flyers and social media posts to encourage Black residents to get the COVID-19 vaccine.
  5. Clergy leaders from nine different Black churches in the Chicago area filmed segments for a video campaign on COVID-19 vaccines' safety and efficacy that will be rolled out at about 500 Black churches during Easter weekend services.
  6. Philadelphia rolled out its $1.5 million "Let's Vax Up, Philly!" campaign, which encourages residents to receive their COVID-19 vaccines.

More articles on digital marketing:
5 healthcare marketing legal cases in the past 6 months
Google, Facebook & Twitter CEOs defend actions taken to block misinformation
7 companies offering free goods, services to vaccinated customers

© Copyright ASC COMMUNICATIONS 2021. Interested in LINKING to or REPRINTING this content? View our policies by clicking here.

Comments

Post a Comment

Popular posts from this blog

Grow Your Biz: 25 Ways to Promote Your Business in 2024 - Shopify

Image
In order to effectively promote your business, you need to create a foundation for your online presence and focus on getting in front of the right people quickly and efficiently.  A lot of promotional advice recommends pouring money into ads on Facebook, Instagram, or Google. But you can't put all your eggs in the advertising basket—diversification is key to avoiding diminishing returns over time. This guide walks you through 25 of the best ways to promote your business, complete with examples and resources for getting started. How to promote your business 📈 Write guest posts for blogs that reach your target audience Get featured on product review blog posts Do an expert roundup Find affiliates to promote your business Get included in gift guides Invest in infographics Get press coverage Focus your attention on email marketing Get to the top of Google search results Get on TikTok Start a YouTube channel Ask influencers to promote your busin
Read more

10 Best Money-Making Apps 2024 | TIME Stamped - TIME

Image
If you're looking for ways to balance your budget, numerous apps can help you earn extra cash or save money on everyday purchases. These money-making apps make it easy to use your mobile device to pick up a side gig, take online surveys, sell stuff you no longer use, lower your bills, and more. The best money-making apps let you sign up for free, get paid quickly, and set your own hours. Here are our top picks for 2024. Best money-making apps compared 2024 Our recommendations for the best apps to make money 1. Best for earning gift cards: Swagbucks Swagbucks lets you earn points by completing easy tasks like answering surveys, playing games, watching videos, and searching the internet. You can also earn cash back and access exclusive deals and coupons when you shop at over 1,500 in-store and online retailers (including grocers). Membership is free, and you can redeem your points for gift cards to retailers like Amazon or Walmart or get cash back from PayPal. Pros: Multiple ways to
Read more

Top 33 B2B Marketing Agencies You Should Know for 2024 - Influencer Marketing Hub

Image
Advertising Disclosure B2B marketing, in principle, follows similar marketing tactics as those used by B2C marketers. Yet, it is much more difficult to achieve the same results with B2B marketing . The main challenge that B2B marketers face is convincing decision-makers from other companies to choose their products or services. These people are experts in their fields and are much more difficult to convert. This is where B2B marketing agencies can help you. These range from full-service agencies that can take care of all of your marketing to specialists who focus on only a few aspects. Then, there are niche agencies that serve either a specific type of clients or provide a single service for all clients. In this post, we will list some of the best B2B marketing agencies that you can choose from. These include all types of agencies from different locations. Top B2B Marketing Agencies: b2b marketing agencies Type: Full-service agency
Read more