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Storia® Foods & Beverages Pvt. Ltd. has announced the launch of its  new, exciting ad film led integrated marketing campaign "Wish it never gets over" for their range of Storia® Shakes. The campaign includes the roll out of three ad films in association with a man of many crafts — an­ actor, comedian, show anchor and a doctor Sanket Bhosale, with an interesting, humorous parody on current affairs. The ad films are can viewed here: https://www.youtube.com/watch?v=P6OfEyINzEg https://youtu.be/dBj2zuK3hY0 https://www.youtube.com/watch?v=UtQH0SNsAfI   The campaign has been conceptualized and executed by Prime Focus Technologies while the media campaign was planned and executed by Publicis Beehive. The WINGO campaign will be supported by a 360-degree integrated marketing communication, which includes strong digital activities and engagement building influencer activity planned by Django Digital over a period of three months.   Speaking about the campaig

Retailers can plan for another successful season with kiwifruit as Zespri begins shipping its fruit in mid-May. Leading the sales growth is Zespri's SunGold, which is now the No. 1 largest and top-growing kiwifruit. Consumers love the taste of SunGold, and making it easier to find at the store level can help drive sales. Shoppers are better able to locate SunGold in the produce section with its newly designed vertical packaging, which is stackable and easier to merchandise. "Zespri is the world leader in premium kiwifruit and our kiwi is outpacing total fruit growth by eight points," said Sarah Deaton, Zespri's shopper marketing manager. "With Zespri SunGold kiwifruit we achieved 47 percent sales growth through 2020, and there is continued high consumer demand making it a basket value driver. Our market development managers are available to help retailers develop in-store promotions created specifically for their shoppers to increase sales." To build on

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Convenience store chain 7-Eleven today launches a new 360-degree marketing campaign that ends the brand's six-year hiatus from TV advertising. "Take It To Eleven" includes spots featuring members of different subcultures expressing themselves in 7-Eleven parking lots that were helmed by film director Harmony Korine ("Spring Breakers," "Kids"). Informed by research into consumer attitudes and behaviors that continue to be affected by the pandemic, the effort — part of a planned doubling in marketing spend this year — is a back-to-basics approach for the brand. "It is really a continuation of what the brand has always been about for 94 years," CMO Marissa Jarratt said. "We've always been obsessed with our customers, we have always had them at the core, and we've really always tried to go above and beyond to delight our customers and to give them what they need, when they need it, where they need it." Jarratt, who joine

Actor Michael B. Jordan stars in an Amazon Super Bowl commercial called "Alexa's Body" promoting the new design for Echo smart speakers. (Amazon screen shot) The disembodied voice of Amazon's Alexa may have finally found a vessel suitable for helping with recipes, turning on the lawn sprinklers, or reading an audio book in the bathtub. His name is Michael B. Jordan. Jordan is the red-hot actor perhaps best known for his role as the villain Erik Killmonger in Marvel's "Black Panther." After Super Bowl Sunday, a certain segment of the population might just call him That Amazon Guy. In a 60-second spot called "Alexa's Body," below, Jordan stars as a daydream version of Alexa's new form factor. The actual device was unveiled last fall during the tech giant's annual Devices & Services event when Amazon showed off spherical versions of the Echo and Echo Dot smart speakers. [embedded content] In the ad, a woman playing an

The epic and the ordinary collide in Amazon Alexa's global campaign aimed at people who are new to voice technology.  The ads, created by Droga5 London, playfully illustrate Alexa's ability to help people achieve things with only their voice. The clash between everyday life and fantastical realms represents how Alexa can unlock different worlds for its users.  "Ironing" takes place during an elvish warrior's last moments of life, while a sweeping battle rages around him. As he bids a dramatic farewell to the woman he loves, a man watching nearby from an ironing board orders the lovers to play out the death scene again and again. The action cuts away from the battle to the man's living room, where it is revealed he is watching the scene on TV and asking Alexa to replay it for him.  In the second spot, "Opera", a protagonist goes back in time to interrupt an 18th-century opera singer and ask her to change the song to something more fun – all fr

Spring is in the air. And with it comes a whole host of exciting Spring marketing ideas that your business can capitalize on. To get some fun ideas for Spring marketing campaigns, take a look at the tips from marketing experts below. Spring Marketing Campaigns and Tips Do Some Spring Cleaning Ivana Taylor, publisher of DIY Marketers says, "Springtime marketing makes me think about Spring cleaning.  This is a great time to get rid of all the products and services that haven't been as profitable as you'd like.  Maybe you have too much inventory of something — create an insanely irresistible offer to free yourself of all that baggage and focus on more profitable offers." Add Vibrancy to Your Campaigns Gary Shouldis of 3Bug Media says, "Spring is the perfect time for marketing, as people are full of energy and enthusiasm after a long winter.  Your messaging should match the season with vibrant colors and a theme of renewal and revitalization." Run

← Press Releases PRESS RELEASE FROM BRANDS.BUZZ Registration Open for Spring '21 Web Conference, April 28 & 29 Toronto, April 14, 2021 – Marketers, Chief Marketing Officers, Brand Managers, Agency Directors, Social Media Managers, Business Owners and other marketing professionals, interested in learning how to take advantage of innovative marketing technology to programmatically social-proof advertising and generate viral social buzz. The event takes place during a two hour virtual conference on Wednesday, April 28, from 9:00 – 11:00 AM EST, or Thursday, April 29, from 9:00 – 11:00 AM EST. Spring '21 virtual conference will feature live-streamed presentations, live campaigns demonstrations and one-on-one Q&A sessions for all interested parties. Attendees can look forward to learning how Fortune 100 brands are engaging programmatic social advertising to create brand inspiration that leads to unprecedented success. All participating attendees will be of

If April showers bring May flowers, then now is the time for your small business to bloom. But how do you get your business to stand out to customers and apart from competitors? By incorporating creativity, core values, and causes into your content. And the good news is, every month of the year affords unique opportunities for these three Cs. And this sunny month of May is especially jam-packed. We've got National Small Business Week, Women's Health Week, Mother's Day, Memorial Day Bike to Work (or Wherever) Day, Star Wars Day, and so much more. In this post, we're going to arm you with everything you need to produce great content this month. This includes: A list of May awareness causes, themes, holidays, and observances. Free and easy marketing ideas around these themes, particularly for small and local businesses. Real examples of blog articles, social media posts, events, and promotions to help you brainstorm for your business. Read on for 50+ ways to ex

SAN FRANCISCO (AFP, REUTERS) - Facebook beat Wall Street expectations for both quarterly revenue and profit on Wednesday (April 28) but warned that growth later this year could "significantly" decline as new Apple Inc privacy policies will make it more difficult to target ads. A surge in digital ad spending during the pandemic when consumers shopped online, along with higher ad prices, helped Facebook revenue surge 48 per cent. Looking ahead, the world's largest social network said it will focus on building e-commerce features to expand beyond its ad business. Shares of Facebook rose 6.5 per cent to US$326.00 in extended trading on Wednesday. "We have a long way to go to build out a full-featured commerce platform ... but I am very committed to getting there," Facebook chief executive Mark Zuckerberg told analysts on a conference call to discuss earnings. Total revenue, which primarily consists of ad sales, hit US$26.17 billion in the first q

More recently, in what many saw as a thinly-veiled reference to Facebook, current chief executive Tim Cook said: "If a business is built on misleading users, on data exploitation, on choices that are no choices at all, it does not deserve our praise. It deserves reform."

Fresh from being awarded the special title of President Emeritus from the World Federation of Advertisers (WFA), former RBS chief marketing officer and advertising legend David Wheldon reflects on his marketing legacy, as well as the need for agencies to position themselves as creative partners first and foremost in today's climate. With more than 35 years in the marketing industry, David Wheldon has had no shortage of titles to his name. He cut his teeth as an account executive at Saatchis during its 80s heydays. Since then he's been president of BBDO in Europe, director of advertising for Coca-Cola, Vodafone's global director of brand and, most recently, chief marketing officer at RBS. Last year, he was bestowed the Lifetime Achievement prize at The Drum Marketing Awards Lifetime, and last week he was named President Emeritus by the WFA – the global marketing membership organization he presided over for four years. The latter is an accolade that has only been hand

DECEMBER 17th 2020: Ten states have filed a new antitrust lawsuit against Facebook, Inc. and Google ... [+] LLC accusing the social media technology conglomerates of violating antitrust laws by illegally colluding to manipulate the online advertising market and limit competition. - Photo by: zz/STRF/STAR MAX/IPx 2020 8/14/20 Businesses and retail stores in Manhattan on August 14, 2020 as certain restrictions are eased as part of the Phase 4 Reopening in New York City during the worldwide coronavirus pandemic. While many of the larger corporations have managed to navigate the financial storm caused by the pandemic, other retailers have struggled to stay in business. Here, Google offices in Midtown. (NYC) zz/STRF/STAR MAX/IPx by Erik Sherman When 19th century retailer John Wanamaker famously said that half of his advertising was wasted but he didn't know which half, he was talking about effectiveness. These days, many marketers could say half their marketing dollars were w

We store cookies on your computer to improve your experience and provide more personalized services, both on this website and on other sites. For more information about the cookies we use, see our Privacy Policy. We won't track your information when you visit our site. We will have to use at least one cookie to ensure that you won't have to make this choice again. AcceptPrivacy Policy

MarTech Today's daily brief features daily insights, news, tips, and essential bits of wisdom for today's digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and are you ready for three-dimensional warfare? The gloves are off between Apple and Facebook. With the implementation of new App Tracking Transparency policies, Apple has created a situation in which Facebook can only track user activity across multiple apps if the user goes out of his or her way to opt in to being surreptitiously surveilled.  With over 80% of users accessing Facebook via mobile phone, this could massively degrade Facebook's ability to target by interest and behavior, and thereby degrade the value of its ad inventory. According to the New York Times, Mark Zuckerberg has disputed that his company's business will be hurt by Apple's policy — but then Zuckerberg has said quite

Digital transformation can mean many things for many different businesses. But there will be common threads for companies running across diverse sectors. You might be surprised by some of the common painpoints, solutions and opportunities which unite B2B business leaders challenged with bringing their companies headlong into the post-Covid world. We spoke to three such leaders to gain understanding from their experiences. Jürgen Winterholler who leads the IT and Digital Solutions at Rolls Royce Power Systems, Leo Pickford charged with Transformation at Yusen Logistics and Alex Wodzicki, Group Digital Marketing Director at warehousing giant Segro. The business leaders Leo Pickford, head of business change, Yusen Logistics Jürgen Winterholler, VP, Chief IT Digital Officer, Rolls Royce Power Systems AG Alex Wodzicki, Group Digital Marketing Manager, Segro  Here are some the key learnings and considerations to come out of those experiences: 1. Change mindsets  For those tas