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Position2 is a global MarTech & Digital Marketing services provider. Established in 2005, the company has a team of 200+ digital marketing professionals across the US and India, and works with leading brands such as Lenovo, Thales, Hyster Yale, Airbnb and Kabbage (American Express Company). Arenaplay.co is Position2's proprietary marketing operations platform that is leading the next level of collaborative digital marketing campaign management, enhancing key areas such as: project management, asset management and team communication. Within the platform, users also are supplied with powerful BI dashboards to efficiently analyze their marketing performance. Adblock test (Why?)

Guide to SMS text marketing for independent musicians In addition to social media and email, one of the best ways artists can market their music to fans is via text message! Here, we cover a few tips for effective SMS promotion. Guest post by Randi Zimmerman of the Symphonic Blog Text and email marketing are the two very effective forms of direct marketing to consider as an artist looking to grow their fanbase. As an artist on social media, you can post to your hearts content and see what comes from it. On the other hand, you can use text or email marketing to send your message directly to your audience's inbox. We've already done a couple posts in the past about how to use email marketing, so this one is all about text (also known as SMS) marketing. Here's everything you need to know. Text Marketing Tips for Independent Musicians Did you know… SMS text open rates are as high as 98%, making it the highest of any marketing channel. In comparison, email open rates are usual

By Jack M. Germain Sep 29, 2021 5:00 AM PT Unless you are deeply rooted in the inner workings of internet search engine rankings, you may not know that organic search exists and differs from other search engine results. Take heart. You belong to a rather large club of unenlightened members on this technology. With the right inquiries, though, you can remain oblivious to technical SEO and still put performance-driven organic search results to work in drawing more eyes to your company's website. That is what enterprise software company Botify brings to your marketing toolbox. Botify earlier this month announced that it has closed $55 million in Series C funding led by InfraVia Growth, with participation from Bpifrance through its Large Venture fund, as well as existing investors Eurazeo and Ventech. This investment round will help Botify scale its solution to meet increased market demand. It also reflects the strategic role of organic search for long-term, profitabl

Lead generation can be a challenge for B2B marketers. On the surface, the more leads that you generate, the lower the cost per lead (CPL) is and the better you feel about the elements of the marketing campaign. To take this one step further, it is essential to understand who these leads are, what they are costing you and what next steps should take place to ensure the leads are on-target to the audience you want to reach. These insights can help your organization set goals and budgets for the current marketing campaign and any in the future. In this blog, we'll walk you through key lead generation calculations, techniques and best practices that can help you understand campaign results and take actionable steps for an optimized and successful lead generating marketing campaign. 1. Determine the Overall Campaign Budget The first thing you'll want to do for your marketing campaign is to determine what overall budget you have. This will vary by campaign and organization, but this

💌 Love Philly? Sign up for the free Billy Penn newsletter to get everything you need to know about Philadelphia, every day. The glint of foil and brightly colored packaging stands out among the street gunk one normally encounters along the sidewalks and gutters of Philadelphia. It's a relatively new kind of litter for the city: disposable bags for holding pocket-sized amounts of cannabis. Just as craft beer companies make a lot of effort to create unique identities through label design, weed packaging now must stand out. Medical marijuana dispensaries and boutiques have begun to proliferate around the region, carrying products that cater to a variety of personalities and tastes. These heavily branded, single-use containers inevitably end up left behind wherever people congregate for fun. The odor-proofing baked into the bags makes them durable, able to withstand rain or dirt. Once you start noticing them, you'll see them in nearly every neighborhood in Philadelphia. Ma

NASHVILLE, Tenn., April 11, 2021 (GLOBE NEWSWIRE) -- Campaign Monitor , a CM Group brand and provider of powerful yet intuitive email marketing software , today announced a Salesforce CRM integration. The Campaign Monitor for Salesforce app, the top-rated email service provider app for Salesforce, is built with customer support and easy integration in mind. Available on the AppExchange, Campaign Monitor customers can now access all of their Salesforce data, create dashboards and easily trigger transactional emails within minutes and without ever leaving the platform.  Working with Beaufort 12 Limited, Campaign Monitor brings the best-in-class capabilities of its platform and the Salesforce environment together, allowing customers seamless access to their contacts in one spot. Integrated automation and personalization tools make it easier than ever before for Campaign Monitor customers to send every message to the right audience, at the right time. The Campaign Monitor fo

Show Caption Hide Caption Peloton's 'unsettling' holiday ad sparks Internet backlash Peloton's new holiday ad leaves people saying it's 'unsettling' and 'creepy.' USA TODAY December kicked off with the fitness startup Peloton being mocked for its polarizing holiday campaign. People on social media accused the brand of being out-of-touch, calling the fitness startup's 30-second commercial sexist, unrealistic and cringeworthy. However, the company's ad is far from the first to cause a stir this year. In fact, it's just the latest to enter the nation's war with big brands over what messaging is OK to share, and what should've been left on the cutting room floor.  Remember when Burberry apologized after people attacked

ALLEN, Texas , Sept. 28, 2021 /PRNewswire-PRWeb/ -- Annex Cloud, a global, enterprise technical solutions provider of advanced loyalty management solutions and experiential customer retention software, today announced an integration with CM Group, the Martech industry's largest family of email marketing and multichannel campaign management products. The Annex Cloud and CM Group integration provides enterprises with a powerful marketing platform fueled by first-party loyalty data, enabling data-led connections that strengthen customer relationships, reduce churn, and increase lifetime value. Today's consumers are in full control of their inboxes, ignoring communications that aren't timely, relevant, and personalized. The challenge is, according to eMarketer, 63 percent of marketers report that data-driven personalization is the most difficult tactic to execute. Loyalty crea

For any business owner with an online presence, optimizing your GMB listing is pivotal to your online marketing success. ARLINGTON, Texas (PRWEB) September 14, 2021 For more than 15 years, Thrive Internet Marketing Agency has worked with many franchises in various industries to grow their businesses. Thrive's focus on franchise marketing grew recently with its publishing of a white paper, titled "Google My Business Best Practices: How To Get Your Customers To Choose You Every Time." Thrive partnered with the International Franchise Association (IFA) to produce an in-depth guide on how to best optimize your Google My Business (GMB) listings as a franchise or multi-location business. The IFA provides advocacy, education and opportunity to franchise business owners. Thrive's partnership wi

Sydney, Sept. 22, 2021 (GLOBE NEWSWIRE) -- E-Web Marketing, a Sydney-based digital marketing agency that employs a holistic approach, has offered some times on improving paid advertising campaigns using Google Ads and social media. This was elucidated in a blog post that explained the importance of excluding the people who aren't likely to be interested in the product or service, thus, reducing wasted spending on paid advertising. This requires the use of negative keywords for the paid search campaign and consideration of various factors, such as the level of targeting, whether to use lists or keywords, and the various match types of the negative keywords. Sam Shetty, CEO for E-Web Marketing, says, "Much like eating healthy and getting enough exercise, adding and refining negatives is a never-ending commitment. You will constantly need to work at it in order to keep your paid search campaigns optimised and running as profitably as possible. The good news is that it gets much e

"An industry known to be a flag-bearer of out-of-the-box thinking seemed to be turning a blind eye to something as pertinent as gender equality ," says Raj Nair, CEO & Chief Creative Officer, Madison BMB. IAA launches a new campaign to bring change. The India Chapter of the International Advertising Association (IAA) is driving a campaign aimed at the marcom industry, urging it to be more aware and sensitive to gender related issues in all its communication. Megha Tata, President IAA India & Managing Director – South Asia Discovery Communications India says IAA President Megha Tata ," The unique survey we helped UNICEF and the Geena Davis Foundation conduct on the portrayal of women in Indian advertising threw up several interesting findings. We felt that a creative campaign that highlighted these findings could help our content creators focus on such points in a very positive way and collectively become what we call the Voice of Change."

You can't deny the benefits of Kratom – even though most of these are only backed up with anecdotal evidence, those who have experienced the effects for themselves swear by this magical alternative medicine. This plant has been used for centuries in southeast Asia. It may provide mood elevation along with a burst of energy, while offering all kinds of other potential health benefits. But what are the best places to buy Kratom online? In this post, we'll give you a detailed overview of the leading retailers – and more information on what to look for in your shopping journey. By the end of this article, you'll have all the information you need to make an informed purchase and start optimizing your wellbeing today. Top 7 Places to Get Kratom Near Me Santai Golden Monk Kats Botanicals Kratom Spot Kraken Kratom Kratom Krates Craving Kratom What is Kratom? Kratom is a plant that grows in southeast Asia and has been used by native cultures for centuries. I