Annex Cloud Integration With CM Group Simplifies Personalization At Scale Across Buyer's Journey - WFMZ Allentown

ALLEN, Texas, Sept. 28, 2021 /PRNewswire-PRWeb/ -- Annex Cloud, a global, enterprise technical solutions provider of advanced loyalty management solutions and experiential customer retention software, today announced an integration with CM Group, the Martech industry's largest family of email marketing and multichannel campaign management products. The Annex Cloud and CM Group integration provides enterprises with a powerful marketing platform fueled by first-party loyalty data, enabling data-led connections that strengthen customer relationships, reduce churn, and increase lifetime value.

Today's consumers are in full control of their inboxes, ignoring communications that aren't timely, relevant, and personalized. The challenge is, according to eMarketer, 63 percent of marketers report that data-driven personalization is the most difficult tactic to execute. Loyalty creates a mutual value exchange that creates endless opportunities to connect with customers. From loyalty program activations, purchase thank you emails and monthly statements to exclusive deals and perks, referral campaigns, and bonus reward offers—loyalty helps brands deliver ongoing value their customers can't get anywhere else.

Annex Cloud's Loyalty Experience Platform™ pushes robust customer loyalty data to CM Group's email platforms, including Sailthru and Emma, enabling enterprise marketers to create customized campaigns that will create more valuable interactions with customers. Leveraging first-party loyalty data enables brands to increase purchase frequency and average basket size, while improving retention, campaign effectiveness, and overall profitability.

"Joining forces with CM Group will allow joint clients to create one-to-one content in real time based on customer behaviors and preferences, driving higher conversions," said Al Lalani, Co-Found and CEO, Annex Cloud. "Like Annex Cloud, CM Group is committed to making it easy for brands to scale as they grow and their needs change. This collaboration gives companies a comprehensive suite of loyalty marketing capabilities that help them connect uniquely and emotionally with each customer."

"To deliver the personalized experience today's consumers expect, brands need to orchestrate customer touchpoints across channels while also operating at the speed of their customers," said Desta Price, Chief Product Officer of CM Group. "Partnering with Annex Cloud made sense for CM Group given the sophistication of their loyalty technology, which enables our customers to leverage real-time loyalty data for a 360-degree customer profile that drives even more meaningful engagement."

Loyalty Experience Platform—An Enterprise Customer Retention Solution that Accelerates Growth

Annex Cloud's Loyalty Experience Platform is the only full-suite loyalty solution that allows organizations to buy just what they need, meaning they can start with a simple value exchange and collect first-party data, then add on more sophisticated omnichannel reward and program types as they grow.

  • Modularity: The widest range of engagement modules to build attitudinal, emotional, and empathic connections. Extensible platform allows flexibility and a nimble delivery environment to meet ever-changing needs.
  • Comprehensive Engagement Suite: Brands can capture, recognize, and reward all customer actions with referrals, gamification, UGC/survey, influencer management and contests.
  • 100+ pre-built integrations: Pre-built integrations with more than 100 market-leading technologies strategically architected to accelerate the delivery of loyalty management programs and meaningful customer experiences. Learn more.

About Annex Cloud

For more than 10 years, Annex Cloud has been the worldwide leader in technology and service solutions that transform customer loyalty experiences for organizations, extending valued customer engagements, ultimately making beloved brands. Powered by the comprehensive and scalable Loyalty Experience Platform™ solution suite, Annex Cloud customers capture and use zero- and first-party data to seamlessly deliver hyper-personalized experiences across the entire customer journey—from awareness, purchase, and retention to loyalty and advocacy. Supporting its global enterprise clients, Annex Cloud has offices in the US, Germany, and India. The company is recognized by industry respected organizations and integrates with more than 100 market-leading technologies. Discover more at http://www.annexcloud.com.

About CM Group

CM Group is a family of global marketing technology brands including Campaign Monitor, Emma, Vuture, Delivra, Liveclicker, Sailthru, and Selligent. By joining together these leading brands, CM Group offers a variety of world-class solutions that can be used by marketers at any level. Headquartered in Nashville, TN, CM Group has United States offices in Indianapolis, Los Angeles, New York City, Pittsburgh, and San Francisco, and global offices in Australia, Belgium, United Kingdom, New Zealand, France, and Uruguay. Learn more at http://www.cmgroup.com.

Media Contact

Tracy Chaplin, Annex Cloud, 866-802-8806, tchaplin@annexcloud.com

SOURCE Annex Cloud

Adblock test (Why?)

Comments

Post a Comment

Popular posts from this blog

Grow Your Biz: 25 Ways to Promote Your Business in 2024 - Shopify

Image
In order to effectively promote your business, you need to create a foundation for your online presence and focus on getting in front of the right people quickly and efficiently.  A lot of promotional advice recommends pouring money into ads on Facebook, Instagram, or Google. But you can't put all your eggs in the advertising basket—diversification is key to avoiding diminishing returns over time. This guide walks you through 25 of the best ways to promote your business, complete with examples and resources for getting started. How to promote your business 📈 Write guest posts for blogs that reach your target audience Get featured on product review blog posts Do an expert roundup Find affiliates to promote your business Get included in gift guides Invest in infographics Get press coverage Focus your attention on email marketing Get to the top of Google search results Get on TikTok Start a YouTube channel Ask influencers to promote your busin
Read more

10 Best Money-Making Apps 2024 | TIME Stamped - TIME

Image
If you're looking for ways to balance your budget, numerous apps can help you earn extra cash or save money on everyday purchases. These money-making apps make it easy to use your mobile device to pick up a side gig, take online surveys, sell stuff you no longer use, lower your bills, and more. The best money-making apps let you sign up for free, get paid quickly, and set your own hours. Here are our top picks for 2024. Best money-making apps compared 2024 Our recommendations for the best apps to make money 1. Best for earning gift cards: Swagbucks Swagbucks lets you earn points by completing easy tasks like answering surveys, playing games, watching videos, and searching the internet. You can also earn cash back and access exclusive deals and coupons when you shop at over 1,500 in-store and online retailers (including grocers). Membership is free, and you can redeem your points for gift cards to retailers like Amazon or Walmart or get cash back from PayPal. Pros: Multiple ways to
Read more

Top 33 B2B Marketing Agencies You Should Know for 2024 - Influencer Marketing Hub

Image
Advertising Disclosure B2B marketing, in principle, follows similar marketing tactics as those used by B2C marketers. Yet, it is much more difficult to achieve the same results with B2B marketing . The main challenge that B2B marketers face is convincing decision-makers from other companies to choose their products or services. These people are experts in their fields and are much more difficult to convert. This is where B2B marketing agencies can help you. These range from full-service agencies that can take care of all of your marketing to specialists who focus on only a few aspects. Then, there are niche agencies that serve either a specific type of clients or provide a single service for all clients. In this post, we will list some of the best B2B marketing agencies that you can choose from. These include all types of agencies from different locations. Top B2B Marketing Agencies: b2b marketing agencies Type: Full-service agency
Read more