Posts

Showing posts from February, 2022

Top 5 HK brands offering impressive experiential marketing experiences - Marketing Interactive

Image
According to Salesforce, experiential marketing enables consumers to not just buy products or services from a brand, but to experience the brand. It can create personalised engagement, a stronger connection between the product and emotion, a positive touchpoint and social shareability. However, amidst the pandemic, brands and marketers have hardly had the chance to have face-to-face experiences with customers.  A study conducted by Agency EA unveiled that 90% of brand-side marketers continued to stand behind the effectiveness of in-person events as being a vessel to connect and strengthen their organisation's relationships with their customers. Meanwhile, 88% of respondents felt more connected to a brand after an in-person, rather than a virtual event — proving the value of face-to-face experiences. In light of the importance of experiential marketing, we turned to our Marketing Excellence Awards Hong Kong 2021 results to find out who our judges thought were the...

Top 10 Most Promising Digital Marketing Companies In India 2022 - Inventiva

Image
Top 10 Most Promising Digital Marketing Companies In India 2022 Digital marketing is a marketing component that promotes products and services using the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms. The most common tool and branch of digital marketing is Social Media Marketing. Social media marketing includes promotion of a product or service with the use of social media platforms and websites. Through social media marketing companies address a range of stakeholders, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. The main purpose of using social media in marketing is to be a communication tool that allows people who are interested in the product to access the company and those who do not know the product can see the company. Companies are using platforms such as Facebook, Twitter, YouTube, TikTok, and Instagram to reac...

How To Advertise Your Business In Australia? – ictsd.org - ICTSD Bridges News

Take your business to the next level with this easy strategy. Here's your chance to advertise on the free Yellow Pages site. This 20 minute challenge requires the use of easy 20 min. exercises. Put a Facebook page together. Make Part of The Online Community. Posts that relate to your website can be written with a blog post. Table of contents How Do I Advertise My Small Business? Press, media, or PR, is basically writing articles about you or your business in publications and on internet websites as long as the content is related to you or your business…. The social media world… Advertising via digital channels. … Continue advertising. You can see what works. We send direct mail all year round. How Can I Advertise My Small Business For Free? Posts should be written by other blogging hosts. Can you answer Quora's ouse questions. The LinkedIn platform allows you to publish content. I would like to interview other businesses' podcasts. Put ...

Improve Your SEO Strategy With These Basic Yet Effective Practices - JD Supra

Image
An effective Search Engine Optimization (SEO) strategy is a vital part of any professional services marketing plan, especially if you are looking to attract potential clients to your firm and boost more traffic to your website. A well-thought-out SEO strategy can help you achieve better organic search rankings and visibility (not paid) positions in search engines such as Google and Bing. The objective is to have your website appear and rank higher on Search Engine Results Pages (SERPs). SERPs contain a list of websites (search engine results) generated by a search engine website (like Google) after a user enters a search query. SERPs contain all the clickable and most relevant options for a query, and highly influence how much traffic will be directed to your website.

Brands Had to Pay More for Ads on Social During Super Bowl 56 - Adweek

Image
As more brands lean on social for messaging during the big game, advertising across the board on platforms was more expensive in 2022. Recommended articles

Amazon.com Announces Fourth Quarter Results | Amazon.com, Inc. - Press Room - Amazon Press Release

February 3, 2022 at 4:01 PM EST SEATTLE --(BUSINESS WIRE)--Feb. 3, 2022-- Amazon.com, Inc. (NASDAQ: AMZN) today announced financial results for its fourth quarter ended December 31, 2021 . Operating cash flow decreased 30% to $46.3 billion for the trailing twelve months, compared with $66.1 billion for the trailing twelve months ended December 31, 2020 . Free cash flow decreased to an outflow of $9.1 billion for the trailing twelve months, compared with an inflow of $31.0 billion for the trailing twelve months ended December 31, 2020 . Free cash flow less principal repayments of finance leases and financing obligations decreased to an outflow of $20.4 billion for the trailing twelve months, compared with an inflo...

What Services Does A Marketing Company Provide? – ictsd.org - ICTSD Bridges News

A marketing agency that performs SEO (Search Engine Optimization) or PPC (Pay-per-click) advertising is specialized in certain types. Marketing of social networks as well as management of them. A web design and development company. The maintenance of a website. Market your products and services as part of content marketing. Marketing by email is important. optimization imitonlary (CRO) Table of contents What Is A Marketing Company Do? Creating and implementing successful marketing strategies is the responsibility of marketing firms. Working with a marketing agency can help you become more engaged with your target audience, increase your sales and revenue, as well as develop your brand and business. What Are The Four Types Of Marketing Services? We provide marketing services for artists and creative thinkers. Services being drafted are sting Services : Products or services tailored to the individual : In the digital marketing world, there are a variety of ser...