Brands Had to Pay More for Ads on Social During Super Bowl 56 - Adweek
As more brands lean on social for messaging during the big game, advertising across the board on platforms was more expensive in 2022.
Grow Your Biz: 25 Ways to Promote Your Business in 2024 - Shopify
In order to effectively promote your business, you need to create a foundation for your online presence and focus on getting in front of the right people quickly and efficiently. A lot of promotional advice recommends pouring money into ads on Facebook, Instagram, or Google. But you can't put all your eggs in the advertising basket—diversification is key to avoiding diminishing returns over time. This guide walks you through 25 of the best ways to promote your business, complete with examples and resources for getting started. How to promote your business 📈 Write guest posts for blogs that reach your target audience Get featured on product review blog posts Do an expert roundup Find affiliates to promote your business Get included in gift guides Invest in infographics Get press coverage Focus your attention on email marketing Get to the top of Google search results Get on TikTok Start a YouTube channel Ask influencers to promote your busin
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