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Wednesday, May 11, 2022 Email marketing should be a core part of every law firm's marketing strategy regardless of the size of your firm. Email marketing is still the most effective marketing channel simply because people use email several times each day. So many law firms don't send regular email newsletters or email alerts with blog posts, client alerts and webinar invites and instead rely on social media to distribute their content. This is a big mistake. There is no better and direct way to reach clients and prospects (if your contact lists are updated and segmented) than email. Emarketing enables you to stay top of mind with clients, prospects, referrals, recruits, the media and alumni. It also puts the content directly into their inboxes, your firm name appears front and center in their inbox – whereas on LinkedIn or any other social platform, they may or ma...

T HESE DAYS, IT can be a challenge to decide how to spend those precious marketing dollars. You want to get the best return on investment (ROI) that you can. But what is a good ROI? Here is a simple formula that you can use on all your ad spends. Determine your gross sales and estimate how much of those gross sales can be attributed to your ad campaign cost. Calculate your ROI by subtracting the cost of the campaign from total sales during the campaign, then divide that net sales figure by the cost of the campaign. Here's the formula: (Total sales from event or during campaign) – (Cost of campaign) = (Net sales) (Net sales) / (Cost of campaign) = ROI Example: You spent $8,000 on your spring diamond bridal campaign and gross sales for your event were $35,000. $35,000 – $8,000 = $27,000 / $8,000 = 3.375 to one. Advertisement Everyone has a different breakeven in their store. Once you know that number, you will know what ROI you need in or...

Marc L. Goldberg  |  Columnist Marketing is all about positioning your brand in the mind of the buyer, user or beneficiary so they see no suitable substitute for you, your products and/or services. For nonprofits, it is exactly the same.  Nonprofits have to create a marketing plan with strategies and tactics to identify beneficiaries of their offerings just as for-profits do. Otherwise, they will remain unknown to those who can benefit from their offerings or can help sustain the organization. Just like a for-profit, nonprofits have to understand the "buying continuum". It is a process by which users and donors become aware of, understand, use and believe in the mission — and, if satisfied, return, recommend and/or donate. Nonprofits must successfully do more than get eyes on their campaigns or fundraising initiatives. It means grabbing and maintaining attention so they are pr...

Marketing budgets as a percentage of company revenue fell from 11% to 6.4% in 2021, the lowest proportion allocated to marketing in the history of Gartner's Annual CMO Spend Survey . For SEO professionals and marketing organization leaders trying to fund growth and recovery by doing more with less, revisiting your budget and available resources ahead of 2022 is essential. It's always good practice to allocate a portion of the budget to innovating and testing new ideas. But that part of the budget may shrink as marketers look for tried and proven digital marketing strategies and tactics to maximize performance this year. In this column, we'll explore 10 fundamental areas of digital marketing knowledge and opportunities you may want to tap into (as you plan for the months and years ahead). 1. Understanding Your Digital Presence – All Of It Sure, you have a good handle on your owned media. After all, these are the pieces of content, listings and profiles, websites, an...

This press release was orginally distributed by SBWire New Jersey, USA — (SBWIRE) — 05/26/2022 — The latest study released on the Global Digital Marketing Analytics Software Market by AMA Research evaluates market size, trend, and forecast to 2027. The Digital Marketing Analytics Software market study covers significant research data and proofs to be a handy resource document for managers, analysts, industry experts and other key people to have ready-to-access and self-analyzed study to help understand market trends, growth drivers, opportunities and upcoming challenges and about the competitors. Key Players in This Report Include: Google (United States), Origami Logic (United States), SAS (United States), Oracle Corporation (United States), IBM Corporation (United States), SAP (Germany), Microsoft Corporation (United States), Adobe (United States), AgilOne (United States), Accenture PLC (Ireland), Wipro Limited (India), Datorama (United States) Download Sample Report PDF (Includ...

A new report from the World Health Organization highlights the increasing use of sophisticated online marketing techniques for alcohol and the need for more effective regulation. It shows that young people and heavy drinkers are increasingly targeted by alcohol advertising, often to the detriment of their health. Reducing the harm from alcohol – by regulating cross-border alcohol marketing, advertising and promotion is the first report from WHO to detail the full extent of the way that alcohol is today being marketed across national borders – often by digital means – and in many cases regardless of the social, economic or cultural environment in receiving countries. Worldwide, 3 million people die each year as a result of harmful use of alcohol – one every 10 seconds – representing about 5% of all deaths. A disproportionate number of these alcohol--related deaths occur among younger people, with 13.5% of all deaths among those who are 20–39 years of age being alcohol-related. "Al...

[unable to retrieve full-text content] How to Make your Email Marketing More Mobile-Friendly?    MSPoweruser

Platforms like edX, Coursera, and LinkedIn Learning offer free or affordable online marketing courses and certificate programs. Crystal Cox/Insider When you buy through our links, Insider may earn an affiliate commission. Learn more. Understanding marketing, social media, and SEO can help you move up in your career or business. Sites like edX, Coursera, and LinkedIn L...