The 16 best online marketing courses and certificate programs in 2022 - Business Insider
Available on edX
If you want to learn how to analyze marketing data , consider this self-paced course from the University of Maryland that covers what you need to know and the tools to use for a positive marketing presence that actually gets results. Topics include search engine optimization (SEO), web analytics, Big Data applications, and more.
Available on Skillshare
Designed for marketing novices, this course teaches different strategies on how to turn your target audience into customers and increase your sales by understanding metrics and using different pricing scales.
Available on edX
This University of British Columbia course is designed for beginners and anyone interested in gaining a better understanding of all marketing jargon as well as strategies and techniques. Students learn a range of topics including market research, how to gain customers, and how to use social media.
Available on LinkedIn Learning
Whether you're a novice or have some experience with online marketing, this relatively short class teaches you how to figure out your audience and target customers by using SEO, digital ads, and social media to meet your goals.
Available on Udemy
Whether you're considering a new career, want to expand your professional skillsets, or want to get your business off the ground, this intensive and immersive course can help. Topics range from market research, Google Adwords, and using WordPress for copywriting.
Available on Skillshare
One of the many aspects of online marketing is creating advertisements on Google. This class is geared for anyone who wants to grow their business or wants to expand their skills, where you quickly learn how to use ads to increase traffic to your website, convert your target audience into customers, analyze ad campaigns, and more.
Available on LinkedIn Learning
If you're interested in honing your SEO skills for your job or your own business, this course is designed with that in mind. The class focuses on using the principles of SEO, such as using keyword search, internal and external links, as well as implementing an SEO strategy to achieve notable results.
Available on edX
Knowing how to use social media as a marketing tool is a skill in its own right. This University of Maryland course covers everything you need to know, including the importance of SEO, lead generation, video advertisements, and content marketing.
Available on Coursera
This University of California, Davis course highlights the importance of content writing and how to use it to attract customers, create a strategy that you can measure, and write engaging copy. This course also features assignments for hands-on learning.
Available on LinkedIn Learning
Digital marketing is complex, but if you want to understand all the happenings behind the scenes of how your business comes up in search engines and how people interact with your website, this class is for you.
Social Media Marketing
Available on Udemy
This course is specifically designed for business owners who want to finetune their social media marketing skills. It teaches students how to use different types of social media and create a social media strategy, while also covering the risks involved.