Introducing Acoustic: A New Marketing Cloud Bringing Humanity to AI-Powered Marketing - Business Wire

NEW YORK--(BUSINESS WIRE)--Acoustic officially debuted today as the largest independent marketing cloud, offering marketers purpose-built solutions on the industry's most exciting and open marketing platform. Formed by Centerbridge Partners' acquisition of IBM's marketing and commerce software offerings, Acoustic launches with a total focus on unleashing the brilliance in marketers by empowering them with freedom to do their best work. Led by an experienced team including former IBM executives, Acoustic enters the industry with market position, customer scale, and a proven technology platform.

Today's marketing challenges can be overwhelming with copious amounts of data and siloed, mediocre tools. The Acoustic name represents the organization's commitment to listening, understanding, and solving these complex challenges with intuitive technology that gives brands the power to resonate with audiences in a more personal way. Acoustic believes every marketer has the capacity to be brilliant when provided with products that are just as good as they are.

Acoustic is challenging industry status quo by letting clients utilize an open technology ecosystem that easily connects their data and provides a deep understanding of their customers. Driven by a vision to transcend the ordinary, Acoustic's AI-powered products are designed to remove friction and deliver a more consistent experience to the market, while still fiercely championing and protecting the privacy customers want.

"Acoustic is filling a major void in the industry as a true platform that's entirely devoted to the marketer. As an independent company, our goal is to bring back a personal approach to the art of marketing by investing in products that work together across the entire marketing ecosystem to help enhance creativity and truly move people," said Mark Simpson, Acoustic's Chief Executive Officer. "Our new name is a symbol of our ability to create environments that draw people in, inviting closer and more personal connections. By providing purpose-built solutions, we can empower marketers to make these true human connections. Only by listening carefully to consumers can marketers make themselves heard."

Acoustic presents a new path forward for marketers eager to apply new technologies and take advantage of industry-leading AI development so they can get better results. Acoustic's open platform integrates with other leading services at scale, complementing tools already used by marketers to connect data across ecosystems and uncover novel insights that can drive growth. Acoustic solutions are built specifically for the marketer, solving challenges unique to them and setting them free from the fragmented processes they've had to settle for in the past.

Solutions and product names have been simplified to represent the new company's focus. Products offered by Acoustic include:

  • Acoustic Marketing Cloud
    • Acoustic Campaign (formerly Campaign Automation)
    • Acoustic Experience Analytics (formerly Tealeaf)
    • Acoustic Content (formerly Content Hub)
    • Acoustic Personalization (formerly Real-Time Personalization)
    • Acoustic Journey Analytics
    • Acoustic Digital Analytics
    • Acoustic Exchange (formerly Universal Behavior Exchange)
  • Acoustic Lifecycle Pricing (formerly DemandTec)
  • Acoustic Lifecycle Promotion (formerly DemandTec)
  • Acoustic Payments (formerly Payments Gateway)

The intersection of humanity and technology is at the core of all modern marketing. Just like Acoustic's messaging and name, the new brand identity was designed to express Acoustic's mission to unleash the brilliance in every marketer. The simple geometric shapes reflect an interplay of people and technology, of art and science that is core to Acoustic – with purposeful, meaningful moments that leverage bright, brilliant colors.

About Acoustic

Acoustic is an independent marketing cloud platform driven by a mission to unleash the brilliance in marketers. Acoustic offers the industry's leading open marketing ecosystem comprised of intuitive, AI-powered products that are purpose-built for marketers. Acoustic serves an international client base of more than 3,500 brands including Fortune 500 companies, providing digital marketing, marketing analytics, content management, personalization, mobile marketing and marketing automation solutions. Acoustic is headquartered in New York City. For more information, visit www.acoustic.co.

Comments

Post a Comment

Popular posts from this blog

Grow Your Biz: 25 Ways to Promote Your Business in 2024 - Shopify

Image
In order to effectively promote your business, you need to create a foundation for your online presence and focus on getting in front of the right people quickly and efficiently.  A lot of promotional advice recommends pouring money into ads on Facebook, Instagram, or Google. But you can't put all your eggs in the advertising basket—diversification is key to avoiding diminishing returns over time. This guide walks you through 25 of the best ways to promote your business, complete with examples and resources for getting started. How to promote your business 📈 Write guest posts for blogs that reach your target audience Get featured on product review blog posts Do an expert roundup Find affiliates to promote your business Get included in gift guides Invest in infographics Get press coverage Focus your attention on email marketing Get to the top of Google search results Get on TikTok Start a YouTube channel Ask influencers to promote your busin
Read more

10 Best Money-Making Apps 2024 | TIME Stamped - TIME

Image
If you're looking for ways to balance your budget, numerous apps can help you earn extra cash or save money on everyday purchases. These money-making apps make it easy to use your mobile device to pick up a side gig, take online surveys, sell stuff you no longer use, lower your bills, and more. The best money-making apps let you sign up for free, get paid quickly, and set your own hours. Here are our top picks for 2024. Best money-making apps compared 2024 Our recommendations for the best apps to make money 1. Best for earning gift cards: Swagbucks Swagbucks lets you earn points by completing easy tasks like answering surveys, playing games, watching videos, and searching the internet. You can also earn cash back and access exclusive deals and coupons when you shop at over 1,500 in-store and online retailers (including grocers). Membership is free, and you can redeem your points for gift cards to retailers like Amazon or Walmart or get cash back from PayPal. Pros: Multiple ways to
Read more

Top 33 B2B Marketing Agencies You Should Know for 2024 - Influencer Marketing Hub

Image
Advertising Disclosure B2B marketing, in principle, follows similar marketing tactics as those used by B2C marketers. Yet, it is much more difficult to achieve the same results with B2B marketing . The main challenge that B2B marketers face is convincing decision-makers from other companies to choose their products or services. These people are experts in their fields and are much more difficult to convert. This is where B2B marketing agencies can help you. These range from full-service agencies that can take care of all of your marketing to specialists who focus on only a few aspects. Then, there are niche agencies that serve either a specific type of clients or provide a single service for all clients. In this post, we will list some of the best B2B marketing agencies that you can choose from. These include all types of agencies from different locations. Top B2B Marketing Agencies: b2b marketing agencies Type: Full-service agency
Read more