5 Ways To Combine SEO & PPC For More Effective Marketing ROI - Search Engine Journal

Webinar

Wednesday, February 22 at 2 pm ET

As a marketer facing economic uncertainty (and the resulting budget cuts), it's more important than ever to rethink your company's digital strategy.

But how do you maximize results if you have less to work with? How should you allocate your marketing spend to generate the highest ROI possible?

Join this webinar to find out why driving synergy between paid and organic search strategies is the key to boosting your performance this year.

You'll Learn:

  • How to combine paid and organic search data to inform strategies for both channels.
  • Steps to increase PPC and SEO harmony.
  • How to break down silos and align paid and organic marketing teams.
  • How to identify opportunities using organic and paid search data.

In this session, Ryan Maloney, Manager of SEO Success at Conductor, and Alice Tonks, Paid Search Customer Success Manager at Adthena, walk you through five ways you can effectively leverage both paid and organic search to grow your business.

You'll also have the opportunity to ask the experts about your unique situation, in a live Q&A session.

Can't make the live webinar? Sign up anyway, and we'll send you the on-demand version after the event.

Speakers

Ryan Maloney

Ryan Maloney

Manager of SEO Success, Conductor

Alice Tonks

Alice Tonks

Senior Customer Success Manager, Adthena

Host

Heather Campbell

Heather Campbell

Director of Marketing, Search Engine Journal

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