Can You Run Ads For Cannabis? - Herb.co

The short answer is yes, but it is more complex than it seems. Both traditional and digital media are full of restrictions and limitations when it comes to advertising cannabis.

Currently, cannabis advertising is restricted on many channels, including television, radio, and most online advertising platforms, such as Google, Instagram, and Facebook.

This is mainly due to the ambiguity of federal regulations on cannabis, which is still classified as a controlled substance at the federal level. But restrictions also occur at the state and local levels.

Not to mention that each platform or social network, including the major search engines, has its own guidelines when it comes to advertising cannabis.

Due to these strict prohibitions and limitations, it can be a bit complex for any cannabis-related business to do any kind of advertising, especially paid advertising. This is where search engine optimization, keyword usage, and the creation of quality content come into play.

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