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On this page : If you're not prioritizing SEO optimization for your medical practice, you're missing out on free, organic traffic to your website which provides your practice with more patient acquisitions and better revenue.  Small practice owners or healthcare marketers who are struggling to decide whether to incorporate SEO efforts into their digital marketing strategies but don't have a lot of SEO experience have come to the right place. We're here to explain what search engine optimization is, why it should matter to you, and several different areas you will want to focus your efforts on for the greatest success. Additionally, you'll leave understanding the different resources available to you, whether that's software or consulting services. Helping to provide these insights are Dr. Jess Levy and Iyen Omoragbon.  Dr. Jess Levy [1], a psychiatrist specializing in patients with ADHD, and Iyen Omoragbon [2], a family nurse practitioner with 1...

In this article META Follow your favorite stocks CREATE FREE ACCOUNT Mark Zuckerberg, chief executive officer of Meta Platforms Inc., speaks during the virtual Meta Connect event in New York, US, on Tuesday, Oct. 11, 2022. Michael Nagle | Bloomberg | Getty Images Over the weekend, Alex Golick experienced what he called the worst Facebook glitch he's seen in the decade he's worked in digital advertising. Golick, the CEO of marketing agency Intensify, checked in on one of his client's accounts on Sunday, and noticed that it had spent 90% of its daily Facebook ad budget by 9 a.m. That meant it had only 10% left for the remaining 15 hours of the day. He then found that the problem was widespread, spanning his entire customer base. Golick said that all those advertisers had essentially just wasted most of their money for the day, spending roughly triple the amount they normally would to acquire a customer. "The results were horrendous," Golick told CNBC. "It's...

[unable to retrieve full-text content] Bud Light poured decades of LGBTQ allyship down the drain—and ...    Fast Company

Marketo is a powerful marketing automation software that allows companies to streamline their marketing processes, from lead generation to customer engagement. However, not all businesses have the expertise or resources to fully maximize the potential of Marketo. That's where Marketo consulting services come in. Marketo consulting services provide expert guidance and support for businesses that use Marketo. These services are offered by Marketo-certified consultants who have in-depth knowledge of the software and its capabilities. In this article, we'll take a closer look at what Marketo consulting services are, why they're important, and how they can benefit your business. What are Marketo consulting services? Marketo consulting services are designed to help businesses get the most out of their Marketo investment. They can provide support and guidance on a range of Marketo-related topics, including lead management, campaign management, email marketing, lead scoring...

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News Home Monday, April 24, 2023 08:07 PM | GlobeNewswire via QuoteMedia Small Biz Marketing AZ Is Offering Local Lead Generation Services in Ahwatukee, Phoenix, AZ Phoenix, April 24, 2023 (GLOBE NEWSWIRE) -- Phoenix, Arizona - Business owners searching online for " Local Advertising Near Me " in Ahwatukee, AZ, can rely on Small Biz Marketing AZ, to attract and retain customers interested in finding out more about their products and services. Pay Per Click (PPC) advertising is a cost-effective option for driving traffic fast, on a much shorter timeline than other digital marketi...

Industry: Marketing Hero Pro Tools has unveiled the secret to ranking on the first page of Google search results and emphasized the importance of relevant keywords and high-quality content. Dallas, TX (PRUnderground) April 28th, 2023 Hero Pro Tools, a leading provider of digital marketing services, has revealed the secret to ranking on the first page of Google search results. The company specializes in helping businesses achieve higher online visibility and has shared its expert insights to help companies improve their search engine optimization (SEO) efforts. "In today's fast-paced digital world, having a successful web presence is more important than ever. But for small business owners who are already juggling a million tasks, digital marketing can be overwhelming. " according to one of the latest blog articles of Hero Pro Tools. "Our team of experts can help get your bu...

[unable to retrieve full-text content] Quad Again Among Ad Age's Top 25 Agencies    Business Wire

Fresh from becoming the majority stakeholder in their own vinyl-pressing plant, Metallica have been letting loose a variety of interesting digital marketing campaigns in recent weeks. My 72 Seasons, for example, riffs off the title of their latest studio album, encouraging fans to log in to Spotify to generate a playlist of tracks from the first 18 years (hence 72 formative seasons) of their life. Here's what it came up with for us this morning. Second, Metallica are courting younger fans on Roblox, but not with their own game. Instead, the band took over five popular existing games: Apeirophobia, Survive the Killer, Deepwoken 2, Frontlines, and Piggy. Music and merch giveaways ran across them, with news site Metaverse Marcom saying the campaign generated 21m visits in three days. Finally, Metallica have released American Sign Language (ASL) videos for every track&nb...

For one week each spring, "shopping small" means big business. Small Business Week, happening April 30 through May 6 in 2023, is a prime opportunity for small and medium-sized businesses (SMBs) to raise brand awareness about their products or services—and bring customers in the door. Doing this, however, requires a little outside-the-box thinking. Giving your marketing efforts a local twist is one way to get the word out. Here's a list of SMB marketing strategies designed with local businesses in mind. What is Small Business Week? Small Business Week is all about highlighting the resilience of local retailers, restaurants, service providers, and more. It's a 50-year-old tradition of recognizing "the critical contributions of America's entrepreneurs and small business owners," 1 and it creates an opportunity to introduce smaller brands to new customers—or strengthen relationships with existing ones. In short: Every small business has a story, and Small B...

[author: Noreen Fishman] A robust email list is an incredibly valuable tool at your disposal. What is the most effective way to use such a tool? An email drip campaign can be a powerful communication from your firm, but first you have to know what to say. Here are three click-worthy campaigns that our clients say get attention time and again. Put your email database to good use by instituting one of these email drip campaigns.  Best Practices for Email Drip Campaigns Before you get started, consider the important aspects of a drip campaign. What makes some of them effective while others go unnoticed? Once you're ready to create an impactful drip campaign, follow these best practices.  Keep it short, but be informative. Occasionally, long-form content is useful. Generally speaking, though, when it comes to email you want to get people to the CTA as quickly as possible. Show readers why the content is valuable, but usher them to an immediate ne...

Money laundering is among the greatest threats to modern financial systems and society. From drug trafficking to illegal arms bartering, this criminal activity takes shape in many ways – often with devastating consequences for unsuspecting victims.  To prevent money laundering from occurring, governments have increasingly mandated anti-money laundering (AML) training. But what does AML training entail? How do organizations go about implementing anti-money laundry protocols? In this blog post, we'll dive into the fundamentals of AML training so you can protect your business and keep customers safe from nefarious schemes. What Is Anti-money Laundering (AML) Training and How Does It Help to Prevent Financial Crime? Anti-Money Laundering training is essential in preventing financial crime. It refers to laws, regulations, and procedures to detect and prevent money laundering activities in financial institutions. AML training is designed to educate employees of financial i...

Performance Driven Digital Marketing Our team has extensive experience in managing successful PPC campaigns, and we're confident that we can deliver measurable results for Elite Leisure Group" — Nick Lima TUNBRIDGE WELLS, KENT, UNITED KINGDOM, April 21, 2023/EINPresswire.com/ -- Rankfresh, a leading digital marketing agency, has been selected by Elite Leisure Group to manage their Google Pay per Click (PPC) campaigns. Elite Leisure Group is the parent company of Bewl Water, One Warwick Park Hotel, and Salomons Estate, all popular leisure and hospitality destinations in the UK. Rankfresh's expertise in digital marketing and PPC campaigns made them the ideal choice for Elite Leisure Group. By leveraging the latest technology and industry best practices, Rankfresh will help Elite Leisure Group achieve their marketing goals and increase their online visibility. Nick Lima, Founder, and Director of R...

Estimated read time: 4-5 minutes As a business owner or marketer, you know that digital advertising can be a powerful tool for reaching new customers and growing your brand. However, navigating the complex world of online advertising can be time-consuming, costly and overwhelming. That's where the Scroll Partner Program comes in. With the Partner Program, businesses of all sizes can gain access to a full-service marketing team for less than $85 per day. This unique offering is a game-changer for businesses looking to streamline their advertising efforts while maximizing their return on investment. What is Scroll? Founded by Shane Hickenlooper and Dan Page in 2018, Scroll is a digital marketing agency on a mission to help businesses grow. After a few years of offering services, they noticed a common problem among small to medium-sized companies – they had great products and services but no marketing t...

Law firms often make the decision to hire a digital marketing agency for their website creation, onsite/offsite SEO, content creation, social media marketing, and backlinks. However, not all digital marketing agencies are as ethical or scrupulous as they imply. Unfortunately, lawyers are often unaware of the unethical or ineffective digital marketing techniques often employment by certain agencies. Here are some horror stories that some law firms have had working with the wrong digital marketing agency. It is important to note that if these stories sound familiar to you, cut ties with the agency immediately and attempt to find a more ethical and effective legal digital marketing agency for your law firm. Having a Missing Portfolio Some law firms have had bad experiences with digital marketing agencies without verifiable testimonials. A digital marketing agency that has no references or few Google reviews is a large red flag. It means that their services were so lackluster that cust...

I really do not know what it is with people losing control of their bladder and peeing on the plane, but this is the fourth such incident coming to light in the previous six months of passengers using the cabin as their toilet, mostly on their way between the United States and India. While the first such incident was of an Air India passenger in Business Class, there was another incident with Air India right after as well. Recently an American Airlines passenger did the same thing, and now there is one more of these. American Airlines passenger urinates over another onboard flight to Delhi. A passenger flying with American Airlines on the New York – Delhi non-stop service, operating as AA292, on Sunday, April 23, 2023, allegedly urinated on a co-passenger and was handed over to law enforcement agencies on arrival in Delhi. The passenger was reportedly inebriated, and got into an argument with a co-passenger and then went on to pee on him. However, it does not seem like there was...