Essential insights into various digital marketing roles and strategies - The Economic Times
Best Professional Courses on Digital-Marketing
| Offering College | Course | Website |
|---|---|---|
| Indian School of Business | ISB Digital Marketing and Analytics | VISIT |
| Indian School of Business | ISB Professional Certificate in Digital Marketing | VISIT |
| Northwestern University | Kellogg Post Graduate Certificate in Digital Marketing | VISIT |
Why enrol for a digital marketing course
You can modify and customise your advertising in real-time by leveraging diverse digital marketing tools. While targeted advertisements ensure that goods and services reach a specified demographic, you may easily measure and track the performance of those campaigns including the views and engagement. Using analytics, you can determine what actions can be taken to reach the desired goal.Additionally, you may offer digital marketing services to clients and help them in connecting with and engaging with their target market to drive growth and financial success. Digital marketing calls for Interdisciplinarity since it encompasses a versatile aptitude in a variety of fields, including creativity, technical proficiency, analytics, and communication.
Types of digital marketing
Here's a round-up of the most popular digital marketing tools and techniques:SEO or Search Engine Optimisation
Search Engine Optimisation (SEO) is the foremost digital marketing technique. It refers to the skill of making your website pages or articles appear at the top of search engine results on platforms like Google and Bing. The technique usually entails highlighting particular words or phrases in your writing that correspond to the most common search terms on Google and Bing. Websites, blogs, and infographics are some of the mediums that SEO benefits from.For instance, the text on your website should frequently use words like "buy chocolate," "buy chocolate online," "homemade chocolate," or "delicious chocolate online" if you sell chocolates and want to use SEO to attract new customers. Where your website or blog appears on the SERPs depends on the frequency of these keywords and the level of quality of your content. The better the content, the higher the ranking.
However, remember not to use these keywords excessively. Forcing keywords into copy can make it feel forced, which lowers the level of quality in your writing. For SEO to be effective, your content's quality must always be maintained.
According to estimates, 81% of consumers do online research before making any kind of purchase. You must make SEO a top priority for your company if you want to expand your customer base and increase revenue.
Content marketing
A subset of digital marketing known as "content marketing" focuses on producing and disseminating various forms of content in order to increase leads and sales. A blog, social media posts, videos, infographics, podcasts, and other media are all examples of content. The user-friendly, SEO-heavy material draws in new customers naturally.If you want your content marketing to be successful, you must keep your target audience in mind. Sales are increased through quality content, which also enhances brand reputation, trust, and loyalty. Content is a key component that drives all digital marketing mediums. Without business-specific content, SEO, SEM, social media marketing, email marketing, and PPC cannot exist.
PPC or Pay Per Click advertisement
Pay Per Click, also known as PPC, is a strategy for increasing website traffic that involves paying the publisher each time one of your ads is clicked. PPC is comparable to SEO's paid variation. Google Ads is one of the most widely used PPC models. It enables you to purchase prominent SERP positions on Google. Other channels include LinkedIn sponsored messages, Twitter ad campaigns, and paid Facebook advertisements.PPC and Search Engine Marketing (SEM) are relatively similar, however PPC also includes affiliate marketing and display advertising.
SEM or Search Engine Marketing
The paid equivalent of SEO is search engine marketing, or SEM. A business can acquire ad space that shows up on the SERPs with the aid of SEM. An essential component of search engine marketing is connecting SEO and PPC.Google's paid search results are simple to spot. These pages have been prioritised by the search engine giant and have a small "Ad" indicator at the start of the URL.
You may boost website traffic and raise your Click Through Rate (CTR) by keeping up a combination of SEO and SEM.
Social media marketing
Every organisation's digital marketing strategy must include social media. You may enhance brand awareness, drive more traffic to your website and social media pages, and generate leads by promoting your business on numerous social media platforms.There are similarities between social media marketing and a number of other digital marketing strategies, including SEO, SEM, PPC, and content marketing.
The following are the channels to employ for social media marketing:
- YouTube
- Snapchat
Influencer marketing
One of the newest types of digital marketing is influencer marketing. Companies can leverage this by hiring digital marketing or social media influencers with a significant social media following.The influencer represents your brand on social media. To raise awareness of your company, he or she could highlight your product in posts, videos, or other media on their blog or website. For instance, global icon Priyanka Chopra posted about her $14,000 Amazon registry before she tied the knot to Nick Jonas. She mentioned how much fun it was to create an Amazon wedding registry guide and urged her fans to look at it for ideas. In the meantime, Amazon promised to make a $1,000,000 donation to UNICEF in Priyanka Chopra's honour.
Although many major firms do it these days, hiring celebrities expressly is not necessary for influencer marketing. A well-known individual on social media with a few thousand devoted followers might also be utilised if your business is smaller. The potential of influencer marketing is enormous when done well.
Mobile marketing
People utilise smartphones more than any other device in the modern world. Their mobile devices serve as a one-stop shop with all the convenience needed. So why not utilise this to focus on a possible clientele?Apps or SMS can be used for mobile marketing. Apps may perform the same functions as your website and are becoming more and more popular among mobile phone users. It's possible that more users will interact with your app than with the website. Making an app that is straightforward, simple to use, and intuitive is crucial. Additionally, the software allows you to send recurring push notifications. This will maintain their interest in your product. In the meanwhile, SMS can be used to alert users about limited-time deals and promotions. It can also be used to target non-smartphone owners.
Email marketing
Email marketing is the practice of promoting your business by sending emails to your clientele. A newsletter is one commonly used email marketing strategy. When visitors arrive at your website, you can invite them to subscribe to the newsletter. Then you might employ this platform to provide them with frequent updates regarding your goods and services.The most effective email marketing campaigns use a subscriber list that was built via your content rather than one that was bought by the business. Recognise that the users that subscribe on their own are the ones who are most likely to interact with your brand, therefore you should target them appropriately. Email marketing can be used to raise brand awareness, develop a devoted following, and get candid customer feedback.
Affiliate marketing
In affiliate marketing, a firm collaborates with another business to promote it on their website or mobile application. Affiliate marketers essentially act as sales representatives for other people's goods and make money whenever a lead is created.By collaborating with affiliates, you can increase your audience. Additionally, it might help your marketing efforts appear more natural. For instance, as part of its digital marketing strategy, the Indian travel agency MakeMyTrip has long maintained an affiliate programme. Those who are interested can easily become a partner with the business and profit each time they help convert a lead.
Augmented Reality (AR) or Virtual Reality (VR) Marketing
Augmented reality (AR) and virtual reality (VR) are increasingly gaining popularity in the digital marketing domain. It entails utilising these cutting-edge technological areas to draw customers. Since AR and VR marketing is currently pricey, only those with the necessary funds and unique products to offer should pursue it. For instance, IKEA uses augmented reality (AR) marketing to let customers envision how various furniture would look in their homes.Enrolling in one of many free online certificate programmes that have been carefully created for those keen to make a mark in the world of digital marketing. These programmes are designed to help you develop useful skills in disciplines including data science, digital marketing, cybersecurity, management, artificial intelligence, cloud computing, information technology, and software. Created by professionals in the field, these courses are tailored to provide a practical learning experience.
Frequently Asked Questions:
Q: What kinds of marketing are done online?
A: Below listed are some of the strategies used in digital marketing:
- Search engine optimisation
- Pay-per-click advertising
- Social media marketing
- Affiliate and influencer marketing
- Email marketing
- Mobile marketing
- Video marketing
Q: What do the seven Cs of digital marketing stand for?
A: Digital marketing's seven fundamental Cs are: customer, content, context, community, convenience, coherence, and conversion. According to the "rule of seven" in marketing, people need to view your brand at least seven times before deciding to buy.
Q: Which four elements make up digital marketing?
A: The four essential elements of a successful digital marketing campaign are: analytics, content, CRM, and channels.
Disclaimer: This content was authored by the content team of ET Spotlight team. The news and editorial staff of ET had no role in the creation of this article.
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