ActiveCampaign Review 2024: Features, Pros & Cons – Forbes Advisor - Forbes
ActiveCampaign At a Glance
- ActiveCampaign is a Chicago-based software-as-a-service (SaaS) platform and one of the oldest of its kind as it was founded in 2003.
- In addition to its email marketing platform, it also offers marketing automation, customer relationship management (CRM) and sales engagement tools, giving users a comprehensive sales and marketing automation suite.
- It's designed with a focus on advanced automations and analytics.
- The experts at Forbes Advisor ranked ActiveCampaign as the ninth-best email marketing platform in 2024 and the best email marketing platform for automations.
Pros
For businesses with large contact lists and high monthly email sends, ActiveCampaign is one of the best values in the market as all of its plans include unlimited monthly email sends for up to 250,000 contacts. For insight, most email marketing platforms have tiered pricing that is based on the number of contacts a user has and limits the number of emails they can send per month, making ActiveCampaign a very affordable solution.
Aside from price, ActiveCampaign is great for data-driven marketing teams that will take advantage of its advanced analytics and reporting capabilities, including website tracking and event tracking. It has industry-leading automations, giving users the ability to automate custom processes (or "workflows") by segment. So, the experience for your contacts can be customized based on a variety of factors, such as how and when they subscribed, sales history, interests and actions.
Cons
Though ActiveCampaign is a robust email marketing platform, that's not to say it's the ideal solution for every business. To start, it doesn't offer a free plan and its free trial is not only fairly short at just 14 days (shorter than most in the industry), but it's also very limited in terms of functionality as users are limited to sending 100 emails to 100 contacts.
This hardly gives a new user enough time to become familiar with the platform, never mind learn all of its more advanced features. Speaking of which, it has a fairly steep learning curve compared to many of its competitors that are more beginner-friendly―although less feature-rich. So, while it offers a depth of useful features, these take time to learn and thus it's not the email marketing platform for those that want the shortest learning curve possible.
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