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Market volume of mobile advertising in China from 2014 to 2023 with forecasts until 2025 (in billion yuan)

Learning at Work Week (15-21 May 2023) is an annual, national campaign organised by Campaign for Learning, which aims to promote the development of learning cultures in the workplace. This year's theme,  Create the Future , explores how lifelong learning at work can help us all personally and collectively create our futures. Learning at Work Week is a week for everyone. Workplaces of all sizes, sectors and types run events, including multinationals, SMEs, charities, public sector organisations and government departments. And the results? Organisations and individuals who take part report a wide range of opportunities, benefits and impact including: Greater employee engagement with learning Opportunities to discover and recognise internal talent Addressing skills and learning gaps The DMA has been pushing for a culture change within the data and marketing industry – towards continuous, structured learning. Here's how the DMA are helping mark...

Digital Marketing Strategy for 2024 In the vibrant heart of Northwest Arkansas, the landscape for small businesses is ever-evolving, particularly with the advent of digitalization. As we approach 2024, it becomes increasingly crucial for businesses to not just acknowledge but fully embrace the potential of digital marketing. It's not merely about maintaining relevance in a rapidly changing world; it's about harnessing the vast potential of digital tools and platforms to connect with a broader, more diverse audience. The world of digital marketing is rich with opportunities for precision targeting, interactive engagement, and insightful analytics, ensuring your marketing efforts lead to measurable and meaningful outcomes. Approximately 94% of first impressions are design-related. This means that a well-designed website can create a positive first impression, which is crucial in attracting and retaining customers. In this era of digital transformation, where every click, like, an...

From Make My Money Matter's sinister 'Oblivia Coalmine' to Greenpeace's (tiny) stadium-sized oil spill, The Drum's senior reporter Ellen Ormesher spotlights some of the year's best ads about the climate crisis. 2023 was the year that climate communications came into its power. For years, creatives and campaigners alike have struggled to hit on a tone and style that conveys the urgency of our climate crisis while speaking to the public in a relatable – and crucially – non-condescending way. Some are beautiful, some are funny, and some are downright gross. But they're all creative and all showcase what can happen when the industry throws its weight behind the issues of our time. Make My Money Matter: Oblivian by Lucky Generals [embedded content] Backed by none other than Comic Relief founder Richard Curtis, the Make My Money Matter campaign aims to raise public awareness of banks investing in fossil fuels. It started off strong earlier this year, wit...

Advertising Disclosure The current digital landscape requires you to be on top of your online presence game at all times. One way to ensure this is by partnering with a digital marketing agency.  Wondering how to find the right digital marketing agency for your needs? Here's our round-up of the best marketing agencies in the United States. Best Digital Marketing Agencies in the United States 2024: digital marketing agencies usa When Viral Nation was founded in 2014, it was one of the first influencer marketing agencies in the world, providing services for a relatively new and rapidly growing industry. Since then, Viral Nation has expanded its offerings to cater to big names like Ubisoft, Uber, Chegg, Golden Globe Awards, Meta Quest, and Logitech.  Viral Nation's unique selling point lies in its social-first approach . Due to this, the agency has engaged over a billion customers to date and increased the ave...