Top Digital Marketing Agencies in the United States 2024 - Influencer Marketing Hub
The current digital landscape requires you to be on top of your online presence game at all times. One way to ensure this is by partnering with a digital marketing agency.
Wondering how to find the right digital marketing agency for your needs? Here's our round-up of the best marketing agencies in the United States.
Best Digital Marketing Agencies in the United States 2024:
When Viral Nation was founded in 2014, it was one of the first influencer marketing agencies in the world, providing services for a relatively new and rapidly growing industry. Since then, Viral Nation has expanded its offerings to cater to big names like Ubisoft, Uber, Chegg, Golden Globe Awards, Meta Quest, and Logitech.
Viral Nation's unique selling point lies in its social-first approach. Due to this, the agency has engaged over a billion customers to date and increased the average Return on Ad Spend (ROAS) by 7x for its clients.
Recently, Viral Nation also brought AI into the picture, which manages talent and ensures the client's collaborations are a cultural fit. The Viral Nation_Secure further ensures client security through AI oversight.
Awards and Recognition
In 2023, Deloitte named Viral Nationl as one of the fastest-growing companies in North America. The agency provides services across 8 countries and claims to have the largest influencer roster for marketing campaigns.
In 2024, Viral Nation won the Innovation Award for Social Media at the South by Southwest (SXSW) Festival for its Viral Nation_Secure, an AI-powered solution for brand safety.
The SXSW Innovation Awards recognizes the most innovative projects, inventions, products, and developments in different categories. Viral Nation's brand safety solution was recognized for its ability to protect brands from influencer fraud, bot traffic, and inappropriate content.
Previously, Viral Nation had also won several awards like the:
- 2022 Best Social Campaign (Platinum Winner)
- 2019 Best Large Agency Globally (Platinum Winner)
- 2022 Best Social Campaign (Platinum Winner)
Notable Campaigns
When Smartwater revamped its visual identity, Viral Nation brought it to the public eye with its multifocal campaign, driving 67k engagements for the company in just two days. The agency created the #TheDrop campaign, which comprised a series of branding initiatives, including a truck emblazoned with the company's new branding.
On the outside, the truck served as a pop-up on wheels and a moving billboard. On the inside, it had smartwater's vapor-distillation-inspired mist spray that cooled off visitors.
The on-wheel activation strategy was coupled with an influencer campaign comprising 43 top influencers. Viral Nation also hired local artists from LA and NYC to customize the event attendees' bottles with personalized art for them to take home as keepsakes.
The multi-faceted campaign reached a whopping 3 million people and resulted in 5,000+ on-site attendees.
Strategic Approach
Unlike most other agencies that solely focus on influencer marketing solely, Viral Nation incorporates various marketing techniques to create an all-encompassing campaign. It allowed for a more comprehensive and impactful reach, ultimately leading to greater success for the client.
Similarly, when Walmart entered the Roblox metaverse, Viral Nation leveraged a combination of macro and mid-tier influencers and celebrities to create Roblox avatars that mimicked their looks in real life.
The agency went on to post the influencers' content in LivePlays, Viral Concerts, UGC-focused giveaways, and Loot Box drops to maximize engagement. Influencers were also encouraged to take their audiences on Walmart Land's organic tour and show them the ropes of how to navigate Walmart's virtual world.
The results were nothing short of astounding! Walmart got 4.7 million engagements, 66 million impressions, and 235k visits to their virtual store in no time.
Strategic Approach: Viral National realized that most Roblox users are under 25 years old and are heavily influenced by social media content. So, they incorporated various marketing techniques like influencer partnerships, user-generated content, and interactive experiences to create a buzz around Walmart Land and its offerings.
Disruptive Advertising is among the most innovative and disruptive digital marketing agencies. What sets the agency apart from others is that it doesn't simply work with any brand. Instead, it only works with brands it believes in. As a brand, you have to see if you're a good fit for Disruptive's portfolio.
Being a values-centered company, Disruptive Advertising focuses not just on its clients but also on the community as a whole. Every month, the agency's Charity Committee decides how to give back a portion of its proceeds to the community.
Awards and Recognition
Disruptive Advertising doesn't merely sing its own praises. It fares extremely well on third-party sites, where customers can review it objectively.
Disruptive is also an employee-friendly company, receiving a rating of 4.8 stars on Glassdoor. Most people who worked there would also recommend it to a friend.
Disruptive Advertising is also a HubSpot certified partner, a Google Partner, and a Bing ads accredited professional, which speaks to its expertise and credibility. It's also Facebook's marketing partner and has Klaviyo's Master Elite status.
The agency ranks 145 out of Inc.'s 500 fastest-growing private companies in America. On top of that, 90+ clients have been working with the agency for over four years.
Notable Campaigns
Among Disruptive's most notable campaigns is the catapulting of KPMG Spark to light in the bookkeeping space. When KPMG initially introduced its SaaS interface, the only customers it got were from referrals. The accounting firm then decided to work with Disruptive to improve its online presence for better lead generation.
The agency leveraged social media, particularly Facebook and LinkedIn, to generate leads 4,675 leads with an average retention period of 15 months.
KPMG conducted a 2-week pilot with another agency to check the Disruptive difference and found the latter to be more cost-effective and efficient.
Strategic Approach: Disruptive knew that KPMG's customers were mainly on two platforms: Facebook and LinkedIn. So, the agency focused on these two channels, saving time and money that would be wasted on other platforms.
Disruptive Advertising also assisted Nee See's Dresses Boutique in increasing email marketing revenue by 261%. The boutique used Klaviyo for its email marketing campaign, but since the tool doesn't have any built-in function to automate weekly "new arrival" emails, the boutique has to send them manually. It was not only inconsistent but also time-consuming.
Disruptive was able to turn the tables for the boutique. The agency used a Shopify integration to create custom automation that sent out emails to customers when new arrivals (within the past 7 days) were added to the website. The agency went a step further and created dynamic emails, personalizing them for each recipient based on their website activity and past purchases.
As a result, the boutique's total revenue increased by 118% year-over-year, resulting in $395k in revenue in just the first 12 months. The email open rate also increased by 222% and the unsubscribe rate decreased by 60%.
Disruptive's strategic approach for Nee See's Dresses Boutique illustrates the agency's expertise in using automation and personalized marketing to drive tangible results for their clients. The agency realized the potential of personalization and brought it to the forefront of its strategy.
Founded by two brothers, Alex and Michael Melen, SmartSites is one of the best digital marketing agencies in the US, providing a range of services from web design and SEO to email marketing and PPC.
The agency serves multiple industries, such as retail, IT and software, legal, healthcare, and non-profit organizations, helping businesses of all sizes increase their online presence and improve their digital marketing strategies.
Awards and Recognition
Starting off strong, SmartSites has received a number of positive reviews on Google for its PPC campaigns.
The agency also has over a thousand five-star reviews on Facebook. Most reviewers praise the company for its SEO and web development companies. Some even regarded it as the most integral tool toward success.
But what truly sets SmartSites apart is that it has been listed in the Inc. 5000 list of America's fastest-growing companies for seven consecutive years.
The agency is also a Google Partner, 2023 Microsoft Select Partner, Meta Business Partner, and AmazonAds verified partner. SmartSites also has an A+ rating on the Better Business Bureau (BBB), making it a trusted and reputable agency for businesses to work with.
In 2020, AdWeek also recognized SmartSites as one of the 100 fastest-growing agencies in the country.
Notable Campaigns
We took a look at SmartSites' work and found that the agency mainly specializes in web design and development, SEO, PPC, social media marketing, and content creation. In doing so, the agency modernizes its clients' digital presence.
For example, A&A Coatings, a 70-year-old industry leader, wanted to refresh its online presence and make it more 21st century-esque. SmartSites brought their vision to life by creating a new brand logo to match their new name, designing a modern website, and adding content pages to expand their organic reach.
Even better, the agency made the new website mobile and tablet-friendly so that visitors could easily access the site on any device. The before and after pictures of A&A's website transformation are staggering, indicating SmartSites' ability to bring life to an outdated brand.
The result? A&A Coatings experienced a 118% increase in organic traffic and a 110% increase in total site traffic.
Strategic Approach: SmartSites' strategy was simple: combine modern design with effective SEO techniques to drive organic traffic and increase overall site visibility.
In another instance, SmartSites revamped the website for York Street Market, a family-owned eatery founded in 1967. Again, the new website was highly futuristic and showed the company's catering services, boxed meals, Grab-N-Go options, and other services more effectively.
Strategic Approach: Like A&A Coatings, York Street Market's website was designed with mobile responsiveness and SEO in mind.
However, SmartSites' offering is not limited to web development. The agency also provides continued support for clients that need it.
For example, AGA Parts, a leading global provider of heavy machinery parts, turned to SmartSites for a full-service digital marketing strategy. They needed a website through which they could service their target market outside the continental US, too.
SmartSites started by creating an extensive website. They further added featured product lines based on keyword research and profitability analyses to attract the right buyer personas. For localization, they translated the website into 4 languages. Further, their intricate link-building approach helped AGA rank for certain parts.
Strategic Approach: SmartSites, instead of taking a unidirectional approach towards web development, expertly assesses the needs of clients to provide tailored solutions. Since the client had an international customer base, the agency also worked on localizing the website in four different languages to maximize reach.
MOMENTiQ is an influencer marketing platform specializing in YouTube and TikTok. Their mantra is pretty simple: you give them your goals, audience, and budget. They give you results.
The agency's primary focus is on maximizing its clients' YouTube presence and leveraging user-generated content to increase brand awareness. MOMENTiQ takes a personalized approach to every client's needs, tailoring their services to fit individual goals and objectives.
Some of MOMENTiQ's notable clients include Fashion Nova, American Eagle, The Recording Academy, and Ulta Beauty.
Awards and Recognition
Although a relatively new agency, MOMENTiQ has grown rapidly and gained recognition for its innovative strategies and effective campaigns. The agency is one of the leading digital marketing companies in Los Angeles.
Its founding team has built companies with a collective valuation of $300 million. At Influencer Marketing Hub, our experts said the following about the agency, "MOMENTiQ is a team of influencer marketing industry veterans that have created several of today's leading influencer marketing agencies and platforms. They've served billions of impressions, are trusted by the world's leading brands, and are known for delivering campaigns that create cultural moments."
Notable Campaigns
MOMENTiQ's contribution to the digital marketing world doesn't get any better than their partnership with TikTok itself. When TikTok's parent company, Bytedance, launched TikTok Shop in the US, they worked with MOMENTiQ to create influencer campaigns to promote the feature.
Till date, MOMENTiQ runs one of the most successful influencer campaigns for TikTok Shop. It is due to these campaigns that TikTok Shop scaled to become the e-commerce platform it is today.
MOMENTiQ doesn't limit itself to influencer campaigns in this regard. The agency also layers Shop Ads campaigns on top of them, providing an unbeatable combination that drives results.
Strategic Approach: MOMENTiQ realized early on that influencer marketing is about more than just finding the right influencers. Their approach involves identifying the target audience, setting campaign goals, and then finding the perfect influencers to reach those goals.
Another notable accomplishment in MOMENTiQ's portfolio is their work with The Recording Academy. The academy wanted to bring the country's top creators to light with their Grammy's + events. MOMENTiQ took care of the influencer campaigns that reached over 500,000,000+ viewers and created remarkable engagements.
The campaign included 250 of the top US content creators, making the Grammys visible to over 1 billion collective followers. Due to MOMENTiQ's strategy, the Grammys increased their viewership by 34% compared to the previous year.
Variety reported that "This marks a 34% improvement from last year's show, which reached 12.4 million viewers on average, and the most-watched Grammys ceremony since 2020."
Source: variety.com
The publication further noted that "Paramount+ saw its highest Grammys viewership ever with 173% more streams than in 2023." All this success can be attributed to MOMENTiQ's strategic approach to influencer campaigns.
Strategic Approach: MOMENTiQ's vision was to reach as many viewers as possible. So, the agency worked with influencers who had a following in the millions. TikTokers like Chris Olsen and Haley Baley were spotted on the red carpet, taking behind-the-scenes videos for their followers. The influencers' presence at the event brought in a younger, more engaged audience to the Grammys.
Fresh Content Society is a social media marketing agency that has worked with clients like True Value, Right Guard, KFC, and Walt Disney. Besides content creation, the agency also manages influencer campaigns and paid social media ads.
Founded in 2014, the agency has quickly gained recognition for its creative and results-driven approach to social media marketing. With a team of content strategists, copywriters, designers, and analysts, Fresh Content Society has helped many clients achieve their social media goals.
Awards and Recognition
Fresh Content Society generated more than 500 million organic views for its clients in 2022. The agency also won Best of Tweets on Twitter for the campaign they did for Manny's Deli. These tweets were later cited by top publications in the country, making the campaign a national story. Manny's Deli was also able to stay afloat during the pandemic due to this campaign.
In a year, Fresh Content Society went viral 12 times, reaching more than 150 million people in just 30 days for different clients. No wonder their clients have such great things to say about them.
Bob B, from Old World Industries, says, "Fresh Content Society helped take our social media presence from nothing to 500K followers across platforms."
Similarly, Coleman Powersports states that "Partnering with FCS has proven to be the best decision we made for our social media presence."
Notable Campaigns
Of course, we have to start with KFC. When the world-famous fast-food chain introduced its Chicken Strips, it wanted to target the male audience using a YouTube commercial.
Fresh Content Society created a fun YouTube commercial for this new launch featuring professional wrestlers in an arm-wrestling contest; the first to dunk the chicken strip in the sauce wins. The commercial was a massive hit, with over a million views in just one week.
Strategic Approach: Fresh Content Society understood that KFC has a history of creating fun and memorable commercials. The agency took this in consideration to create an ad true to the brand's image. The involvement of famous wrestlers also helped in grabbing the attention of the targeted male audience.
In the same industry but on a smaller scale, Fresh Content Society achieved remarkable success with one of Chicago's staples, Manny's Deli. The restaurant was hit by the Covid-19 pandemic. Since the lockdowns and social distancing measures had impacted their dine-in business, the business needed a social media strategy.
Fresh Content Society posted a single sincere tweet that went viral, resulting in a 1,500% increase in sales and 500,000+ engagements across multiple platforms. The media also picked up the story, earning Manny's Deli 500 impressions.
On top of that, the agency also produced TikTok content for the deli. One of these Ti...
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