Top Digital Marketing Agencies in the United States 2024 - Influencer Marketing Hub
Expanding your US-based brand or venturing into the United States market demands a high-quality local digital marketing agency that aligns with your vision and understands the cultural nuances of your target audience. Recognizing the importance of current and relevant strategies, we conducted a major analysis on April 10, 2024, on how to pick the right digital marketing agency, ensuring you have access to the latest insights in this dynamic industry.
The advantage of partnering with an agency within your time zone extends beyond mere convenience—it ensures seamless communication and a deeper understanding of local holidays, traditions, and consumer behaviors, essential for crafting resonant marketing strategies. To further support your decision-making process, we've also updated our guide on what to ask before hiring a digital marketing agency as of April 10, 2024, providing you with critical questions that reveal the depth and efficacy of potential partners.
Finding the right agency, however, can be daunting amidst a sea of options. Whether you're evaluating digital marketing agency pricing models, or just seeking inspiration from successful ad digital marketing campaigns, it's crucial to have a clear strategy.
To guide you through this critical decision-making process, we've curated a list of the best digital marketing agencies in the United States.
Top Digital Marketing Agencies in the United States 2024:
Best for: Influencer Marketing
Notable Clients: Uber, Logitech, Ubisoft, Activision Blizzard, Meta Quest
Location: United States
Year Founded: 2014
Pricing: Minimum spend of $50,000 per project
Founded in 2014 in the United States, this agency has carved a niche for itself, particularly in the digital marketing agency domain, commanding an impressive roster of notable clients including Uber, Logitech, Ubisoft, Activision Blizzard, and Meta Quest. With a minimum project spend of $50,000, Viral Nation offers an array of services aimed at propelling brands to the pinnacle of the Attention Economy.
This is backed by their proven track record of delivering tangible ROI for their partners, as evidenced by the dramatic success of the Call of Duty League campaign. We at Influencer Marketing Hub made a comprehensive Ahrefs data analysis (find Google Sheet data format here) to verify the campaign's massive impact, with organic traffic to the Call of Duty League website skyrocketing from a mere 40 visits to over 107,000 weekly visits during the marketing campaign period, unequivocally demonstrating Viral Nation's capability to achieve unprecedented growth and engagement.
Analyzing the Ahrefs data by our team for the Call of Duty League website around the time of the campaign conducted by Viral Nation provides clear insights into the campaign's success and its impact on organic traffic to the website.
Traffic Growth
- Initial Traffic: At the start of the observed period in October, the website's average organic traffic was quite low, around 40 visits per week.
- Steady Increase: Following the beginning of the campaign, there was a consistent and significant increase in organic traffic. By January, just before the campaign's peak activities, traffic had increased to 7,198 visits per week.
- Peak Traffic: The campaign's impact is most evident during the period from January to August 2020. The traffic peaked in August, with 107,978 visits in a week, which showcases the massive reach and engagement driven by the campaign.
- Sustained Interest: Even after the peak, the website maintained significantly higher traffic levels compared to the pre-campaign period, indicating sustained interest in the Call of Duty League.
According to Influencer Marketing Hubs Team of Experts, Viral Nation executed a masterful influencer marketing strategy for the Call of Duty: Warzone campaign, tackling the crowded battle royale market head-on. By partnering with top gaming influencers like Vikkstar, CouRage, iFerg, and Ogro, they tapped into vast, engaged audiences across YouTube. These influencers engaged their followers through co-streaming events and custom watch parties, creating a buzz around the Call of Duty League. This strategic content not only highlighted the game but also fostered a sense of community among viewers.
Similarly, Viral Nation's campaign for Bud Light targeted California's Hispanic community, celebrating the brand's 35th summer with the #HechoEnCalifornia campaign. Engaging 11 prominent Hispanic influencers, they seamlessly integrated Bud Light into community festivities, resulting in a staggering 250% (verified by Influencer Marketing Hubs data team) achievement over set goals and generating 7.9 million interactions. This not only boosted brand loyalty but also firmly positioned Bud Light as the community's preferred choice. These campaigns illustrate Viral Nation's strategic excellence in leveraging influencer networks to foster community, enhance brand visibility, and drive unprecedented engagement across targeted demographics.
Key Numbers and Achievements
- 1 Billion+ Engaged Customers: Demonstrating vast reach and engagement in their campaigns.
- 35 Awards: A testament to their excellence and innovation in marketing.
- 7x Average ROAS Increase: Highlighting their effectiveness in generating return on ad spend.
- -42% Average CAC Reduction: Showing their efficiency in reducing customer acquisition costs.
- SXSW 2024 Innovation Award: For their AI-powered brand safety solution, indicating their leadership in applying advanced technology to marketing.
Talent and Technology
- Largest Creator Agency: Spanning over 35 content verticals, Viral Nation offers unparalleled access to new media creators, reinforcing their position as a leader in influencer marketing.
- Proprietary AI-Powered Technology: To manage scale and measure performance, indicating their commitment to innovation and effectiveness in campaign management.
Viral Nation boasts a diverse and talented team spread across various global locations, primarily concentrated in Canada and the United States, with significant presences in Ontario, the Greater Toronto Area, and California. The team's academic backgrounds are varied, with notable attendance at institutions such as Humber College, York University, Ryerson University, and the University of Toronto, reflecting a rich tapestry of expertise and knowledge. Viral Nation went from being a team of 2 less than a decade ago, to now a team of 500+.
Key figures in the company include Co-Founders and Co-CEOs Joe Gagliese and Mat Micheli, who have steered the company since its inception, driving global growth through innovative influencer marketing strategies. Other notable members include Richelle B., Vice President of Business Intelligence & Marketing Sciences, and Nicole Bizoukas, Director of Creator Relations, who play pivotal roles in shaping the company's strategic direction and nurturing relationships with creators and brands alike.
Viral Nation has also been recognized as one of the Fastest-Growing Companies in North America, securing a spot on the 2023 Deloitte Technology Fast 500™ rankings, a testament to their remarkable 292% growth.
Services:
- Social Content Studio
- Community Management
- Social Media Marketing
- Talent Representation
- Social Experiential Marketing
- AI Powered Brand Safety Analysis
Best for: PPC advertising
Notable clients: Adobe, KPMG Spark, Extra Space Storage
Location: Pleasant Grove, Utah
Year founded: 2012
Pricing: $100 – $149 per hour / Minimum spend of $5,000 per project
Disruptive Advertising isn't just in it to make money. They also want to make an impact. It's this ambition that has helped them to earn the recognition as one of the best marketing agencies that can help you to grow your business.
Renowned for driving impactful PPC campaigns, Disruptive Advertising pairs ambition with skill to foster growth for businesses. Their focus on "results-based relationships" is evidenced by unique, data-driven strategies that translate into real-world success for their clients.
They have worked across diverse industries—from eCommerce to healthcare—meticulously selecting projects they believe in. Their proven five-step process has generated impressive results, like enhancing Adobe's social campaigns, leading to a substantial increase in user engagement and click-through rates, contributing to millions in quarterly revenue.
Highlighted case studies from Disruptive Advertising's portfolio include a persona-specific ad campaign for Enso Rings, resulting in a 422% increase in display revenue. Another success story is their email marketing strategy for Extra Space Storage, which boosted conversions by 11.64%. These examples showcase the agency's expertise in customizing strategies that yield measurable results.
By focusing on persona-specific targeting and creating personalized ad content, they successfully reached potential buyers at every stage of their journey. Their tactics were multi-faceted, involving audience segmentation to target 16 distinct buyer personas, ranging from working professionals to athletes, all while utilizing various ad formats across networks like Display and YouTube.
Data collected (find our Google Sheet data here) by Influencer Marketing Hub regarding Enso Rings' organic traffic and keywords reflects a significant trend that is worth discussing. After an initial period of growth coinciding with their PPC campaign, it's apparent that Enso Rings experienced a decrease in organic traffic and keyword rankings post-campaign. Analyzing the figures, Enso Rings saw their organic traffic peak at 369,301 visits in March 2021, which is closely aligned with the active campaign period. However, this was followed by a decline, stabilizing to lower levels in the subsequent months. By March 2023, the traffic had reduced to 107,747 visits, a notable decrease from the heights achieved during the campaign.
Enso Rings' traffic peaked impressively during their active campaign period, but the subsequent decline in organic traffic and keywords by March 2023 underlines the need for a more enduring approach to digital presence.
This is where the expertise of Disruptive Advertising becomes crucial. In the case of the Funding Company, Disruptive Advertising deployed a holistic SEO strategy that transformed their online visibility and organic lead generation. By remedying technical issues, enhancing content quality, and building a robust backlink profile, Disruptive Advertising not only improved the Funding Company's rankings but also solidified their online authority—resulting in a sustainable increase in organic leads. This stark contrast to Enso Rings' post-campaign dip illustrates why a continuous and comprehensive SEO strategy is essential for long-term growth, and why Disruptive Advertising is the partner businesses should turn to for sustainable success in SEO.
Given that third-party analytics tools couldn't verify these numbers, there's a need for Disruptive Advertising to more effectively showcase their SEO prowess to potential customers online. Influencer Marketing Hub's team assessment recognizes their excellence in SEO, suggesting that a more transparent demonstration of their successes could significantly bolster their market perception.
Team:
Disruptive Advertising is driven by exceptional senior leadership, prominently by its founder and CEO, Jacob Baadsgaard. His journey from offering his analytics expertise to Fortune 500 companies to establishing one of the leading ad agencies in the US is a testament to his vision and capability. Jacob's philosophy goes beyond profit; he's committed to fostering growth for both clients and employees. This dual focus has been pivotal in scaling Disruptive Advertising's business and nurturing a culture of continuous learning and development within the team. Under Jacob's guidance, the company prioritizes the development of its employees, ensuring that the growth of the organization and its individuals are in tandem. The supportive workplace culture at Disruptive Advertising, infused with Jacob's personal drive for excellence, not only maximizes the potential of its staff but also propels clients toward sustainable success. Jacob's leadership is characterized by a keenness to innovate and a dedication to actualizing the full potential of his team, which in turn benefits their extensive client base. His expertise in scaling businesses is evidenced by the strategic growth of Disruptive Advertising and the significant results they've achieved for their clients in various sectors.
Services:
- Search engine optimization
- Creative strategy
- Email marketing
- Paid search and social
- Website optimization
- Amazon marketing
Best for: SEO
Notable clients: Nationwide Construction, Max Mechanical, Aeon Systems
Location: Headquartered in Arlington, Texas
Year founded: 2005
Pricing: $100 – $149 per hour / Minimum spend of $1,000 per project
Flourish in your widely competitive industry with digital marketing campaigns developed with your growth in mind. Doing everything with intention and remaining constantly proactive, Thrive Internet Marketing Agency focuses on two key elements: relationships and results. This means every project is implemented in a highly collaborative manner, which leads to optimized outcomes that exceed client expectations and goals.
As a full-service digital marketing agency, Thrive provides services on all spectrums of digital marketing employing a strategy-first approach to every campaign. Its streamlined processes, state-of-the-art tools, and advanced technology help achieve results that support sustainable success.
Thrive also offers digital marketing solutions to businesses of all sizes, regardless of niche, industry, or geographical location. They currently serve thousands of active clients in different parts of the globe.
From improving engagement rate to boosting organic traffic to increasing online revenue, their team has done it all. For instance, when Northline Express wanted to use social media to drive more sales for their eCommerce store, Thrive developed a paid ad campaign. They also created five posts per week for their Pinterest and Facebook pages. This combination of paid efforts and organic content generated thousands of link clicks and hundreds of website purchases in just two months.
Services:
- Digital marketing
- SEO
- PPC marketing
- Web design and development
- Social media marketing
- Online reputation management
- eCommerce marketing
- Amazon marketing
Best for: SEO
Notable clients: US Framing, New Jersey Institute of Technology, Nationwide Merchant Solutions
Location: Paramus, New Jersey
Year founded: 2011
Pricing: $100 – $149 per hour / Minimum spend of $1,000 per project
SmartSites have been helping small businesses and Fortune 500 companies for over a decade to outsmart their competitors. They offer various top-rated digital marketing services and have been praised for their responsiveness and value that they offer.
Some of the industries that SmartSites have worked with include B2B, automotive, and retail. Their award-winning team of digital experts have helped hundreds of clients and generated more than $100 million in sales for them.
For example, when the NJ Institute of Technology wanted to market their institute as a local, accessible and flexible alternative to online learning, SmartSites created a PPC campaign. Not only did they manage to triple the conversions, but they also decreased the cost per lead by a third.
Services:
- PPC advertising
- SEO
- Website design
- CRO
Best for: Influencer marketing
Notable clients: The Recording Academy, TikTok
Location: Los Angeles, California
Year founded: 2023
Pricing: Minimum Spend of $50,000 per project
MOMENTiQ might be one of the newer agencies on this list, but their leadership team brings a wealth of experience. It was founded by Alex Elsea, founder of Ubiquitous, a leading influencer marketing agency that's worked with global names in entertainment like Netflix and Disney. Along with Moburst they're rated as one of the top digital marketing agencies in California, while some of their strategists have previously worked at other leading digital marketing agencies in the USA like Power Digital.
MOMENTiQ was created with a bold mission — to create a completely new model for influencer marketing. While their goal is huge, they take a more targeted approach to channels and choose to specialize in creating campaigns for TikTok and YouTube specifically. In fact, they run influencer marketing campaigns for TikTok themselves — you'll hardly need more social proof than this.
They have a proven track record of running campaigns that generate hundreds of millions of views. For example, their recent campaign for The Grammy Awards was labeled as one of the largest creator campaigns to date and generated over 500,000,000 views.
Services:
- Influencer marketing
- User-generated content (UGC)
Best for: Social media marketing
Notable clients: KFC, Travelcenters of America, True Value
Location: Evanston, Illinois
Year founded: 2015
Pricing: $150 – $199 per hour / Minimum spend of $5,000 per project
Fresh Content Society is a digital marketing agency with a commitment to delivering fresh and tailored content solutions. Their track record of partnering with a diverse range of brands, from niche startups to established enterprises, underscores their adaptability and dedication to meeting unique client needs.
Operating in the fast-paced realm of digital marketing, Fresh Content Society has consistently demonstrated its ability to stay ahead of trends, ensuring brands not only establish a robust online presence but also strategically expand their reach both locally and globally.
Their impressive clientele includes businesses from various sectors, all of whom have benefited from Fresh Content Society's expertise in crafting content that resonates, engages, and converts. For example, the fast-food giant KFC benefited from more than 1 million video views in just a week to promote a new menu item. The goal was to target only their male audience and to do this Fresh Content partnered with professional wrestlers.
Services:
- Campaign strategy and management
- Social media audits, strategy, and content
- Community management
- Paid media management
- Influencer management
- Analytics and reporting
Best for: Mobile marketing
Notable clients: Samsung, Uber, Reddit, Pfizer
Location: Headquartered in New York City
Year founded: 2013
Pricing: $150 – $199 per hour / Minimum spend of $5,000 per project
Managed by people with expert industry knowledge and backed by powerful technologies, Moburst has the capability to deliver data-driven solutions that scale businesses and pave the way for long-term growth. They have worked with startups, small entrepreneurs, and global brands including Samsung, Discovery, Nielsen, Dunkin' Donuts, and Deezer.
From an innovative app agency, Moburst has transformed into a full-service digital marketing agency that creates and implements effective marketing strategies for brands seeking to leverage social media and search platforms. Industry best practices and creative approaches are amplified with big data and analytics to maximize targeted performance indicators.
Their work has also landed them international awards, like the campaign that they crafted to market Samsung's Galaxy App Store. The goal was to increase downloads and revenue. Applying a micro-segmentation strategy and personalized ads, they managed to achieve both goals. Revenue jumped by 36% and downloads by a whopping 79%. Samsung attributed much of this success to Moburst's clear communication throughout the campaign.
Services:
- Marketing strategy
- Data and analytics
- SEO
- App store optimization
- Localizations
- Social media management
- App store assets
- Media buying
- Influencer marketing
- Email marketing
- OTT advertising
Best for: Social media marketing
Notable clients: TikTok, Nikon, Samsung
Location: Atlanta, Georgia
Year founded: 2011
Pricing: $100 – $149 per hour / Minimum spend of $5,000 per project
Sociallyin is a social media agency that takes "social" to heart in every aspect of its business. It leverages the collective power of its team of expert strategists, creatives, designers, writers, photographers, and social media gurus. It also applies a collaborative approach that enables clients to take an active role in exploring the optimal solutions for the positive outcome they seek. It helps create a community where engagement not just brings real value to the audience but also helps companies generate leads and boosts revenues.
The Sociallyin team has worked with well-known brands like Toyota, Friday's, Dick's Sporting Goods, and Alfa Insurance. Their fresh marketing perspective and result-driven strategy enables businesses to widen their social reach and accelerate growth.
Sociallyin, for instance, helped a brand like Nikon to build an online presence. The fact that a well-known name in the photography industry turned to Sociallyin to create eye-catching photos and long-form videos for use on social media is testament to their content production capabilities alone. Add to that Sociallyin's skill at creating and executing an influencer marketing campaign and Nikon generated millions of impressions and hundreds of thousands of engagements.
Services:
- Community management
- Social media strategy
- Social paid advertising
- Social media content production
- Paid advertising management
- Social media management
- Influencer marketing
- Social media data analysis and ROI modeling
- Social selling
Best for: Influencer Marketing
Notable clients: Google, Amazon, Meta
Location: New York, New York
Year founded: 2018
Pricing: Minimum Spend of $20,000 per project
The Influencer Marketing Factory excels in the realm of digital marketing, particularly in leveraging the power of social media platforms like TikTok, Instagram, and YouTube. However, their specialization in influencer marketing sets them apart as a unique choice among digital marketing agencies.
This agency is adept at crafting campaigns that are not only authentic and scalable but also focused on delivering tangible ROI. They offer a comprehensive suite of services, including brand activations, content creation, influencer strategy, and detailed tracking and reporting.
Their approach is highly customized, beginning with setting clear KPIs and understanding the client's target audience, followed by meticulous influencer identification and content creation. This ensures that each campaign resonates with the intended audience and achieves the set objectives.
Serving a diverse range of industries, from consumer products to education and gaming, The Influencer Marketing Factory is particularly suited for businesses looking to make a significant impact in the digital space.
Services:
- Paid Advertising
- User-Generated Content (UGC)
- TikTok Growth
- Social Media Management
Best for: Large Companies
Notable Clients: Nvidia, A&E, Sam's Club, Amazon, Airbnb, Casper, TLC
Location: Los Angeles, California
Year Founded: 2013
Pricing: Minimum spend of $50,000+ per project
NeoReach sets itself apart as a full-service influencer marketing agency focused on delivering real ROI through a synthesis of innovative technology and a top-tier marketing team. With a clear mission to blend the art of influencer creativity with actionable, data-driven strategies, NeoReach excels in orchestrating campaigns that resonate deeply with the target audience, achieving over $250 million in campaign spending.
The agency's unique approach is characterized by a suite of services, including influencer sourcing, performance reporting, and seamless campaign execution, ensuring a cohesive journey from conceptualization to realization. Specializing in developing strategies for global brands like Airbnb and Amazon, NeoReach leverages its extensive network of over 3 million influencers to optimize brand engagement across all major social platforms.
Their prowess in paid media amplification and experiential activations further underscores their capacity to connect brands with both online and offline audiences, creating memorable experiences that drive engagement and conversion.
Services:
- Campaign Strategy and Direction
- Influencer Sourcing and Scheduling
- Influencer Contracts and Negotiation
- Talent Management
- Social Media Marketing
- Paid Social
Best for: Search engine marketing
Notable clients: Adobe, Litmus, Chili Piper
Location: Headquartered in Irvine, CA
Year founded: 2014
Pricing: $200 – $300 per hour / Minimum spend of $5,000 per project
Headquartered in the United States, Directive is a top-tier digital marketing company that redefines the concept of client-agency partnership. Unlike traditional agencies, Directive offers a dedicated team of search marketing professionals who maintain regular communication and execute strategies on a weekly basis. They are committed to delivering tangible results, eliminating the frustration of unproductive agency relationships.
Their team understands the nuances of enhancing online presence across various platforms, including Google, Bing, and social media. They are adept at setting marketing goals that not only attract but also retain valuable customers, ensuring a holistic impact on your user lifecycle.
While they can improve your online presence across a variety of channels, they're very specific about the industries that they serve. Their niche is tech. They're also driven by a single goal — to use data-backed marketing strategies to ensure revenue growth.
And, they've worked with several leading names in tech including the likes of WordPress. When WordPress encountered issues getting companies to sign up for their enterprise deal, they turned to Directive. Their team devised a strategy to divide the target market into two tiers. This way, they could focus on different pain points and personas more effectively. For the one group, they mostly used account-based marketing, while more conventional formats were used for the second group. The results — opportunities increased by 607%, while the cost per opportunity decreased by 73%.
Services:
- Paid media
- Lifecycle marketing
- SEO
- Design
Best for: Influencer marketing
Notable clients: Lenox, Natori, American Standard
Location: New York, New York
Year founded: 2013
Pricing: $150 – $199 per hour
Based in the US, all of The Shelf's services pertain to influencer marketing and partnerships, meaning they've mastered the ins and outs of working with influencers. From fashion to food campaigns, they've a solid track record of offering customized influencer marketing services to virtually any vertical.
They use proprietary tech that leverages natural language processing and machine learning to find the most impactful influencers and con...
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