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Why retail media networks are surviving despite Google not killing cookies - Ad Age

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August 26, 2024

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Why retail media networks are surviving despite Google not killing cookies  Ad Age

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A primer on some key issues in U.S. v. Google | Brookings - Brookings Institution

October 28, 2023

On September 12, 2023, the most significant U.S. technology antitrust trial in decades opened in a Washington, D.C. federal district court. In U.S. v. Google , the U.S. Department of Justice (DOJ) and 38 state and territory attorneys general allege that Google has violated Section 2 of the Sherman Act, an antitrust law originally enacted in 1890. The Sherman Act prohibits using exclusionary practices to maintain a monopoly. The DOJ and state attorneys general assert that Google has done just that in relation to certain internet search services. As often occurs, the case was narrowed in the months leading up to the start of the trial. Here is an overview of some of the key questions being addressed at the trial, which is expected to last several months. Are Google's browser agreements exclusive? Google has entered into browser agreements with Apple and Mozilla under which Google is the default search engine for web browsers provided by those companies. For example, with respec...