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According to Salesforce, experiential marketing enables consumers to not just buy products or services from a brand, but to experience the brand. It can create personalised engagement, a stronger connection between the product and emotion, a positive touchpoint and social shareability. However, amidst the pandemic, brands and marketers have hardly had the chance to have face-to-face experiences with customers.  A study conducted by Agency EA unveiled that 90% of brand-side marketers continued to stand behind the effectiveness of in-person events as being a vessel to connect and strengthen their organisation's relationships with their customers. Meanwhile, 88% of respondents felt more connected to a brand after an in-person, rather than a virtual event — proving the value of face-to-face experiences. In light of the importance of experiential marketing, we turned to our Marketing Excellence Awards Hong Kong 2021 results to find out who our judges thought were the...

How marketing automation empowers your team, and whole org - Sprout Social

July 24, 2023

For today's marketing teams, it's nearly impossible to do your work and stay agile without marketing automation. In fact, teams that don't adopt automation and AI-powered software throughout their tech stack risk falling behind. There has never been more customer, competitor or industry data available to marketing teams. And yet, with shrinking bandwidths, having the time to uncover insights from that vast sea of data is becoming less realistic. At its core, automation cuts out redundant, time-consuming tasks so your team can focus on strategy. But with the right tools and processes, automation also breaks down silos and makes your whole business a well-oiled, data-driven machine. And while you're likely already using email automation, the capabilities of marketing automation extend to every discipline under the marketing umbrella. In this article, we'll walk through what marketing automation is, how and why to use it and examples of tools. Feel free to jump...

Governor Lamont Unveils New Connecticut Branding and Marketing ... - CT.gov

October 28, 2023

Press Releases 10/17/2023 Governor Lamont Unveils New Connecticut Branding and Marketing Campaign "Make It Here" Focuses on State Identity as Creators, Makers, Innovators, Entrepreneurs (HARTFORD, CT) – Governor Ned Lamont today unveiled new branding and announced the launch of a new marketing campaign for the State of Connecticut, including a new logo and website with the theme, "Make It Here." The campaign's objective is to foster continued economic growth and instill greater pride in state residents. "There is no better place to live and work in the U.S. than in Connecticut, and it's about time that everyone knows it too," Governor Lamont said . "We make the most complex machines in the world – submarines, helicopters, and jet engines. We're home to Fortune 500 companies and game changing start-ups. The quality of life here is unmatched with our p...

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