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Heather Valentine, assistant VP marketing and communications at Loma Linda University Health. The Health Care Communicators of Southern California, a professional networking group, last week honored recipients of its 2020 Finest Awards recognizing excellence in marketing, advertising and communications in healthcare. Gold, Silver and Bronze awards were presented in 31 categories, including public relations, advertising, digital marketing, writing, collateral and special events. HCCSC said 94 entries were submitted by 22 Southern California organizations for work completed between April 30, 2019, and Nov. 1, 2020. Entries were judged by members of the New England Society of Healthcare Communications. Tri-City Medical Center received 18 awards and University of California San Diego Health took home 12 awards. Other multiple-award winners included The Super Dentists (nine awards), Rady Children's Hospital San Diego (five awards), Scripps Health (four awards) and thre...

Katie Adams - Tuesday, March 30th, 2021 Print  |  Email Below is a roundup of marketing campaigns recently launched by health systems, nonprofits and state and local governments. Michigan's health department launched a $900,000 ad campaign to connect drug users to harm reduction resources, such as counseling and naloxone kits. The campaign features former drug users sharing how they used such resources to recover from addiction.  AdTechCares, an organization that was formed to combat COVID-19 misinformation, and the Veterans Coalition for Vaccination rolled out their "Call to Arms" campaign encouraging all Americans to receive their COVID-19 vaccines. Livonia, Mich-based Trinity Health launched its $1.6 million "It Starts Here" campaign, which focuses on encouraging people of color to receive their COVID-19 vaccines through radio and social media ads. The Southern Nevada Health District and Clark County rolled out their "Back to Life"...

Before we ponder the specifics of the 2021 MM+M/HealthLink Dimensions Healthcare Marketers Survey, let's start with the obvious. First: Oy, what a year. Second: Considering the canceled conferences, shuttered mailrooms and pandemic sorrows, budgets held up remarkably well. Indeed, amid everything, healthcare marketers earned their agility badges, finding better ways to get product messages to the right audiences. Annual marketing budgets remained stable in 2020, at $7.7 million. A slim majority of respondents (51.9%) spent more, while 27.9% spent less and 16.3% spent the same. Overall, respondents devoted about 59% of total marketing dollars to reaching healthcare professionals and about 22% to consumers and patients. For pharma brands, spending did fall a bit. It slipped to $12.5 million from $13.2 million, with nearly a quarter cutting spending. But spending for biotech brands rose (to $6.4 million from $5.1 million last year) and spending on devices also nudged upw...

Jackie Drees - Tuesday, March 30th, 2021 Print  |  Email Hospitals and healthcare companies are launching new campaigns and finding ways to better engage with patients in the digital world, but not all marketing efforts go off without a hitch. Here are five hospitals and pharmaceutical companies that have dealt with legal issues revolving around their marketing initiatives and departments since October 2020. 1. In October, a former patient sued UPMC Susquehanna for fraud, alleging the health system deliberately made false representations to the public by using phrases such as "life-changing medicine" in advertisements. The Pittsburgh-based health system said it couldn't be sued for fraud over "puffery" phrases in ads and asked the court to dismiss the fraud claim. 2. A former senior development and marketing specialist at McLaren Northern Michigan in Petoskey in October pleaded guilty to embezzling thousands of dollars from the hospital and was s...

The Digital Display Advertising market report provides information about the company's product, sales in terms of volume and revenue, technologies utilized, and innovations carried out in recent years. Additionally, it provides details on the challenges faced by them in the market . Also, the global Digital Display Advertising report gives in detailed insights on the regional landscape, which involves determining the potential of the worth of investment in the region/country. Objectives of the Report To carefully analyze and forecast the size of the Digital Display Advertising market by value and volume. To estimate the market shares of major segments of the Digital Display Advertising market. To showcase the development of the Digital Display Advertising market in different parts of the world. To analyze and study micro-markets in terms of their contributions to the Digital Display Advertising market, their prospects, and individual growth trends. To offer precise and...

Advertisers have chased "low cost" and large quantities in digital advertising for the last 20 years. That has lined the pockets of ad tech companies small and big, like Google, Facebook, and Amazon. But has all this digital ad spending led to better marketing and more business outcomes for the advertisers? In some cases, yes. But all those who still think "efficiency" means low CPM prices and "performance" means more clicks will continue to be ripped off by ad tech vendors. Here's why. The word "efficiency" is just a euphemism used by media agencies and ad tech companies to trick marketers into believing they are getting a good deal, covering up the fact that the only places to get "scale" (super large quantities at low CPM prices) are crappy long tail sites with  low to no human audiences. Similarly "performance" and "engagement" are used by media agencies and ad tech companies to convince marketers to contin...

The Online Display Advertising Platforms Market research report provides detailed observation of several aspects, including the rate of growth, regional scope and technological developments by the primary market players. The report offers Porter's Five Forces, PESTEL, and market analysis to provide a 360-degree research study on the global Online Display Advertising Platforms market. The research study discusses about important market strategies, future plans, market share growth, and product portfolios of leading companies. The final report copy provides the impact analysis of novel COVID-19 pandemic  on the Online Display Advertising Platforms market as well as fluctuations during the forecast period. Top Companies in the global Online Display Advertising Platforms market are , Sizmek, Facebook Business, Marin Software, WordStream, Quantcast Advertise, Flashtalking, Choozle, MediaMath, DataXu, Acquisio, The Trade Desk, Adobe Media Optimizer, Yahoo Gemini, Google Ads, and Othe...

This report studies the Online Display Advertising Platforms market in many aspects of the industry such as market size, market conditions, market trends and forecasts, and the report also provides brief information on competitors and specific growth opportunities with key market drivers. To provide, find complete Online Display Advertising Platforms market analysis segmented by company, region, type and application in the report. The report provides regional analysis and valuable insights into the progress of the Online Display Advertising Platforms market and approaches related to the Online Display Advertising Platforms market. The report talks about the dominant aspects of the market and examines each segment. Top Companies in the Online Display Advertising Platforms Market- Adobe Media Optimizer, Quantcast Advertise, Acquisio, Choozle, Marin Software, WordStream, Yahoo Gemini, Sizmek, MediaMath, DataXu, Google Ads, The Trade Desk, Facebook Business, Flashtalking and other. ...

"ADTECH is one of the leading SEO companies in Dallas" Digital marketing firm emphasizes the use of pay-per-click advertising Dallas, Texas - Putting your own mark as a business in online space has never been more important. For many businesses, it has become a lifeline in a time of unprecedented change. Connecting with your consumers online has become a great way to build your client base and increase traffic to your site. This is where digital marketing strategies come into play. Using a plan customized to your needs can mean the difference between a barely frequented site to a website with constant engagement and traffic. Apex Digitech is a well-known Dallas SEO company offering these kinds of services to businesses of all shapes and sizes. "As a small company, Apex appreciates the individual connections we have with each and every one of our clients," says Apex Digitech's senior SEO consultant, TJ Jawhari. "While larger web design and mar...

As remote working picks up pace, organizational leaders must strategize ways in which they can boost employee morale, maintain a healthy working culture, improve processes, and empower employees in the right ways Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! March 31, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur India, an international franchise of Entrepreneur Media. The COVID-19 pandemic has led to a seismic shift in; how we live, work or operate our day-to-day lives. The national lockdown forced many companies to shift towards working from home, and its efficacy has accelerated the concept of remote working. As the saying goes, "No matter what comes your way, the earth continues to spin on its axis." Likewise, businesses have managed to work with a remote workforce and survived through these turbulent times. As the world economy gradually unlocks a...

An overview of advertising channels and formats used by Amazon sellers. Advertising on Amazon is becoming a requirement for e-commerce success and research from seller platform Jungle Scout shows that three-quarters (75%) of Amazon sellers use the platform's pay-per-click (PPC) advertising tools. Amazon earned $21.5bnfrom ad of the online ad market. Brands are competing to reach consumers who often start their shopping journey .

How far we've come from billboards, flyers, and door-to-door selling. The entire agenda from the very beginning was to grab the target audience's attention, but with the advancement in technology, convenience was bestowed upon the world like never before. Where am I going with all this? Just leading to one of the most popular ways to advertise that has revolutionized the way modern businesses work – Pay-Per-Click Advertising. According to PPC Protect, 79% of marketers believe that PPC Advertising is vastly beneficial for their business. 62% of marketers stated they will increase their PPC budgets for the following year. This was in 2019, and the demand for PPC advertising is growing by the minute. What is Pay-Per-Click (PPC) Advertising? Simply put, Pay-Per-Click or PPC Advertising is a model of advertising where the advertiser pays every time someone clicks on their online ad. These ads are commonly visible on the top 2 or 3 search results when you look for something o...

The year that was 2020 (you know, the one we are all trying to forget) saw many B2B companies re-evaluate their email marketing programs. Some slowed dramatically, others temporarily stopped, and others increased the volume of their emails, focusing primarily on COVID-related content. All changed what and how they communicated. But even a pandemic couldn't put an end to the most popular go-to marketing tactic. More emails are coming, but will they be good? Ascend2 released a new email marketing optimization report that asked marketers how they plan to improve their email marketing strategies this year. One of the most interesting findings was that despite 50% saying their past strategy was only somewhat successful, 74% of all those surveyed plan to send more emails in the year ahead. In other words, "We didn't do a great job at our email marketing, but we're going to send more emails anyway." There are challenges to email, and it's only getting worse. ...

As artificial intelligence (AI) capabilities progress, quick-service restaurants (QSRs) are using the technology to refine every step of the process, including marketing, menu offerings, operations, signage and more. Now, Yum! Brands, Inc. is taking control of its technology. The company, which owns KFC, Taco Bell, Pizza Hut and other multinational restaurant chains, announced on Tuesday (Mar. 4) that it will acquire AI analytics company Kvantum, Inc., which creates complex models of consumer behavior to provide marketing insights. "Technology strategies that elevate the customer and employee experience and lead to smart, data-driven marketing decisions are critical to keeping our brands R.E.D. (relevant, easy to access and distinctive) and delivering growth for our franchisees and shareholders," David Gibbs, Yum! Brands CEO, said in the company release. "We're excited about the opportunity this acquisition presents, and the poten...

rawpixel / Pixabay In today's digitally transformed business world, customers are empowered to shift their subscription loyalties at short notice and without repercussion. As such, there's seemingly no greater crisis than a lapsed customer. But, as John F. Kennedy once noted, within each crisis there lies opportunity. It's a chance to reinvigorate and deepen your relationship with your customer through a successful winback campaign. To thrive within this environment, you must know how to launch successful winback campaigns that re-engage your customer with your product. The process begins with fostering a nurturing, customer-centric culture within your company. This approach gathers and utilizes customer information to keep you informed of at-risk accounts ahead of time, and then helps you win back your customers through proactive, personalized campaigns. Gather Information Your chances of a successful winback campaign increase if you understand why the customer l...