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August 13 is apparently National Garage Sale Day. I don't know who invented it, but more power to them. We live in modern times though, and selling your unwanted stuff online can be way more profitable. So, if you're not feeling like posting up in the heat from the crack of dawn until the last straggling thrifters stop showing up, let's explore your online options. There are plenty of selling sites and apps that can turn your old stuff into someone else's treasure. Here's how to do it the right way. How to Get Started Selling Stuff Online The process is simple, but there are a few things you'll need to prep and decide before you start rolling in the dough. First, gather the stuff you want to sell and make sure it's in good condition. Double-check that your gadgets work, clothes don't have major rips or stains, shoes don't have holes, and bikes and home items are clean and repaired. The cleaner and newer it looks, the higher the chance of selling...

Email marketing is one of the most trusted channels at the marketer's disposal to connect with customers and convert them into loyalists. As emails have become a crucial way for personalised and conversational marketing, many emerging technologies are shaping the future of email marketing. To explore this, and to gain a deeper understanding of the Email Benchmark Report 2022 (EBR) published by Netcore Cloud, industry experts like Sharon Supriya, Senior Director - Marketing & Growth Strategy, BYJUS; Sandesh Gupta, Head of Digital Marketing - USA, MPL; and Chaitanya Chinta, Global Business Head, Email, Netcore Cloud, came together to share their insights on the report, which is a study of 100 billion emails across 20+ global industries. Key findings of the report Chaitanya kick-started the discussion by shedding light on some focal points of the report. "We have witnessed a tremendous shift in the industry in the last few months of the post-pandemic period, in terms of ...

The current economic climate, just like Halloween, seems scary to many small business owners. Chief among their concerns is inflation . In fact, according to a recent survey by Bank of America, inflation is the number one concern of 75% of the business owners. Moreover, 88% say inflation and 80% say supply chain issues continue to impact their operations, leading to price increases. Additionally, the ongoing labor shortage means that labor costs also are increasing as companies vie for talent. Another source, the NFIB Small Business Optimism Index, found that 37% of small business owners reported that inflation was their single most important problem in operating their business, the highest level since the fourth quarter of 1979, Access to capital is another big concern. Small business loan approval percentages are relatively stagnant and declined at big banks ($10B+ in assets) dipped from 15.3% in July to 15.1% in August, according to the latest Biz2Credit Small Business ...

WHAT WE HAVE ON THIS PAGE Google Ads Statistics: Google is one of the most desired search engine networks globally. Considering its popularity, many businesses and firms have been utilizing this platform to promote their trades using Google Ads. Earlier known as Google Adwords, the Google Ads platform has been continuously evolving and developing into a billion-dollar selling venture for almost all aspiring traders since its launch in 2000. Google Ads helps traders build a brand image and connect with their target consumers. It helps marketers place their businesses forth for people who use Google services. Here we will highlight the most essential Google Ads Statistics to find out whether investing in Google Ads is a good idea in 2022 and beyond. Key Google Ads Statistics (Editor's Choice) Google Ads is the most popular choice for traders who try to reach a wide audience. More than 80% of businesses worldwide rely on Google Ads for PPC campaigns. Google has ar...

NEW YORK--( BUSINESS WIRE )--Acoustic officially debuted today as the largest independent marketing cloud, offering marketers purpose-built solutions on the industry's most exciting and open marketing platform. Formed by Centerbridge Partners' acquisition of IBM's marketing and commerce software offerings, Acoustic launches with a total focus on unleashing the brilliance in marketers by empowering them with freedom to do their best work. Led by an experienced team including former IBM executives, Acoustic enters the industry with market position, customer scale, and a proven technology platform. Today's marketing challenges can be overwhelming with copious amounts of data and siloed, mediocre tools. The Acoustic name represents the organization's commitment to listening, understanding, and solving these complex challenges with intuitive technology that gives brands the power to resonate with audiences in a more personal way. Acoustic believes every marketer has...

After years of perfecting ad optimization strategies for expanded text ads (ETAs), advertisers must now re-learn optimization for responsive search ads (RSAs), the new default ad text format on Google since July 2022. Due to their newness, a strong consensus about optimization best practices for RSAs has yet to emerge. But there are known pitfalls we already know to avoid.  Read on if you'd like to learn some of the most common mistakes advertisers make when working with RSAs and how to use PPC management tools like the Google Ads UI or Optmyzr to prevent or fix them. Automation layering puts humans in charge of improving PPC performance RSA optimization follows a now familiar pattern where the best results are achieved by leaning into automation rather than fighting it. Here's the formula for success in the age of PPC automation which Optmyzr's co-founder Fred Vallaeys shared in his book "Unlevel the Playing Field": ...

Freelancing is on the rise, and it shows no signs of slowing.  Some 60 million U.S. residents identify as contract, freelance, temporary or gig workers, and by 2027, freelancers are expected to become the majority of the U.S. workforce, according to Upwork, a freelance job platform.  The Covid-19 pandemic caused companies to prioritize their digital presence, so the demand for freelance tech experts to help them get up to speed is booming, and the remote gig economy is growing at a rapid pace. Freelancer.com, a global freelancing and crowdsourcing marketplace, looked at 296,000 postings on its platform posted between July and September 2022 to determine which freelance jobs are the most in-demand right now, based on how much they've grown in the last quarter, and are expected to become even more popular in the coming months.  Freelancer.com grouped the jobs together by the main skills they use: Android app development tops the list of in-demand freelance ...

What is SEO? This common marketing term refers to the process of optimising a web page – or an entire website – so that it ranks as high as possible in search engine results for specific keywords or phrases – the words which people type into a search engine. SEO simply stands for 'search engine optimisation'. What does SEO do?  With a sound SEO strategy, you can make your website and pages appear higher in the search engine rankings, driving increased organic traffic. We outlined a few of the most important things that SEO does here: Keyword-focused SEO will help you rank higher on the search engine results pages for specific search terms. Higher rankings generally mean increased traffic.  A solid SEO strategy will help you drive more traffic to your website well into the future. Once you've gained a decent search engine ranking, visitors will continue to navigate to your site with minimal ongoing costs.  Technical SEO aims to optimise things like...

​In 2023, employers using global jobs site Indeed will pay only when a candidate starts or submits an application, rather than when they click on a job ad, as is currently the case. The migration from a pay-per-click pricing plan to a pay-per-application model has already begun with smaller employers and is expected to be completely rolled out sometime next year.  Indeed, based in Austin, Texas, is the dominant pay-per-click jobs board with the largest reach worldwide, but it is making the change to improve candidate quality. "This is a big change," said Maggie Hulce, Indeed's executive vice president and general manager for enterprise, speaking at Indeed FutureWorks, a conference held Oct. 13 in New York City. "Indeed's mission is to help people get jobs, and one of our values in support of our mission is pay for performance," Hulce said in a presentation to attendees and in an interview with SHRM Online . "As part of this, we ar...

The push notification opens with the line '8 missed calls from Mom?' The rest of the message promotes their Ola Dash service with a 40 percent discount. The move did not work well with their customers as they took to twitter to voice their concerns. Many spoke about how it was not funny and worried them before they realised it was a marketing technique: