Ola’s New Marketing Campaign Draws Flak for ‘Clickbait' - The Quint

The push notification opens with the line '8 missed calls from Mom?' The rest of the message promotes their Ola Dash service with a 40 percent discount. The move did not work well with their customers as they took to twitter to voice their concerns. Many spoke about how it was not funny and worried them before they realised it was a marketing technique:

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