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Wednesday, February 22 at 2 pm ET As a marketer facing economic uncertainty (and the resulting budget cuts), it's more important than ever to rethink your company's digital strategy. But how do you maximize results if you have less to work with? How should you allocate your ...

In this article, we look at how market instability is impacting the mobile advertising industry. We also discuss why brands are better off reallocating their mobile ad budgets instead of cutting them completely. How businesses and marketers are adapting to the recession As the economic downturn continues, mass layoffs have been an unfortunate, yet unavoidable reality for many brands – and app-based businesses have been particularly affected. Customers who turned to digital products and services during the pandemic are now back to spending in physical stores – and in a more cost-conscious way. As a result, app businesses are grappling with slowed growth prospects and dwindling revenue forecasts, with many companies downscaling their operations and workforce to cope with the pressure. Advertisement As budgets get tighter than ever, businesses begin to scrutinize their outgoing costs. One of whic...

DULUTH —The Duluth Area Chamber of Commerce, in partnership with Aimclear , is hosting the Zenith Digital Marketing Conference on April 20 at Greysolon by Black Woods. Businesses of all sizes are invited to attend and learn how to better integrate digital channels into their marketing strategies as the industry undergoes substantial changes. The event's keynote speaker, Marty Weintraub, founded Aimclear, a marketing and communications agency with local, national and worldwide clients. Aimclear grew from a one-person startup in 2007, to 24 professionals working from offices at 9 W. Superior St. in Duluth and in St. Paul. ...

The digital advertising space has changed a great deal in the past few years, driven by changing technology, digital privacy regulations, safeguards that affect ad strategy, and sharp shifts in consumer and business behavior. Add to all this a significant pullback in digital advertising spend, and it's clear why marketers face a truly disorienting landscape. While it's likely that the pullback is less of a structural downturn than a reversion to the mean after two years of unsustainable, pandemic-fueled growth, it's nevertheless prompting many marketers to rethink their strategies and tactics from the ground up. Even if you live and breathe digital marketing, you might be inclined to throw up your hands and hire a full-spectrum digital advertising agency. They'll know better than you how to manage the confusing and sometimes contradictory trends buffeting the industry, right? Maybe. Or maybe, like everyone else, they're feeling their way through a ...

Melina Matsoukas got into commercial directing in part because she loved the old Levi's ads growing up. Now, she's made one herself—as part of a Droga5 campaign celebrating 150 years of 501 Jeans. Her spot, titled "Precious Cargo," tells the story of 501s arriving in Kingston in the '70s and how Jamaicans made them their own. Visually rich and evocative in Matsoukas' signature style—and set to the infectious reggae track "54-46 Was My Number" by '70s Jamaican band Toots and the Maytals—it's a memorable start to the narrative-driven campaign, themed "The Greatest Story Ever Worn." Matsoukas, whose advertising work includes Translation's lauded "You Love Me" film for Beats by Dre in 2020, was in Jamaica working on a project when Droga5 approached her about doing a Levi's spot. "She brought so much knowledge and insight specific to this era in Jamaica with a vision to tell this story in a way true to th...

Swiggy has rolled out a campaign titled 'wrong address' on the occasion of Valentine's Day (14 February). It showcases how serendipity can sometimes brew an incredible relationship, while also highlighting the brand's voice search features, customer service offerings and product portfolio. Conceptualised by Talented, the film depicts a tale of a customer who has recently moved into a new city and is craving home food. However, she gets the wrong dish delivered to her. Whilst chatting with a customer service representative on the Swiggy app, her doorbell rings. Her neighbour had received her order. After exchanging their parcels, the two neighbours get talking. The film highlights how they use different Swiggy features to deliver things to each other to strengthen their relationship. The film ends with the man revealing that he shared her address on purpose, in an attempt to break the ice. The campaign was rolled out on social media on 11 February 2023.

Email has revolutionized the way people communicate. From facilitating remote work to monitoring bank balances, it has become an integral part of everyday life. It has also become a powerful tool for marketers. It has changed the way brands and customers interact with each other, providing incredible opportunities to target audiences at each stage of the buyer's journey. In other words, when it comes to getting the most bang for your marketing buck, nothing matches the power of email. Providing an average return on investment of $36 for every $1 spent, email marketing is one of the most profitable and effective ways of reaching your targets. Globally used by more than 4 billion people, it has unparalleled reach and is perfect for every step of the buyer's journey, from generating awareness to encouraging brand loyalty. If you're not currently using email marketing to promote your business, you should be. But to reap the biggest benefits, you need to do more than j...

CHARLESTON, S.C. — Former South Carolina Gov. Nikki Haley had a busy first week as an official 2024 presidential candidate, announcing in her native state, then hustling to early voting New Hampshire and Iowa and going on a media blitz. But as fundraising starts to build for the potential GOP field, she's running into a possible home state conflict: donors waiting for the anticipated entrance of Sen. Tim Scott of South Carolina. Both Republicans are popular among the state's voters, and some previous Haley donors have said they're waiting to see if Scott — stockpiling cash that he could ultimately transfer into a presidential bid — enters the race. For now, Haley, who also served as United Nations ambassador during the Trump administration, hasn't revealed how much money she's taken in since her Feb. 15 launch. Her campaign told The Associated Press it was "enormously pleased with our initial fundraising" but would wait until a April 15 deadline to re...

February 12, 2023 3 min watch Source/Disclosures Published by: Source: Healio Interviews Disclosures: Evans reports being the founder and CEO of Ceatus Media Group. Matossian reports no relevant financial disclosures. ADD TOPIC TO EMAIL ALERTS Receive an email when new articles are posted on Please provide your email address to receive an email when...

News Home Sunday, February 19, 2023 11:30 AM | GlobeNewswire via QuoteMedia Body Sculpting Marketing was Named Best Pay-Per-Click (PPC) Agency in Tempe, AZ by Expertise.com Body Sculpting Marketing, a leading digital marketing agency in Tempe, Arizona, has been named the Best Pay-Per-Click (PPC) Agency in Tempe by Expertise.com. Tempe, AZ, Feb. 19, 2023 (GLOBE NEWSWIRE) -- Body Sculpting Marketing, a leading digital marketing agency in Tempe, Arizona, is proud to announce that it has been named the Best Pay-Per-Click (PPC) Agency in Tempe by Expertise.com. This company identifies top service providers in various industries. ...

Image source: The Motley Fool. Bumble   (BMBL -6.26% ) Q4 2022 Earnings Call Feb 22, 2023 , 4:30 p.m. ET Contents: Prepared Remarks Questions and Answers Call Participants Prepared Remarks: Operator Good afternoon, ladies and gentlemen, and welcome to the Bumble Inc. fourth quarter 2022 financial results conference call. [Operator instructions] Following the presentation, we will conduct a question-and-answer session. [Operator instructions] This call is being recorded on Wednesday, February 22, 2023. I would now like to turn the conference over to Cherryl Valenzuela, VP of investor relations. Please go ahead. Cherryl Valenzuela -- Vice President, Investor Relations Thank you for joining us to discuss Bumble's fourth quarter and full year 2022 financial results. With me today are Whitney Wolfe Herd, founder and CEO; Tariq Shaukat, president; and Anu Subramanian, CFO of Bumble. Before we begin, I'd like to remind everyone that certain statement...