VIDEO: Choose the right company to manage pay-per-click campaign - Healio

February 12, 2023

3 min watch

Source/Disclosures
Source:

Healio Interviews

Disclosures: Evans reports being the founder and CEO of Ceatus Media Group. Matossian reports no relevant financial disclosures.

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In this Healio Video Perspective, Cynthia A. Matossian, MD, FACS, and David Evans, PhD, MBA, discuss tactics that ophthalmologists should know about when picking the right company to manage their practice's pay-per-click campaign.

"If you want to fire a firm and hire another one, it's nice to know what was successful in the past and what wasn't in order to jump-start the new campaign," Evans said. "If you ask a firm, 'Do I own my account?' and they say no, I wouldn't do business with them because they are trying to hold your data hostage, and I just don't agree with that."

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