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E-commerce specialist Chase Dimond earned seven figures last year through several income streams. Chase Dimond Chase Dimond is an e-commerce specialist with six different income streams. He works approximately 30 hours per week and is on track to earn seven figures this year. ...

Ever since Neil Borden coined the term "marketing mix" in 1949, companies have searched for ways to analyze and refine how they market and promote their products. For a long time, the leading analytic approach to this problem was "marketing mix modeling," which uses aggregate sales and marketing data to suggest strategic adjustments to a firm's marketing efforts. But in the realm of digital ad measurement, this approach was largely taken for an outdated behemoth, easily outmaneuvered by the immediate, precise, and deterministic attribution new technology enabled. Now, however, marketing mix modeling is making a comeback. Why? For one, fundamental changes to the digital ads ecosystem — such as Apple's new limits on what advertisers are able to track — mean that deterministic user-level measurement of digital advertising effects is only going to get more challenging. As this data dries up, companies that don't adapt run the risk of suddenly finding t...

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The first mobile phone call was made nearly 50 years ago, on April 3, 1973. It's less clear when exactly in the early 2000s prognosticators first declared it was the "year of mobile," which has since become an SEO punchline. Such is sometimes the case with big bets in technology, like Google Glass or Amazon's Fire phone. So it's only natural to wonder whether all the recent hubbub about AI-powered search and generative AI (think: ChatGPT, Bard) is much ado about nothing – or if it really is the next big thing. Spoiler: It's probably the latter. "If it was a human, it would be learning to roll onto its back while we clapped. Instead, we're here watching the largest companies on earth treat it like a nuclear bomb," said Alec Cole, an SEO strategist at performance marketing agency Amsive Digital. "So, yes, I think this is the next big thing." SEO consultant Sara Taher agreed. "...

Capital Bank has announced the implementation of a cutting-edge Customer Relationship Management (CRM) solution in collaboration with Oracle. The Oracle Cloud Customer Experience CX solution includes various tools and platforms that aim to provide a seamless and personalized customer experience. The solution consists of Oracle Cloud CX technologies and several modules covering retail and corporate banking; including Oracle Fusion Sales, Oracle Fusion Service, Oracle Eloqua, Oracle Intelligent Advisor, Oracle Knowledge Management, and Oracle Content Management. The implementation of this solution will allow Capital Bank to have a 360-degree view of customer information and interactions, allowing them to build a personalized relationship with each customer and offer financial products and services that best suit a customer's unique needs. With the integrated Cloud solution, Capital Bank can automate the process of ...

Law firms must have an effective marketing strategy to stand apart from competitors. An important part of a 21st-century marketing strategy is a content marketing funnel. Continue reading today's post to learn more about content marketing funnels and how your law firm website can benefit from them. What is a Content Marketing Funnel? A content marketing funnel is a customer-based marketing plan attracting possible clients through different forms of web content. Prospective clients are funneled through specific marketing campaigns and eventually converted into actual clients. A content marketing funnel is based on organizing web content, contributing to a potential client's buying journey. Content should be organized in different stages, from when potential clients search for initial information to eventually contacting your law firm. There are three stages to a potential client's journey. The three stages are: Awareness : when a potential client notices a problem and se...

April 2023 Front April 2023 Back Regional Used Cars Print Magazine In South Florida Hits Mailboxes With Print Edition EDDM allows us to focus on select postal routes, within certain ZIP Code areas that we want our brand to reach." — John Colascione WEST PALM BEACH, FL, UNITED STATES, March 27, 2023/EINPresswire.com/ -- PALM BEACH, FL - South Florida Used Cars is a used car search portal specifically targeting the South Florida region. The service is unique as consumers search through a variety of vehicles from participating dealers and franchise groups located in the Miami Metropolitan area, incorporating Palm Beach, Broward, and Miami-Dade counties, a region called home to approximately six (6) million residents. The service imports, optimizes and then syndicates inventory to other websites, portals, social media, and tracks responses from interested buyers delivering those to the appropriate dealership. Developed on a p...

This leader in email data security's webinars, discounts and pre- and post-sale support offerings received CRN's highest rating in this prestigious listing LAS VEGAS, NV / ACCESSWIRE / March 29, 2023 / Trustifi, a premier provider of SaaS-based email data security solutions, announced today that its channel program for IT solution providers and managed services providers (MSPs) has been named a "Five-Star" offering in CRN magazine's 2023 Partner Program Guide. Each year, the CRN editorial team spotlights a select group of technology providers who have created unique and effective offerings for channel partners, honoring an elite group of programs with a "Five-Star" designation. This rating is based on the value and strategic benefits these offerings deliver to MSPs, VARs (value-added resellers), systems integrators and managed security services providers (MSSPs), helping these companies to realize greater margins and succeed. Trustifi offers a full suite...

Emeritus Executive Education has announced a scholarship programme for young women through Vahani, an NGO dedicated to educating talented students from less privileged socio-economic backgrounds. Through this programme, Rs 1 crore in scholarships will be provided to Vahani Alumnae to access Emeritus' education programmes offered in partnership with leading universities across technology, data analytics and digital marketing fields, Emeritus said in a press statement. Over 40% of the learners across programmes at Emeritus are women and the company estimates this number to increase in the year ahead. "At Emeritus, we believe that education is transformational and we are on a mission to make it more accessible. We are proud to partner with Vahani, to help women across India learn new skills to unlock career opportunities and bridge gender gaps in skill training," said Ashwin Damera, Co-Founder and CEO, Emeritus. The scholarship programme is an extension of Emeritus' focu...

Catch+Release is a licensing platform that lets advertisers browse the open internet to discover and license found content (real content from the internet) for their commercial campaigns. So, when freelancing platform Upwork was searching for authentic clips of motherhood for its '#MotherhoodWorks' campaign, Catch+Release was there to research, source and licence videos from TikTok and elsewhere online for them. In celebration of Mother's Day, Upwork was looking for specific shots to capture what real motherhood looks like - being a teacher, mentor, therapist, parent, chef and more. Hoping to show the value of what working mothers can bring to the workforce, Catch+Release uncovered and licenced 23 shots from TikTok and home videos resulting in this raw and realistic film. To discuss how this project came about and the process and benefits of using found content for an intimate project such as this, LBB's Ben Conway spoke with Catch+Release's senior creative and cura...

"We were all surprised by how much uptake there was," said Yacov Fruchter, the synagogue's director of Community Building and Spiritual Engagement, Yacov Fruchter. With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism's largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews. The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. "Ten years ago, our membership was at 2,400 households, but I think that number was inflated," said Rabbi S...

The short answer is yes, but it is more complex than it seems. Both traditional and digital media are full of restrictions and limitations when it comes to advertising cannabis. Currently, cannabis advertising is restricted on many channels, including television, radio, and most online advertising platforms, such as Google, Instagram, and Facebook. This is mainly due to the ambiguity of federal regulations on cannabis, which is still classified as a controlled substance at the federal level. But restrictions also occur at the state and local levels. Not to mention that each platform or social network, including the major search engines, has its own guidelines when it comes to advertising cannabis. Due to these strict prohibitions and limitations, it can be a bit complex for any cannabis-related business to do any kind of advertising, especially paid advertising. This is where search engine optimization, keyword usage, and the creation of quality content come into play.

Dive Brief:  L'Oréal's Maybelline New York is enlisting its first-ever digital avatar, named May, for a campaign surrounding the launch of its new Falsies Surreal Extensions Mascara, according to a press release.  The forthcoming effort, which also includes a tie-up with model and global ambassador Gigi Hadid, will include both real world and virtual elements. The avatar will also assist with future campaigns, virtual product and service releases and other metaverse-related activations. The move to activate with a digital avatar follows a growing interest in virtual influencers by both advertisers and consumers and rides on the heels of other innovative marketing efforts by Maybelline, including efforts surrounding the metaverse.  Dive Insight:  As influencers increasingly command a larger share of the digital marketing landscape — and advertiser budgets — virtual counterparts have gradually risen to the surface as a more ...

Instacart, last week, rolled out its sponsored product ads to fresh produce brands. It's the latest sign that the company views its advertising business as a big area of growth as it tries to diversify away from its well-known grocery delivery service. Instacart will now let brands run ads for random weight produce items like bananas and grapes with price-look-up (PLU) codes or stickers, the company said. While earlier brands could run ads for packaged produce items that come with a barcode, this new capability will offer brands like Gotham Greens and Love Beets among others, premium placement on Instacart for weighted items ranging from fresh vegetables, fruits and meats to cheeses, nuts and deli items. Since 2020, Instacart has partnered with nearly 60 packaged produce advertisers, the company said. Instacart has made a concerted push into advertising since the onset of the coronavirus pandemic. Over the last six months, Instacart has made it easier for brands to l...