Running a Paid Online Ad Campaign? Here are some Best Practices - MarTech Series

Comments

Post a Comment

Popular posts from this blog

Understanding the 10 Google Smart Campaigns Limitations - ThomasNet News

Image
Welcome to Thomas Insights — every day, we publish the latest news and analysis to keep our readers up to date on what's happening in industry. Sign up here to get the day's top stories delivered straight to your inbox. Google launched its Smart campaigns — a type of Google Ads campaign — solution in June 2018. The tool, which leverages artificial intelligence (AI) and machine learning (ML), produces targeted and tailor-made online advertisements for small businesses via Google Search, Google Maps, YouTube, Gmail, and other Google partner websites. It was an ads experience that promised to transform the digital marketing sphere. Google claimed its users would be capable of "creating ads in minutes and [driving] real results," be it sending leads to their website or bringing customers to their store. In addition, the tech giant stated that its smart ad campaigns would be three times more effective at getting a company's adve...
Read more

Should AI attempt absolutely everything? - MarTech

Image
Artificial Intelligence is a wondrous thing.  While it's been around for a long while, it recently has really started to enter our lives in obvious ways.  For instance, martech platforms are rolling out tools that allow users to generate campaign ideas. However, this leads to an interesting question: Just because an AI tool can write creative copy, should it always do so?  There are certainly some AI ethical questions, but there are also other questions worth asking. Drums, dinosaurs, and ducks Recently, I was using a marketing campaign management platform.  It provides an AI tool through which one can provide a few keywords or prompts to generate text content as a jumping off point.   The tool uses best practices from high performing material from past campaigns run by the company's clients to inform its suggestions.  The tool impressed me; while the suggestions ar...
Read more