16 Best Marketing Campaigns Of 2023-2024 - Spotlight | DesignRush
The best marketing campaigns have exciting, enticing, and persuasive designs and messaging. Only the top digital marketing companies know how to combine all of these factors and create an ad that will reel prospects in and sell the product or service with just a few elements.
In this article, we will look at the current best marketing campaigns and break down what we love about them. We'll also share a few other tips on creating the most popular marketing campaigns in 2024!
Table of Contents
16 Best Marketing Campaigns Of 2024
- MMB's Toaster Swatches
- McDelivery's "Skip the Dishes"
- Nissan's "Fans" & "Powerfully Peaceful" Creative Marketing Campaigns
- Chanel No5's Mother's Day Poster
- LEGO City - An Epic Story Written by Kids
- "Create Your World" by Pantone
- "Opposites Attract" by Roladin
- Amnesty International's "Pain-Tings"
- SF's Department for Disability and Aging Services' "End Ageism" Campaign
- Vittoria School For Language Mediators' Flags Campaign
- Foodpanda Introduces Contactless Delivery
- Schulte Roofing's Marketing Campaign
- EloQ Communications "Holiday Inn & Suite Saigon Airport"
- Wirefox Design Agency Birmingham Rebuilt Their Brand
- Routes 4 Media Creates Compelling Influencer Videos That Maximize Sales
- Attonycs Systems' Video Campaigns Introduce Their Revolutionary App
1. MMB's Toaster Swatches
One of the best marketing campaigns in 2024, even though it started in March 2020, is still MMB's Toaster Swatches. MMB's creative print ad campaign for Revolution Cooking's line of smart toasters uses color swatches as an inspiration for this product's key trait: the ability to make the toast exactly how a user likes it.
The ad features an array of differently burned toast, arranged according to how well done it is, pointing out the fact that there can be as many different ways to make toast as there are shades of a single color. This creative advertisement underlines the selling point: Have your toast exactly as you like it!
The print nature of the ad drives purchase intent in stores and magazines, directing people to the producer's web store or retail places.
Campaign author: MMB
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2. McDelivery's "Skip the Dishes"
[Source: DDB Prague]
DDB Prague took McDonald's signature meals and a pile of dirty dishes and combined them in a series of visually striking ads to "show the benefit of McDelivery service together with the insight that people just don't like dirty dishes", according to Creative Director Gert Laubscher.
The three ads depict a lump of kitchenware stacked and arranged so that they resemble a Big Mac, French fries, and McSunday — three instantly recognizable McDonald's products. These ads showed that creative marketing campaigns can create a sense of intrigue and get the word out in a very striking fashion — by making familiar objects appear new and different.
Campaign author: DDB Prague
3. Nissan's "Fans" & "Powerfully Peaceful" Creative Marketing Campaigns
In 2019, Nissan designed its innovative high-beam assistant technology to save lives on roads. TBWA, a marketing agency, took on the challenge of creating something spectacular. Namely, it took the car manufacturer's origins into consideration (Japan), creating a link between their nation's tradition and life-saving technology.
And as you may know, Japan is a country fueled by tradition. One of the many customs is the hand-painted depictions of everyday life. So, TBWA put these two together which resulted in a series of some of the most memorable ads that together constituted one of the best digital marketing campaigns to this day.
However, there is a modern twist to these Japanese fan illustrations. Although done in ancient ukiyo-e painting style, they show decidedly contemporary scenes: a man on a Segway, a woman with a traveling suitcase, a boy with a soccer ball, another one on a skateboard, and a woman pushing a stroller.
TBWA and Nissan are still partnered and creating visually and audibly pleasing ads in 2024. Take the four-hour-long ad about Nissan's newest EV, the Nissan ARIYA. By using the popularity of lo-fi sounds, TBWA showcased the futuristic yet serene drive of the new Nissan model.
Campaign author: TBWA
4. Chanel No. 5's Mother's Day Poster
Chanel's ad for their iconic perfume No. 5 is just as instantly recognizable as the product itself. Certain variations of this advertisement exist in various forms, but one that left its mark and is considered one of the most popular marketing campaigns even in 2024 is the Mother's Day ad from 2015. It's both emotionally impactful as it is humorous.
The ad depicts the legendary Chanel No. 5 bottle — as drawn by a child's hand. The simple drawing is accompanied by a message of "Happy Mother's Day". The clever design of this ad suggests — to mothers of the world — that they should treat themselves for all the hard work they've done parenting.
And what better way to convince them than through a delightfully messy child's drawing?
Campaign author: Chanel's in-house team
5. LEGO City - An Epic Story Written by Kids
Another instance of infant intervention is an ad for a product that's more in line with this youngest demographic: Lego. This video ad campaign was designed by The LEGO Agency and BETC Paris for vertical formats such as Instagram TV.
"The Robbers Try to Steal the Bank, but Do They?" is an odd-ball suggestion for the name of the blockbuster movie produced by kids and is also the campaign's tagline. The action movie is actually a figment of children's imagination as they are playing with their Lego sets.
The added elements of humor in "actors'" overly banal and childish lines add playfulness to the ad, ensuring it resonates with the product's primary target audience. This factor is one of the main reasons why it is regarded as one of the best digital marketing campaigns.
Campaign author: Lego agency
6. "Create Your World" by Pantone
The Instagram and print ad campaign "Create Your World" invites the audience to explore this and various other hues through surreal, otherworldly settings. The professional color standards authority that is Pantone wishes to unleash people's creative forces by presenting to them alien worlds and introducing out-of-the-box kind of thinking.
This visually compelling example of how creative marketing campaigns should look is inspired by fantasy worlds and people's desire to build said worlds that resemble them and answer to their inner needs.
Campaign author: TBWA/Paris
7. "Opposites Attract" by Roladin
Created by M&C Saatchi, Opposites Attract is an outdoor ad campaign by Israel's leading cafe and bakery chain, Roladin.
Donuts are one of the traditional foods during Hanukkah and Roladin comes up with a premium donut collection for this holiday each year. The theme they have been going for in recent years is empowerment and diversity.
One of their most popular marketing campaigns that makes a statement even in 2024 focuses on the "less likely choices." Every person in a separate ad holds a donut that only seemingly represents something entirely different from what they are.
The campaign, which relies on tension and emotional involvement, combines fashion, art, and individuality to portray the brand, its products, and its target audience as unique, important, and up to date.
Campaign author: M&C Saatchi
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GET STARTED8. Amnesty International's "Pain-Tings"
In a stand against domestic violence and against violence toward women in general, Miami Ad School has created print ads featuring famous artwork for Amnesty International, producing one of the best marketing campaigns to this day.
On International Women's Day, March 8th, 2020, Amnesty International replaced some of the most iconic works of art in the world's most famous museums with versions of these same paintings. The only differences were the bruises and wounds on women's faces and bodies. Fast forward four years later, and people are still talking about the ad.
The paintings come with cards that inform women how to ask for help if they find themselves in these tragic situations.
Using shock factor and art's educational value to make an important point, the organization engages in a global conversation about the burning issue of violence against women by putting memorable images in a new, disturbing context.
Campaign author: Miami Ad School
9. SF's Department for Disability and Aging Services' "End Ageism" Campaign
Most Likely To is behind the San Francisco Department for Disability and Aging Service's street ad campaign, "End Ageism." It contains photo portraits of five young faces with older eyes superimposed and personifying traits that never get old: passion, creativity, leadership, courage, and intelligence.
These ads, appeared as wallscapes, as hanging street banners, and as digital displays on bus stops and train stations.
Campaign author: Most Likely To
10. Vittoria School For Language Mediators' Flags Campaign
Fab/La Fabbrica Creativa is the creative force behind The Vittoria Institute's print ad campaign "Flags". This Italian institute does more than teach languages — it helps mediators prepare for the linguistic challenges that negotiations between parties of various educational levels have.
Their approach is to teach the culture of a country — besides the language itself. That allows students to understand the customs, contexts, and backgrounds in which to use the language.
This is the gist of the campaign's tagline "You won't learn English, but how people talk in England," which emphasizes the difference between knowing the language and how indigenous speakers actually use it. Emphasizing a deeper cultural understanding beyond language proficiency is what sets these ads apart from other popular marketing campaigns.
Campaign author: La Fabbrica Creativa
11. Foodpanda Introduces Contactless Delivery
The anxiety about the spread of the Coronavirus incentivized people to avoid shopping in physical markets and turn to eCommerce instead. At the time, Foodpanda, a restaurant and a mobile food delivery marketplace, counted on the help of Midas PR Group to generate a 20x higher volume of food delivery orders.
As part of their continued commitment to support the well-being of employees, service partners, and vendors, the company launched a Contactless Delivery project. This allowed both customers and carriers to feel comfortable during the delivery process since it required minimal contact. Basically, once the clients placed an order, they were able to pick it up at an agreed place which assured safe interaction.
This campaign resulted in increased brand awareness and reputation, as Foodpanda was able to quickly adapt its offering to the crisis, communicating to the public that they care about the comfort of both their customers and their staff. Now, a few years after the lockdowns, the ad is still among the best marketing campaigns that will be hardly forgotten.
It serves as a compelling example of where the creative strategies of PR and marketing agencies meet the technological capabilities of IT companies. Together, they can successfully adapt a business model to meet unprecedented challenges!
Campaign author: Midas PR Group
12. Schulte Roofing's Marketing Campaign
Foundry512's brand repositioning campaigns for Schulte Roofing targeted commercial companies in architecture, engineering, and construction (AEC) industries. They supported the brand's operations in the commercial world by allowing its highly trained workforce to take part in the promotion.
The creative agency started running creative marketing campaigns with the fundamentals of the brand where they developed a story that was filled with tangible proof and was solidified by the brand's promise.
Foundry512 used TV commercials, online ads, printed editorials, press mentions, and social media campaigns to allow the audience to ask questions, voice concerns, and even recommend friends and family to their heavily active business profile.
Most importantly, the business repositioning resulted in an increase of commercial followers in new markets and service areas by over 250% and brought them a record-breaking $23M in revenue and another Top 100 Roofer ranking.
Campaign author: Foundry512
13. EloQ Communications "Holiday Inn & Suite Saigon Airport"
EloQ Communications runs a series of social media campaigns to help Holiday Inn & Suite Saigon Airport, the renowned hospitality chain in Vietnam, penetrate the local market. The IMC campaign targeted business travelers who seek accommodation near the airport for the convenience of travel and Saigonese who seek a leisurely getaway within the city.
The creative company focused on pre-opening teasers, opening announcements, and sustaining updates. And it mixed high-quality images of the hotel itself with eye-catching messages to increase user engagement.
This social marketing strategy accumulated more than 500 posts on Facebook, Instagram, and LinkedIn, combined with a series of editorials. EloQ produced one of the best marketing campaigns in terms of effectiveness and helped Holiday Inn build its reputation in the local community, earning it the title of "Saigon best-connected hotel."
Campaign author: EloQ Communications
14. Wirefox Design Agency Birmingham Rebuilt Their Brand
Wirefox Design Agency Birmingham wanted to rank #1 on SERPs for a competitive keyword — "SEO Company Birmingham." They incorporated social media campaigns, optimized their pages for SEO, created targeted content, and invested in cutting-edge web design.
The combination of these tools with their in-house knowledge created a series of creative marketing campaigns that helped them achieve the desired results. They rebuilt the Wirefox brand and reached their goal in just three months!
Campaign author: Wirefox Digital Agency Birmingham
15. Routes 4 Media Creates Compelling Influencer Videos That Maximize Sales
Early-stage oral healthcare brand Haring B approached Routes 4 Media to help them increase their sales. The creative agency created a strong strategy that resulted in a series of compelling videos that went viral. They included influencer content that focused on the "satisfyingly gross" angle.
Routes 4 Media focused on two channels — Facebook and Instagram — with the primary goal of promoting Haring B's products. The videos were optimized for 3-second and 5-second views.
The aim of these creative marketing campaigns was to maximize sales, and the brand enjoyed higher social interactions while generating more than $600,000 in 3 months.
Campaign author: Routes 4 Media
16. Attonycs Systems' Video Campaigns Introduce Their Revolutionary App
Attonics Systems created an extremely high-performance spectroscope at a highly competitive price. This device was unlike all other traditional spectroscopes, and they needed to run a campaign that would showcase their Atto3 as a breakthrough innovation in the spectroscope industry.
To help them achieve their goal, 2Stallions Digital Marketing Agency created short videos to educate the audience on the infinite uses of their product, as well as how spectroscopy can be applied to various industries. They also demonstrated Atto3's unique size by comparing it to traditional spectroscopes.
2Stallions took a creative approach and played around with muted colors to match its function. Abstract images, heavy fonts, and music-matched animations were also added to give the Atto3 a modern and upbeat feel that attracts different industries. Basically, they took everything we go for today and blended it all, forging one of the best marketing campaigns that still stand the test of time!
Campaign author:2Stallions Digital Marketing Agency
Tips For Designing Creative Ad Campaigns That Pop
Based on these examples of the best marketing campaigns throughout the years (which are still popular in 2024), we can conclude that there are certain common denominators to these campaigns:
- Contrasting colors: This makes the text easy to read against the rest of the ad's design, but it also makes some other elements of the illustration, photo, or video stand out. Also, the number of colors should be restricted to only several and they should all be complementing each other.
- Only one or two fonts: No serious design — in marketing or otherwise — has ever used more than two fonts. Excessive typography stylization makes the work look amateurish and chaotic. A pair of fonts ties all visual assets together and provides branding consistency.
- Different font sizes: What good marketing design can experiment with, however, are different font sizes. Using lettering in various sizes can create a distinct effect and give an advantage to certain messaging parts you'd wish to highlight.
- Simple photos: Although some of the marketing campaigns we've investigated seem quite visually complex, look again — the photos they use are essentially very simple and high-quality, with not an awful lot going on.
- White or solid-color space: This element acts as structural support for the central elements of the advertisement image. It can reduce or enhance the strength of the headline, photo, and other elements. Depending on the juxtaposition of these, white and solid-color spaces add dynamism to the whole package.
5 Steps to Create a Successful Marketing Campaign
So how do you create eye-grabbing and creative marketing campaigns in 2024? Follow these steps:
- Set Clear Objectives: Define specific, measurable goals aligned with business objectives.
- Know Your Audience: Understand target demographics and preferences to tailor messages effectively.
- Develop Compelling Messaging: Craft persuasive content highlighting unique value propositions.
- Select Appropriate Channels: Choose platforms based on audience behavior and campaign goals.
- Measure and Adjust: Monitor campaign performance using analytics and make data-driven adjustments for continuous improvement.
5 Trends the Best Ad Campaigns of 2024 Are Spearheading
- AI-backed Design
- Animation
- Shoppability
- Experimental Fonts
- Muted Colors
Every branch of design has certain trends that will rise to prominence during a certain time. Here are the elements we'll surely see much more of during 2024.
1. AI-backed Design
Ever since 2020, we've all been sitting on the edge of our seats, wondering whether AI will prove to be a plus or a huge downfall. Well, according to Venngage, AI is here to help! For 2024, they predict that this technology will become a helping hand to many marketers.
No, it won't do the job for them while they sit and wait, but it would streamline menial processes and serve as a brainstorming tool. It will basically deconstruct the whole ad idea and suggest things like color palettes or mood boards based on their intent and customers.
So, all tedious tasks like background removal and color matching will be a thing of the past. In 2024, AI will take care of them while ad designers focus on the important things!
2. Animation
The movement of images will be present in all facets of design in 2024, and marketing is no exception. Take a look at the Nissan ad we mentioned above — TBWA made a whole video as an ad for the newest Nissan ARIYA!
Animation attracts the viewer's gaze and holds it for longer periods. Marketers' content will be using a lot more animations and GIFs to show products or services in use, for how-to guides or to just add some fun to the ad.
Animations and GIFs complement the abstract illustrations well, which can spring into life with the added moving elements.
3. Shoppability
Instagram's Shoppable posts have been making waves and will continue to do so in the coming year. This functionality will be a big part of creative marketing campaigns on websites in 2024, with user-friendliness and speed playing a huge role in the design of Shoppable elements.
The buyer journey is important to understand but throughout this year, it will become even more so, as Shoppable made it possible to buy directly from a single platform. That will impact the way marketers design omnichannel marketing campaigns.
Marketing design tied with eCommerce and AI will be a big challenge ahead — but it's the one challenge that can make a huge difference for marketers.
4. Experimental Fonts
2024 will see the continuation of the use of text across visual content — after all, can we do without it? But unlike 2023, this year, handwritten-looking content is back. We see this in the way that top-rated logo design firms opt for big and striking typefaces to capture attention and make a lasting impression.
Such playful typography, with edgy lines and uneven letters, will be especially used in digital and traditional marketing. The great thing about these experimental fonts is that everyone can tailor them to their product to showcase a livelier side, capturing the customer's eye. However, the challenge with this trend in marketing design will be knowing where to stop — going overboard with them can backfire.
5. Muted Colors
The bold, playful fonts will look even more striking combined with muted color backgrounds. Vibrant colors and gradients were starting to go big in 2019 and will have their prominent place this year as well. But when the moment of saturation with these shades comes, the users will be more affected by toned-down hues.
The marketing design of 2024 will be using muted, less garish colors in social media imagery, print, and outdoor ads, as well as web and app design.
Takeaways on the Best Marketing Campaigns
The very best marketing campaigns are a combination of compelling visuals, relevant messaging, and other put-together factors, such as timing and knowing the right audience to talk to.
When creating visually engaging marketing campaigns that entice the audience to act or react, it's worth remembering that these campaigns should always feel authentic to the masses and singular people and that they should speak with consistency and purpose. Their success is in being both universally understandable and evoking unique feelings in every individual.
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