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According to Salesforce, experiential marketing enables consumers to not just buy products or services from a brand, but to experience the brand. It can create personalised engagement, a stronger connection between the product and emotion, a positive touchpoint and social shareability. However, amidst the pandemic, brands and marketers have hardly had the chance to have face-to-face experiences with customers.  A study conducted by Agency EA unveiled that 90% of brand-side marketers continued to stand behind the effectiveness of in-person events as being a vessel to connect and strengthen their organisation's relationships with their customers. Meanwhile, 88% of respondents felt more connected to a brand after an in-person, rather than a virtual event — proving the value of face-to-face experiences. In light of the importance of experiential marketing, we turned to our Marketing Excellence Awards Hong Kong 2021 results to find out who our judges thought were the...

Governor Lamont Unveils New Connecticut Branding and Marketing ... - CT.gov

October 28, 2023

Press Releases 10/17/2023 Governor Lamont Unveils New Connecticut Branding and Marketing Campaign "Make It Here" Focuses on State Identity as Creators, Makers, Innovators, Entrepreneurs (HARTFORD, CT) – Governor Ned Lamont today unveiled new branding and announced the launch of a new marketing campaign for the State of Connecticut, including a new logo and website with the theme, "Make It Here." The campaign's objective is to foster continued economic growth and instill greater pride in state residents. "There is no better place to live and work in the U.S. than in Connecticut, and it's about time that everyone knows it too," Governor Lamont said . "We make the most complex machines in the world – submarines, helicopters, and jet engines. We're home to Fortune 500 companies and game changing start-ups. The quality of life here is unmatched with our p...

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