Welcome to Thomas Insights — every day, we publish the latest news and analysis to keep our readers up to date on what's happening in industry. Sign up here to get the day's top stories delivered straight to your inbox. Google launched its Smart campaigns — a type of Google Ads campaign — solution in June 2018. The tool, which leverages artificial intelligence (AI) and machine learning (ML), produces targeted and tailor-made online advertisements for small businesses via Google Search, Google Maps, YouTube, Gmail, and other Google partner websites. It was an ads experience that promised to transform the digital marketing sphere. Google claimed its users would be capable of "creating ads in minutes and [driving] real results," be it sending leads to their website or bringing customers to their store. In addition, the tech giant stated that its smart ad campaigns would be three times more effective at getting a company's adve...
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