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Everyone needs to chill out. First Kit Kat, then Coca-Cola, now Nescafe, the message is clear, everyone relax! The only possible explanations for the recent rash of "take it easy, bro" ads could be pandemic fatigue, the uncertainty of the future, or the fact that we watch way too many ads and are creating nonexistent trends in our minds. God, we need to relax. Nescafe's new campaign features three different 15-second spots, each one centering on a creative way to escape from life for a few minutes to enjoy a quick cup of coffee. From pretending to work on a treehouse, to ignoring a friend while stowed away in a boat, everyone needs some peace and alone time now and then. The campaign marks the first for NESCAFÉ Café Creations in over five years. 'Now's Good' was rolled out in collaboration with Saatchi & Saatchi Australia and was shot by Dan Reisinger. "This campaign holds a special place in my heart because it is based on such a simple and univer...

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